• 15th hat stroll | Barcelona Oberta

15th hat stroll

sevenapp | 2 April 2019

The Barcelona’s Hat Stroll invites you once again to take a walk with your hat! Join us as we
welcome Spring with our hats on! Whether you prefer classical elegance or wild
flamboyance, flat cap or top hat, beret or bowler, fascinator or turban, this is the ultimate
hat-lovers event and your chance to show off.
Organized by the Barcelona milliners Cristina de Prada and Nina Pawlowsky, this unique
event celebrated its first edition in 2005 and has gained in popularity every year since
inspiring similar events around the world.
The Stroll will take place on Sunday 28th April starting at 12 noon at the top of Rambla de
Catalunya with Diagonal at the ‘Flirtatious Giraffe’ sculpture and stroll from there down to
the junction of Rambla de Catalunya with Grand Via to the ‘Thinking Bull’ sculpture.
Frequently asked questions
Q. Must I sign up somewhere to participate?
A. You don’t have to sign up. Everyone can participate without previous inscription.
Q. The Spanish General Elections will take place on the same day as the Hat Stroll, will that
be a problem?
A. There is no incompatibility between the two things, and there is plenty of time to do
both, vote and stroll with your hat. You can also vote by mail.
Q. Do I have to pay to participate?
A. Not a dime. It’s a popular event on the street and you don’t have to pay.
Q. Can I go without wearing a hat, just to take a look?

A. This event takes place on the street and anyone can go to Rambla de Catalunya dressed
as they please. Having said that, the Hat Stroll is a participative event and what would be
the point of going to a Hat Stroll WITHOUT a hat?
Q. Can the whole family join in?
A. Of course. Many families participate in the Hat Stroll and all of them from old to young,
wear something on their heads. A good preparatory activity for the children is to dedicate
Saturday afternoon to hand craft their own hats out of cardboard.
Q. What happens if it rains?
A. We pick up our hats and our umbrellas. Even if it rains the Hat Stroll will go ahead.
Q. I’ve heard there’s a complimentary commemorative badge, how can I get one?
A. Ever since the 4th edition of the Hat Stroll every year a limited edition commemorative
badge has been made. To get yours you’ll just have to wear your hat and participate in the
Q. Does the Hat Stroll really start at noon?
A. Yes. From noon to 2 pm you can stroll at your leisure on Rambla de Catalunya between
the sculpture of the Flirtatious Giraffe (Diagonal) and that of the Thinking Bull (Gran Via).
After picking up you commemorative badge, all you have to do is enjoy the company and
the surroundings, walk about or stop to chat with your friends, take pictures or sit down
for a coffee, all while showing off your hat!
Q. I want to join in but I don’t know what to wear.
A. The Hat Stroll welcomes spring, so the ideal hat would be made out of straw or fabric,
but it’s perfectly fine if you wear a felt hat, the important thing is to be comfortable. In
what regards the style of clothing you can go as you please, there are people that dress up
for the occasion, and others go wearing jeans and a t-shirt, the Hat Stroll is open to
Q. Can I wear a disguise?
A. Please be aware that rather than being a Carnival, or costume event, this is a celebration
of millinery, a chic showcase for hats as an expression of style!
Q. I would participate but I don’t have money to buy a hat.
A. Don’t let money keep you from participating. Go to a specialized shop, you will be
surprised at the range of prices that you will find and very likely there’s something that
matches your budget. You can also explore the family closets, you might be delighted by

what you find there. There are people who have participated wearing a paper hat, why
Q. I don’t like it when people take my picture, can I ask not to be photographed?
A. The Hat Stroll attracts the attention of the press and all of those who participate enjoy
taking pictures and video, even the tourists go crazy with their cameras. It’s inevitable to
have your picture taken, so if you do not wish for that to happen you should not participate.
Although, knowing how wonderful you look when you wear a hat, why should you not wish
to have your picture taken?
Q. I’m a photographer, is it ok if I go and take pictures?
A. Of course, we welcome photographers, but when you pick up your camera remember
to also pick up your hat or you will stand out like a sore thumb in the crowd. We also
encourage you to donate some of your best pictures to be used on the promotion of the
event, you can contact us at passejada@ambbarret.com
Q. I’ve heard that the Stroll has sometimes coincided with a sporting event, will this happen
A. Not this year. We have managed to coordinate with the organizers and the two events
will not coincide. Good news for hat lovers who also like sports!

For more information:
m. 660 384 115

  • Ada Colau at the Esmorzars amb el Comerç | Barcelona Oberta

Ada Colau at the Esmorzars amb el Comerç

sevenapp | 27 March 2019

Colau will launch the program “dynamic neighborhoods” to bring life to the empty commercial premises of the city

The Mayor amounts to € 30M in the amount necessary to buy and rehabilitate 150 empty commercial premises and create a stock exchange of available spaces, from which private premises may be disused.

As for the city’s tourism promotion, Colau has declined to use headlines on the celebration of major events and has argued that Barcelona has a model and project: to be an innovative, sustainable city and the best place to live and work.
Barcelona, ​​on March 25, 2019. – Ada Colau said this morning at the fifth Breakfast with the trade of Barcelona, ​​organized by Barcelona Comerç and Barcelona Oberta with the collaboration of La Vanguardia, that trade has a major economic role in The city, in addition, fulfills a clear function of social cohesion. In this sense, it has announced the program “dynamic neighborhoods”, a proposal to boost the vacancies in Barcelona. This new plan provides for the purchase and rehabilitation of up to 150 premises in different parts of the city, to be used for commercial activity under the official rental protection regime. His will is to create a stock exchange of available premises, especially in the neighborhoods where the presence of commerce is smaller.

In relation to the opening of new businesses, the mayor of Barcelona in common has recognized “too slow of the Administration in the procedures of licenses of activities and has announced reinforcements in this field and simplification of procedures. Colau, has also been shown to be in favor of the introduction of the IDBs, which he understands as “a tool to enhance and improve the services offered by the commercial axes.” Colau has rejected, however, that IDBs focus on areas such as cleaning or Security, tasks that directly compete with the Administration and which would involve parallel management. “All commercial axes must enjoy basic cleaning and security services, regardless of economic capacity.”

In relation to mobility, Ada Colau assured that in Barcelona, ​​like other cities, “we are faced with a paradigm shift and this causes debates, neglects and controversies. The big bottom line in our case is that there are more than 100,000 vehicles in Barcelona. It is a question of health and mobility. ” Colau would not rule out an entry toll in the city, a measure, he said, that they are already studying. On the contrary, he said, “a tribute that burdens the home delivery derived from e-commerce is not a solution. This type of distribution is a matter of pollution and also of occupation of public thoroughfare. It is necessary to enhance collection points and agree synergies between e-commerce operators and the city’s trade “. The Mayor has invited merchants and representatives of the commercial axes to a meeting with Amazon to find ways of collaboration. Regarding the supercases, the mayor has defined them as “a great success” and said they will continue to implement new ones. In the same way, Colau is committed to continuing to increase kilometers of bike lanes in the city, while reaffirming the feasibility of connecting the tram to the Diagonal. “The first section would go from Glòries to Verdaguer and would also lead to a redevelopment of the whole area.” Also, in matters of mobility, the Mayor has demanded the urgent fulfillment of the commitments related to investments in suburban infrastructures: “the City Council of Barcelona, ​​as well as others, for many years we are alone in structural matters and this we all pay “.

Related to the city’s tourism promotion, Colau defended a Barcelona as “an open city that loves to be visited and where tourists are welcome. However, tourism must be integrated into the city and can not be imposed on other activities. ” Likewise, he has shown himself in favor of an important transformation of “Turisme de Barcelona”, to face the new challenges that the city has today, “we need to reform the statutes, integrate more actors and create new strategies that promote sustainable tourism to contribute to the prestige of the city. ” In this context, Colau rejects any propaganda announcement of a great event for Barcelona, ​​as he said, “the city already has its own project and it is not necessary to resort to past formulas. I do not rule out that in the future Barcelona will be able to repeat some Olympic Games, we already have the infrastructures, but we do not have to force any project. ” Barcelona has insisted, “it is a pleasant city to live and this is its great strength to attract investment, tourism, talent. Barcelona wants to be a sustainable, friendly, livable and competitive city and that is why we need social cohesion to face all of the challenges ahead. ”


  • José Bou in the Breakfasts with the Commerce of Barcelona | Barcelona Oberta

José Bou in the Breakfasts with the Commerce of Barcelona

sevenapp | 5 February 2019

Bou has shown himself in favor of applying a fee to record and regulate the logistics generated by online commerce in the city.

The candidate announced that he would withdraw the bike lanes in Barcelona and give priority to the private vehicle.

According to the candidate of the PP in the mayor, Josep Bou i Vila, “Barcelona has an anarchist image and must be a great showcase of business and commercial”. The mayor has argued that in the event that he won the elections, he would bet on those decisions that were in the line of promoting the city and growing the economy of Barcelona, ​​to generate jobs. In this regard, he has supported the trade sector in “the introduction of IDBs in those commercial areas where necessary, however, I do not agree in their financing with taxes, there is a need for private investment.”

In matters of security and illegal trade, the proposal for a solution by Josep Bou has been very clear: “there is a political will on the part of the Consistory; He would mount an extra unit of the well-prepared urban guard, with the ability to act and evacuate the mantos. “According to Bou, if we project a serious city image, it would end up with the call’s effect and the problem would be erradicated.

Regarding mobility, the candidate of the PP, like Manel Valls, made it clear that the tramway on Diagonal is not a priority, although it does consider it necessary to speed up mobility. The proposed solution is a highly articulated vehicle: “The connection must be 10”. Bou has emphasized that in the past, the trams had caused many accidents in Barcelona, ​​that there is an excess of cycle lanes that do not make sense and that it should be removed, to give priority to the private vehicle. Bou has been forceful in the need to apply a fee as an instrument to regulate the increase in city journeys derived from the rise of online commerce.

Finally, regarding the problem of taxi drivers, Josep Bou has argued that “the future must be open to new technologies, it can not be that the MWC arrives and that we do not have Uber and Cabify in Barcelona: they must be able to coexist all the transport systems. “Likewise, despite defending the right to express itself, it considers that taxi drivers can not collapse the city, the public road is of everyone and must be respected.

About the Breakfasts with the Commerce of Barcelona

The two most representative entities of the commerce of Barcelona, ​​Barcelona Comerç and Barcelona Oberta, have launched the organization of the ‘Ciclos’ Breakfast with the Commerce of Barcelona to know the proposals committed in the first person of the candidates for the mayor of the city, around the policies related to the commerce of the city and related subjects. Specifically, the issues under discussion will be: the implementation of IDB’s -Business Improvement Districts-, mobility, tourist-commercial promotion and security and illegal trade.

It is the first time that Barcelona’s commerce – axes of proximity and tourist axes together – is committed to a format like this to ensure that their positions and negotia are collected directly by the candidates looking for real and feasible commitments that allow them to establish bridges, reinforce connections and generate consensus towards a common goal: to preserve and promote Barcelona’s trade as one of the main economic drivers of the city.

  • Ernest Maragall at Breakfast for debate with trade | Barcelona Oberta

Ernest Maragall at Breakfast for debate with trade

sevenapp | 5 February 2019

Barcelona Comerç and Barcelona Oberta have invited today to preside over their third Breakfast debate with the trade of Barcelona to Mr. Ernest Maragall, mayoress of the Esquerra Republicana de
Catalunya (ERC). The candidate has talked with the merchants giving answers
Neutral and conciliatory, with vision and global projection of the city.
In his introductory speech he has proclaimed to the retailers his interest to avoid
“Barcelona is a city franchise: these commercial formats do not
They can expel, nor replace, nor condition the commerce of closeness that is
which really defines the city. “According to Maragall,” Barcelona needs it
complicity and political initiative “to take forward projects such as Apeus,” one
instrument – he said – indisputable and quite urgent to develop. ”
With regard to mobility, the party’s representative has defended any decision that
It favors the environment and sustainability, and has been a part of cycling
Agile vehicle, that occupies little space, comfortable, non-polluting, in line with the evolution
Towards a more sustainable city. “The center of Barcelona is very well
statement “according to the candidate, and does not see it necessary to favor the private vehicle for
to recover more Barcelonians. With regard to the debate about the tram in Barcelona,
Maragall turned out to be lazy, and expressed the will to analyze well
the efficiency, the real need, the functionality, the investment, … and it has not rated it as a
immediate action. With respect to tax problems, Maragall has disapproved
the agreement reached by Conseller Calvet with the sector, and said they have
Uncompleted responsibilities by the Metropolitan Authority of Barcelona (ATMB),
chaired by Colau, as well as by the government, who should have acted all these years in the line of modernizing the taxi sector to not let it become a
oligopoly, which has generated unfavorable working conditions and a second market for
resale of licenses. “The management or inaction of this public service is over
creating the worst possible scenario. “The solution, according to the candidate, goes through
changes in regulation and control of taxis and VTCs, to guarantee user rights
and drivers.
In the matter of tourist promotion of the city, Maragall has indicated that it is necessary
Reconsider the tourism: “there is no quantity, but quality.” The mayor may want to manage
with interest from the city, and affirmed that “the pure quantitative promotion of the city
tourism in Barcelona is meaningless “; That is why it proposes focusing the promotion
of the city among specific groups and promote Barcelona as a tourist destination
cultural, sporting, technological and scientific, among others. The mayor is convinced that
to address the tourist phenomenon in the city “there is no need to adopt a prohibitive attitude,
but to manage the quality of tourism we want in the city. It is also not logical
Work to attract visitors with more purchasing power when the benefits do not
they reach the citizenship “. Maragall believes that currently the tourist tax is not
Reverting with enough improvements for the people of Barcelona, ​​and for that reason, it is committed to an increase
of this tax and a new distribution that solves this situation.
With respect to security and illegal trade, Ernest Maragall has been forceful in the
To say “who guarantees the solution to the problem of the top blanket lies” because it is
a problem of great social, structural and global complexity. Need authority
democratic to guarantee order in public space but there is no single solution:
“We have to work on social integration and we must generate new habits of civility
among the citizens. ”
Finally, Ernest Maragall said that the motto of his campaign is “Education and
culture “and emphasized the will of his government to make young people educate
the elderly, and encouraging society to come out of victimism and be proactive and

About the Breakfasts with the Commerce of Barcelona
The two most representative entities of the trade of Barcelona, ​​Barcelona Comerç i
Barcelona Oberta, have launched the organization of the Breakfast and Commerce cycle
of Barcelona to know the proposals committed in the first person of the
Candidates to the city hall, around the policies related to the trade of the
city ​​and related subjects. Specifically, the issues under discussion will be: the implementation of the IDB’s –
Business Improvement Districts-, mobility, tourist-commercial promotion and security i
illegal trade

This is the first time that Barcelona’s commerce – axes of proximity and tourist axes
bets-bets for a format like this to make sure your positions and
Neguits are collected directly by the candidates looking for real and feasible commitments
that allow to establish bridges, reinforce connections and generate consensus towards a goal
common: preserving and boosting Barcelona’s trade as one of the main engines
economic of the city.

  • The Retail Trade Program subsidizes 14 projects from the commercial areas of Barcelona Oberta | Barcelona Oberta

The Retail Trade Program subsidizes 14 projects from the commercial areas of Barcelona Oberta

sevenapp | 22 November 2018

The Cambra de Comerç de Barcelona, ​​through the Retail Trade Program, has allocated more than 150,000 euros to 14 commercial spaces of Barcelona Oberta, to promote promotion, innovation, dynamization, strategy and digitization projects.

Barcelona, ​​on November 22nd, 2018. – The Retail Trade Program 2018 of the Cambra de Comerç de Barcelona – financed by the Secretary of State for Commerce of the Ministry of Industry, Trade and Tourism, and the European Regional Development Fund ( ERDF) of the European Union -, aims to contribute to the professionalisation and innovation of the sector. Of a joint work with Barcelona Oberta, 14 commercial axes have access to this line of aid that has allowed them to launch projects of national and international promotion, implementation of new technologies, analysis and big data, digitalization, management tools and dynamization

Thus, for example, the Association of Neighbors and Traders of the Plaça Reial has carried out the campaign “Realize yourself”, to spread through audiovisual capsules the authenticity of their establishments to residents and to international tourism. La Rambla Catalunya and Pelai and Rodalies have launched systems for studying and analyzing the flow of visitors to their commercial axes; Born has advanced in the professionalization of the neighborhood, working on the creation of a IDB / APEU and in the definition of a marketing and communication plan. Via Laietana, for its part, has implemented communication materials aimed at both the local client and the international client; from Diagonal, they have created an APP to loyalty to local consumers and visitors; Gaudí Shopping has launched a Wi-Fi system in its area, and other commercial areas have been able to implement digitization projects, such as the Association of Neighbors and Traders of La Rambla, which has created a portal for commercial offers by its members , or Gaixample, an association that has promoted the promotion of the digital presence of associated commerce, among others.

In total, the Cambra de Comerç de Barcelona through the Trade Program has contributed a direct financing to these 14 axes worth 152,950 euros. The President of Barcelona Oberta, Gabriel Jené, thanked the Cambra de Comerç de Barcelona for their support that in the current context “it is a key to preserving and promoting the local commerce of the city, to promote it and provide it with tools of digitization that help us improve competitiveness “.

More about Barcelona Oberta

Barcelona Oberta is the union of 19 commercial tourism axes that share a vision of the economic and social role of the retail neighborhood, and represent shopping tourism. They are part of Barcelona Oberta:

Associació d’Amics, Veïns i Comerciants de la Rambla i Plaça Catalunya

Associació de Comerciants Fem Raval! 

Associació de Comerciants del Port – Barnaport 

Federació Associacions Barnacentre

Associació Pelai Centre i Rodalies 

Associació Amics de la Rambla

Associació Amics del Passeig de Gràcia

Fundació el Molino (FEM)

Associació comerciants i empresaris Gaixample

Associació de Comerciants del Born Comerç

Associació de Comerciants Via Laietana

Agrupació de comerciants i industrials de la Barceloneta

Associació de Comerciants Gaudí Shopping

Associació d’Amics i Comerciants de la Plaça Reial

Associació de Comerciants l’Illa Diagonal

Eix Comercial Les Glòries

Associació Diagonal Barcelona

Associació Front Marítim – Barceloneta 

Eix Comercial Sagrada Família

Captura de pantalla 2018-11-22 a las 10.20.10




sevenapp | 14 November 2018


Arribada i acreditacions
Benvinguda, a càrrec del Sr. Gabriel Jené, President de Barcelona Oberta.

Parlaments Inaugurals
Sra. Muntsa Vilalta, Directora General de Comerç de la Generalitat de Catalunya i Directora del Consorci de Comerç, Artesania i Moda de Catalunya (CCAM).

Sr. Agustí Colom, Regidor de Turisme, Comerç i Mercats de l’Ajuntament de Barcelona.

Presentació del IV Summit, a càrrec de la Sra. Eva Arderius, periodista i directora del programa Bàsics de Betevé.

Taula d’Oportunitats per a Barcelona
Sra. Marian Muro, Directora General de Grup Julià.
Sr. Fermín Villar, President d’Amics de La Rambla i Portaveu de la Plataforma d’Afectats pel Top Manta.
Sr. Juan Carlos Iglesias, Director de Grup Iglesias.
Sr. Pau Guardans, President de Barcelona Global i President de Único Hotels 
Sr. Juan Juliá, President Axel Hotels i Chairman Board of Directors IGLTA
Sr. Enric Truñó, Exregidor de l’Ajuntament de Barcelona, Comissionat de la Candidatura Barcelona-Pirineu 2022.
Sr. Jose Maria Trenor, Conseller Delegat de Praktik Hotels.

Moderat pel Sr. Enric Sierra, subdirector de www.lavanguardia.com i adjunt a director de La Vanguardia.


Debat. El model de Barcelona
Sr. Xavier Bru de Sala, Escriptor i periodista. Director general de Promoció Cultural de la Generalitat de Catalunya (1988-1991) i Comissari de l’Exposició Barcelona-Madrid 1898-1998, Sintonies i Distàncies (1997-98). 
Sr. Miquel Molina, Director Adjunt de La Vanguardia, novel·lista i autor d'”Alerta Barcelona” (Ed. Llibres de Vanguardia)

Moderador: Enric Sierra


Propostes des de la Fila 0
Sr. Alberto Fernández Díaz, President Grup Municipal PP de Catalunya a Barcelona.
Sr. Jaume Collboni, President Grup Municipal Socialista a Barcelona.
Sr. Alfred Bosch, President Grup Municipal d’ERC a Barcelona.
Sra. Carina Mejías, Presidenta Grup Municipal de Ciutadans a Barcelona.
Excm. Sr. Xavier Trias, President Grup Municipal Demòcrata a Barcelona.

Manifest Barcelona Oberta. La Barcelona que volem.

M. Hble. Sra. Àngels Chacón, Consellera d’Empresa i Coneixement de la Generalitat de Catalunya.
Excma. Sra. Ada Colau, Alcaldessa de Barcelona.

  • El Triangle celebra el seu 20é Aniversari | Barcelona Oberta

El Triangle celebra el seu 20é Aniversari

sevenapp | 7 November 2018

El centre comercial El Triangle situat a la Plaça de Catalunya de Barcelona, celebrarà el seu 20è aniversari, amb diverses activitats durant tot el mes de novembre i un concert amb Sidonie, Gertrudis i artista convidat

El centre comercial El Triangle, situat en un emplaçament històric – entre el carrer Pelai, les Rambles i Plaça Catalunya – està d’Aniversari. El Triangle celebra  20 anys al servei de Barcelona, ​​amb més de 150 milions de visitants, procedents de més de 120 nacionalitats i per commemorar una data tan important, hem preparat un gran nombre d’activitats que faran les delícies dels ciutadans de Barcelona i dels visitants de la nostra ciutat.

Per celebrar una data tan assenyalada, durant el mes de novembre El Triangle es vesteix de gala i es convertirà en el lloc de referència on es donen cita la llum, la màgia, el millor humor, teatre i música, on també els visitants podran participar en el nostre Panell de Premis i aconseguir regals commemoratius del 20 aniversari

Durant els Dijous, Divendres i Dissabtes del mes de novembre – a partir de les 19 h -, podràs gaudir del millor Humor de la mà d’Enric Company, Toni Cano i Xavier Dentell, del millor teatre d’improvisació amb la companyia Impro Show, i de la millor màgia de la mà de Toni de las Heras – Premi Nacional de màgia -, on et presenta en exclusiva el seu espectacle “MAGICUM”.

Com a fi de festa, volem convidar-te a gaudir de la millor música, amb un Gran Concert Gratuït – proper 30 de Novembre a les 18:30 h – on tres dels millors grups del panorama musical, ens faran canta, ballar i passar una tarda inoblidable. El contagiós ritme de Gertrudis, l’atreviment de Sidonie i un artista sorpresa ens acompanyaran en aquesta gran festa, on EL TRIANGLE festeja 20 anys al servei de Barcelona.

Més informació fes click aquí.

  • Training session: Shopping tourism – how to manage the opportunity in an area | Barcelona Oberta

Training session: Shopping tourism – how to manage the opportunity in an area

sevenapp | 16 October 2018

The sessions of Barcelona Oberta are directed to the managers of the Commercial Axis

of our association.

The training sessions want to be inspiring and / or new catalysts

Actions and try to provide updated information and practical content in both retail

as well as the dynamism of the territory and its establishments.

Training session: Shopping tourism – how to manage the opportunity in an area

tourist Positioning of the territory and its offer

Monday 12 November

9:30 a.m. to 10:30 p.m. (arrival 9.15 p.m.)

Borja Castresana – Founder and CEO of BuyAway


BuyAway is the first exclusive shopping tourism agency

To maximize the potential of tourist sales. Experts in tourism, marketing and

retail The purpose of BuyAway is to attract traffic to stores, impact them

Sales of commerce and preparing brands and commerce to position itself in it

tourist sector The founding team of BuyAway combines more than 20 years

Experience managing marketing, retail and tourist management.

Reserve your place at projects@barcelonaoberta.cat

Place: Chamber of Commerce of Barcelona

Av. Diagona, 452 08006 Barcelona

Captura de pantalla 2018-10-16 a las 16.18.56

  • Training session: Strategic aspects of the leadership and leadership of association of commercial establishments | Barcelona Oberta

Training session: Strategic aspects of the leadership and leadership of association of commercial establishments

sevenapp | 16 October 2018

The sessions of Barcelona Oberta are directed to the managers of the Commercial Axis

of our association.

The training sessions want to be inspiring and / or new catalysts

Actions and try to provide updated information and practical content in both retail

as well as the dynamism of the territory and its establishments.

Formative session:

Strategic aspects of the management and leadership of association of establishments


Monday October 29

9:30 a.m. to 1:30 p.m. (arrival at 9:15 p.m.)

– Núria Beltran – Director of ESCODI (Higher School of Commerce and Distribution

of Barcelona)

What is the role of an Association and the key factors for its success?

• Understanding the environment

• Understand what happens within the Association

• Personal relationships, leadership and management

• To clearly establish the mission and objectives of the Association

How to enhance the role of an Association: external relations

• Relations with the media

• Relations with the Administration and with other entities

The common features of successful projects

Part 2

What makes a store or a commercial axis good?

– Núria Beltran – Executive Director of ESCODI (Higher School of Commerce and

Distribution of Barcelona)

• Changes in the business environment: opportunities, challenges and false topics

• Attraction factors: changes in lifestyles and in the customer environment

• What makes a store good (and a commercial axis)

• Some reflections on e-commerce and omnocality

Reserve your place at mailprojectes@barcelonaoberta.cat

Place: Chamber of Commerce of Barcelona

Av. Diagona, 452 08006 Barcelona

Captura de pantalla 2018-10-16 a las 16.18.56

  • Sessió formativa “Dinamització i posicionament” | Barcelona Oberta

Sessió formativa “Dinamització i posicionament”

sevenapp | 16 October 2018

Les sessions de Barcelona Oberta les dirigim als gerents dels Eixos Comercials

de la nostra associació.

Les sessions formatives volen ser inspiradores i/o catalitzadors de noves

accions i miren d’aportar informació actualitzada i contingut pràctic tant en retail

com en dinamització del territori i els seus establiments.


Dilluns 22 d’Octubre

9.15 a 11h (arribada 9h)

Models per la dinamització i el posicionament del territori

–Afra Quintanas – Consultora revitalització urbana i innovació


•Competències d’un BID (Business Improvement District) i d’un

TIDTourism Improvement Districts)

•Serveis, impacte i àrees d’actuació

•Anàlisi d’estudis de cas internacionals

Workshop en comunicació: com donar a conèixer la meva associació i

construir relacions fidels amb els meus associats

– Elvira Garcia – Agencia Setting


•Comunicació interna: als meus associats i partners

•Comunicació externa: des del públic objectiu fins als mitjans

•Estudis de cas i taller obert

Reserva la teva plaça al mailprojectes@barcelonaoberta.cat

Lloc: Cambra de Comerç de Barcelona

Avinguda Diagona, 452 08006 Barcelona

Captura de pantalla 2018-10-16 a las 16.18.56

  • Presentation study: Analysis of Barcelona’s trade, physical and online | Barcelona Oberta

Presentation study: Analysis of Barcelona’s trade, physical and online

sevenapp | 16 October 2018

On October 23rd at the Palau Robert we will analyze the state of commerce in Barcelona, both online and physical.

“Is there a real risk of closing business and loss of employment in Barcelona?”


10: 00h Welcome and presentation, Mr. Gabriel Jené, President of Barcelona Open.

10: 10h Introduction to the study: Mr., Agustí Colom, Councilor for Employment, Business and Tourism of the Barcelona City Council.

10: 20h Presentation of the study, by Roger Gaspa, managing partner of RBD Consulting Group

10: 40h Recommendations by Barcelona Oberta, Mr. Gabriel Jené.

10: 50h Closing Sra. Muntsa Vilalta, General Director of Commerce and Director of CCAM of the Generalitat de Catalunya.

11:00 a.m. Torn open to journalists.

11: 15h Closing and glass of cava.

  • Festa del Roser: Agenda d’activitats. | Barcelona Oberta

Festa del Roser: Agenda d’activitats.

sevenapp | 30 September 2018

Una de les intencions amb la que Amics de La Rambla organitza la Festa del Roser, és donar a conèixer el nostre patrimoni arquitectònic i cultural. Les visites guiades i les jornades de portes obertes són una de les millors oportunitats per descobrir La Rambla i alguns dels seus edificis i institucions més emblemàtics.

Totes les activitats són gratuïtes però la majoria de les activitats tenen places limitades per qüestions d’aforament.

Visita a les instal·lacions de l’Aquàrium de Barcelona
Moll d’Espanya del Port Vell, s/n
Dissabte 6 i diumenge 7 a les 16 h
Aforament limitat. Cal inscripció prèvia (93 317 29 40 de dilluns a divendres de 10 a 14 h)

Descomptes en l’entrada a l’Aquàrium de Barcelona
Moll d’Espanya del Port Vell, s/n
Dissabte 6 i diumenge 7
4 € de descompte sobre el preu de l’entrada

Arts Santa Mònica
La Rambla, 7
“Mirall de Paper”
“Natural / Artificial”
“auto-màtic” Fins el 7/10
De dimarts a dissabtes d’11 a 21 h. Diumenges i festius d’11 a 17 h.
Entrada Gratuïta

Visites guiades al Gran Teatre del Liceu
La Rambla, 51-59.
Diumenge, 7 d’octubre a les 11 h
Places limitades a 25 persones
Aforament limitat. Cal inscripció prèvia (93 317 29 40 de dilluns a divendres de 10 a 14 h)

Viatges gratuïts amb “Las Golondrinas”
Del 6 al 11 d’octubre fins que les entrades estiguin exhaurides
(25 places a cada sortida).
Barcelona Port 40’: A les 11;15 h, 12:15 h, 13:15 h, 15:15 h i 16:15 h
Barcelona Mar 1h30’: A les 11:30 h, 12:30 h, 13:30 h i 15:30 h
Per causes meteorològiques el servei es pot veure alterat.
Recollida d’invitacions a les taquilles de “Las Golondrinas” portant una flor comprada a La Rambla (els menors de 10 anys poden portar la flor dibuixada). Amb les flors entregades es farà un gran tapís de flors al Port Vell.

Monument de Colom
Portal de la Pau
Entrada gratuïta per a les Rosers el diumenge 7 d’octubre.
Promoció 2×1 en la visita al Mirador de Colom + degustació de vi o cava. Del 5 a l’11 d’octubre

Entrades pel Museu de Cera de Barcelona
Passatge de la Banca, 7
Aforament limitat. Cal inscripció prèvia (93 317 29 40 de dilluns a divendres de 10 a 14 h)

Museu Marítim de Barcelona
Av. Drassanes, s/n
Planetari Familiar
Diumenge, 7 d’octubre a les 11:30 h
Places limitades a 30 persones.
Cal inscripció prèvia (93 317 29 40 de dilluns a divendres de 10 a 14 h)

Visites al Palau Güell
Nou de la Rambla, 3-5
Dissabte, 6 d’octubre
Aforament limitat. Cal inscripció prèvia (93 317 29 40 de dilluns a divendres de 10 a 14 h)

Visita guiada al Palau Moja
Portaferrissa, 1
Dissabte, 6 d’octubre a les 17 h
Aforament limitat. Cal inscripció prèvia (93 317 29 40 de dilluns a divendres de 10 a 14 h)

Visita guiada a la Reial Acadèmia de Ciències i Arts de Barcelona
La Rambla, 115
Dimarts, 9 d’octubre a les 16 h i a les 17:30 h.
Aforament limitat. Cal inscripció prèvia (93 317 29 40 de dilluns a divendres de 10 a 14 h)

Teatre Poliorama
La Rambla, 115
“Maremar” de Dagoll Dagom
Entrada gratuïta per a les Rosers. Dies 6 i 7 d’ octubre.
Aforament limitat. És imprescindible fer la reserva amb antelació. Telèfon. 93.3177599

La Virreina Centre de la Imatge
La Rambla, 99
“En vano. Mar Arza”
De dimarts a diumenge y festius de 12 a 20 h
Entrada Gratuïta

Organitza: Amics de La Rambla

  • Jornada “Actitud dels empresaris del retail davant la transformació digital” | Barcelona Oberta

Jornada “Actitud dels empresaris del retail davant la transformació digital”

sevenapp | 27 September 2018

Actitud dels empresaris del retail davant la transformació digital

Divendres, 5 d’octubre de 2018· 9.00 h


9.00 h – Inscripció – Cafè

9.30 h – Obertura
Muntsa Vilalta, directora general de Comerç de la Generalitat de Catalunya
Bernat Morales, director de Relacions Externes de Mercadona Catalunya
Francisco Longo, director general adjunt d’ESADE

10.00 h – Presentació de l’estudi “Actituds del retail davant del canvi digital”
Josep Francesc Valls, catedràtic de Màrqueting d’ESADE-URL

10.45 h – Col·loqui

11.00 h – “On i com innovar als serveis”
Moderador: Jaume Angerri, soci-director d’Angerri Consultors
Ricardo Ruiz, director general de Shoppiday i inversor start-ups

11.40 h – “Tot online?Tot presencial?”
César Velencoso, director de Consumer Insights de Kantar Worldpanel

12.20 h – “Estris per al canvi”
Moderador: Oriol Alcoba, director general d’ESADECREAPOLIS
María Segarra, sòcia-directora de Intueri
Roger Gaspa, soci-director de RBD Consulting Group
Gabriel Izard, professor de Màrketing i Distribució de la UAB
Joaquim Deulofeu, soci-director de Calidad de Servicios Empresariales

13.00 h – Col·loqui

13.15 h – Clausura

Muntsa Vilalta, directora general de Comerç de la Generalitat de Catalunya
Bernat Morales, director de Relacions Externes de Mercadona Catalunya, Josep Francesc Valls, catedràtic de Màrqueting ESADE-URL

Inscrpcions aquí.


  • The Talent Night | Barcelona Oberta

The Talent Night

sevenapp | 2 July 2018

The Talent Night will deliver the prizes to new creators, this Wednesday.

Seven categories will be awarded: 2D and 3D Design, Healthy Food, Commerce, Environment, Mobility and Tourism.
It will also be recognized with Prizes of Honor for the best patron and for the best solidarity project.
The presentation of the Talent Awards convened by the Welcome Talent Society will be this Wednesday, July 4, at eight in the evening, during a gala dinner supporter sponsored by Grupo Ametller Origen in the gardens of Sant Pau Modernist enclosure (Carrer Sant Antoni Maria Claret, 167. Barcelona).

The purpose of this Talent Night, presented by Icelandic singer Halldór Mar Katalonski and journalist and writer Albert Torras, and which is full of surprises, is to become a meeting and networking space for creators, sponsors, patrons , academic world, authorities and professionals that stimulate creative ideas and enhance the capacity for initiative and entrepreneurship of Catalans.

In this fourth edition awards are awarded for seven categories, with an economic grant of 2,000 euros. Those of Industrial Design 3D-object singular, Graphic Design 2D-souvenir and Innovation of Healthy Food-Origin were open to the free concurrence of people over 18 years. In the case of the two design awards, the works presented had to be inspired by the work of Lluís Domènech i Montaner, the author of the modernist Sant Pau Hospital.
On the other hand, the other four prizes -Committee, Environment, Mobility and Tourism-have been awarded by the respective juries among a list of candidates proposed by experts from each of the sectors.
Other personalities will also receive prizes in recognition of their professional career in each of these seven categories.
In addition, two prizes of honor will be awarded to honor the best patron and the best solidarity project.
All the winners will also receive a sculpture designed by the artist Helena Agustí Maragall that evokes the modernist imprint of Barcelona.
The awards are sponsored by the Generalitat of Catalonia, the Catalan Tourism Agency, the Diputació de Barcelona, ​​the Catalan Railways, Ametller Origen, Barcelona Oberta, the Modernist Center of Sant Pau, the Melchor Colet Foundation, the Dinners that Matter and the ARA newspaper.

With these awards we want to establish some very necessary synergies for Barcelona and Catalonia, to link successful projects, promote academic debate, get support for innovative projects and work on lines of patronage and reinvestment in our talent.
The collection of the Night of Talent is aimed at the Welcome Talent Society in order to improve the award of awards in successive editions and to carry out the exhibition La Llum de Catalunya around the world after its inauguration in Barcelona and the current exhibition in Brussels. In addition, a microswitching line has been opened through Verkami.

More information: www.premistalent.barcelona

  • Reform Presentation Via Laietana | Barcelona Oberta

Reform Presentation Via Laietana

sevenapp | 25 June 2018

It has been initiated by the City Council, the participatory process that will lead to the definition of the comprehensive reform of the Via Laietana project.
This project must be defined and budgeted before the end of the current political mandate to be executed in the following.
The City Council has presented a maintenance reform project, which will have a direct impact on the drawing of the future Via Laietana, especially with regard to mobility.
This investment planned for “maintenance” of the Via Laietana is € 2,000,000 and will mainly affect the pavements and Plaça d’Antoni Maura.
From the Association of Neighbors and Traders of the Via Laietana it is requested and demands the maximum consensus with neighbors, merchants as well as political groups in order to get once and for all the comprehensive reform, but to be done well
There is no consensus of any kind in the reform that the City Council wants to start this summer. All the political groups with which we have spoken speak to us to be against acting in the Way that affects how the future project should be and that, in addition, an investment in the reform of sidewalks will be made when they will have to go back to the reform again.
The impact on mobility has not been studied well and the future Via Laietana is being mortgaged with a project unilaterally predefined by the current council, without any previous study, without local or commercial consensus, and without political consensus.
This is not the path of a net participatory process nor is the maximum consensus that has always been demanded from the Association of Neighbors and Traders of Via Laietana.
That is why we want to present the project that we have carried out jointly with the UPC (ETSAB Department of Urban Planning and Territorial Planning of the School of Architecture of Barcelona), where the problems of the Via is analyzed, we propose possible solutions and warn us of the challenges of the pacification of the Way that confronts directly with the action that the City Council wants to do without any type of consensus and greatly limiting the options and definition of the future Via Laietana.
Therefore, next Thursday, July 12, 2018 at 9:45 p.m. in the room reserved for the College of Industrial Engineers of Catalonia (Via Laietana nº 39 – Barcelona), where we will explain in detail the project developed for the comprehensive reform of Via Laietana.
It is necessary to confirm the assistance in the email info@veinsicomerciantslaietana.com. For reasons of security of the College of Industrial Engineers of Catalonia, we ask for Name, Surnames and DNI of those attending the presentation and we will be grateful for your help.

  • Talk “The challenges of trade and the impact of digital transformation” | Barcelona Oberta

Talk “The challenges of trade and the impact of digital transformation”

sevenapp | 14 March 2018

Within the framework of Trade Week 2018, ISDI and BARCELONA OBERTA organize the talk:

“The challenges of trade and the impact of digital transformation”.

We will discuss the digitization challenges that local commerce has, and what impact will the new digital tools have. Through examples and experiences, we will address how digital transformation can be an ally for the retail sector, and how to deal with it.

Reserve your place


  • Roundtable: Past, present and future of territorial associations | Barcelona Oberta

Roundtable: Past, present and future of territorial associations

sevenapp | 11 March 2018

The day # trade that is incredible on Thursday, March 22 will revolve around Trade, territory and urban life:
– Trade and cities with Dr. Lluís Frago (ESCODI)

– Update of the Census of commercial establishments and presentation of the Online Querying Service with Manel Amado (Chamber of Commerce of Sabadell) and Joan Morera (General Directorate of Commerce)

– Reinvent or die. The challenge of shops in the small towns with Carmen Peix and Mercè Pinto (Hidra Consultant)

– Presentation of the results of the study Urban Centers and Commerce of Catalan Mid Cities with Àngel Cebollada and Anna Vera (Department of Geography of the UAB)

– Presentation of associations with experiences: Beyond day to day with Marta Sendra, head of the Unit of Subsidies and Territorial Promotion of the CCAM

– Roundtable: Past, present and future of territorial associations with the participation of:
– Mr. Carles Gironès (PIMEC Commerce)
– Mr. Emiliano Maroto (Catalonia Commerce)
– Mr. Jordi Martí (Council of Trade, Services and Tourism Guilds)
– Mrs. Núria Paricio (Barcelona Open)
– Mr. Alfons Barti (Barcelona Commerce)
– Mrs. Judith Benet (Citizen Trade Foundation)

Moderator: Mr. Miquel Rodríguez, Manager of the CCAM

Free subscriptions: https://setmanadelcomerc.cat/

  • PRIDE Barcelona 2018 | Barcelona Oberta

PRIDE Barcelona 2018

sevenapp | 7 March 2018

The PRIDE Barcelona is already close and, as every year, we encourage you to participate in the Manifestation / Parade and take advantage of this event to make you more visible.

This year, to indicate that you will participate in the PRIDE Barcelona 2018 rally you just have to download the form here and the regulations and make us the top filling and signed in info@pridebarcelona.org.

To the regulations attached to the form you will find all the necessary information about participating in the demonstration / parade of PRIDE Barcelona 2018, including the corresponding fees.

This year there are significant changes in order to guarantee the safety of both the participants and the spectators who participate in the event. This is an event that increasingly attracts a greater number of visitors, and the security of them is a priority. For this reason, please read carefully the regulations that we provide.

  • Pink Friday | Barcelona Oberta

Pink Friday

sevenapp | 21 November 2017


50 establishments participate in this innovative initiative, with discounts up to 50%

The streets of Gaixample also open Christmas lighting

Fashion shops, gift items, perfumeries … 50 establishments of the Gaixample and the Eixample Commercial Eixample will be taking part on Friday, November 24th, at Pink Friday, a day with which the shops in the neighborhood want to anticipate and give the starting signal In the Christmas shopping campaign with discounts that can reach 50%.During the whole day, the Commercial Area will have a stand at Plaça Universitat from where it will be informed of the shop route that can be done throughout the neighborhood during commercial hours. Identifying the participating establishments will be very easy. Each one of them will be decorated in a unique way and signposted with pink balloons.The first edition of the Pink Friday is part of the new dynamization strategy launched by the shops of Gaixample and the Eixample Commercial Area, in collaboration with the City Council of Barcelona. The objective is to show the commitment to proximity commerce and to make visible the activity that is taking place in this area of ​​the city through unique events.
The list of establishments that participate in the Pink Friday can be consulted on the website www.pridebarcelona.org/pinkfriday.A Christmas full of light and color
The Pink Friday celebration will be the perfect excuse for strolling around the Ancient Eixample Left and enjoying the Christmas lights.For the first time, 12 sections of the streets of Gaixample will be lighting Christmas lights. The lighting will take place on November 23, as in the rest of the city. The lighting installations can be seen in the area between the streets Gran Via, Aragón, Balmes and Urgell.The initiative aims to invite citizens to stroll through the streets of the Eixample and to make their purchases in stores in this area of ​​the city, making a clear commitment to commerce of proximity.




sevenapp | 6 November 2017



08: 45h – Arrival and accreditations.

09: 15h – Welcome Mr. Gabriel Jené
President Barcelona Oberta

Inaugural Parlaments:
Mr. Jaume Collboni
Second Deputy Mayor of the City Council of Barcelona

Mrs. Muntsa Vilalta and Cambra
General Director of Commerce and the Consortium of Commerce, Crafts and Fashion of Catalonia (CCAM)

09: 30h – Productive economy resulting from public-private management
Dr. Oriol Amat, Professor of Financial Economics and Accounting at the UPF.

10: 00h Round table – The success of Barcelona

Mr. Pere Duran
Former managing director of Turisme de Barcelona

Mr. Mateu Hernández
General Director of Barcelona Global

Mr. Constantí Serrallonga
General Director of Fira de Barcelona

Mr. Álvaro Riba
Marketing Manager Liverpool BID Company

Mrs. Sara Berbel
General Director of Barcelona Activa

Mr. Màrius Carol – Moderator
Director of La Vanguardia

11: 00h – Public-private management. Vision of two former Mayors

Excm. Mr. Xavier Trias, President of the Municipal Democratic Group of Barcelona City Council

Excm. Mr. Jordi Hereu, President and Partner of IdenCity.

Mr. Màrius Carol – Moderator. Director of La Vanguardia

11: 20h – Debate among attendees.

11: 40h – Closure of the 3rd Summit, by Mr. Gabriel Jené
President of Barcelona Oberta.

11: 55h – Closure by the Hon. Mrs. Ada Colau
Mayor of Barcelona

sign up




sevenapp | 17 October 2017

Next Saturday, October 21, PRIDE Barcelona and ACEGAL will be at the International Community Day, the reference appointment for the members of the international community living and working in Barcelona, ​​organized by Barcelona Activa. Through a program full of conferences, roundtables and workshops, the new Barcelona residents will find everything they need to know for their landing in the city and / or for doing business.

In addition, the meeting will feature entertainment activities designed for all ages to enjoy with the whole family!

We’re waiting for you, from 10am to 7pm at the Museu Marítim de Barcelona!

  • Barcelona Oberta already has 16 commercial tourist axes | Barcelona Oberta

Barcelona Oberta already has 16 commercial tourist axes

Barcelona Oberta | 28 September 2017

The union of commercial shopping centers has incorporated five new partners this year: Plaça Reial, Fem Raval, L’Illa, Diagonal Barcelona and Glòries.

Barcelona, ​​September 28, 2017.- The entity Barcelona Oberta was born in 2014 to collaborate to promote the city internationally and position Barcelona as a world-class shopping city, looking for the balance between the axes Tourist commercials and the axes of proximity of urban plots throughout the city.

In just three years, Barcelona Oberta has managed to have good representation before the administrations, publicly speaking and openly to the interests of its associates in the different issues related to commerce and local tourism, defending the needs of people and the company, promoting employment and exploring new forms of public-private management in the territory. Sample of this is the pilot IDB pilot that the entity has driven to the Born of Barcelona.

The entity wants to guarantee the quality and professionalization of the commercial and tourist sector, which is why its challenge is to achieve the public-private management of shopping tourism in the city of Barcelona, ​​looking for cohesion between the different trade organizations and in harmony with Neighborhoods, neighbors and cultural heritage of the city.

The 16 commercial and tourist axes joining Barcelona Oberta add up to around 50,000 workers, 160km of commercial and tourist continuous façade, more than 7,000 commercial establishments in total and an aggregate turnover of 34,500 million euros. The commercial areas of Barcelona Oberta have an index of exploitation of the commercial fabric (IATC) of 90%.

About Barcelona Open

Barcelona Oberta is the union of the commercial axes that share a vision of the economic and social role of the commerce of proximity of the city center and represents shopping tourism. It is composed by:

  • Free visits to the Roser Festival | Barcelona Oberta

Free visits to the Roser Festival

Barcelona Oberta | 27 September 2017

Start date: 07 | 10 | 2017
End date: 12 | 09 | 2017
From October 7 to 12 Amics de La Rambla organizes the Fiesta del Roserm the Fiesta de La Rambla. This year’s Fiesta program includes music, theater, floral decoration of façades and many other activities.

But, apart from that, there are also many buildings and institutions in La Rambla that open their doors to invite you to enjoy La Rambla!

Next all activities – free – what can you do? Most require prior registration because they have limited places. . To register, you have to call 93 317 29 40 and make the reservation.

Unique route through La Rambla de los Capuchinos
Saturday, October 7 at 10:30 a.m.
Limited capacity Pre-registration (93 317 29 40)

Free trips with “Las Golondrinas”
From October 7 to 12 until the tickets are exhausted
(25 seats at each exit).
Barcelona Puerto 40 ‘: At 11; 3:00 p.m., 12:15 p.m., 1:15 p.m., 3:15 p.m. and 4:15 p.m.
Barcelona Mar 1:30 ‘: At 11:30 a.m., 12:30 a.m., 1:30 p.m. and 3:30 p.m.
Due to meteorological causes the service may be altered.
Collection of invitations at the ticket offices of “Las Golondrinas” carrying a flower bought in La Rambla (children under 10 can wear the flower drawn). With the flowers delivered, there will be a large bouquet of flowers in the Port Vell.

Visits to the Aquarium of Barcelona
Port of Spain Pier of Spain, s / n
Saturday 7 and Sunday 8 at 4 p.m.
Limited capacity Pre-registration (93 317 29 40)

Exhibition “Engineers, soldiers and sages”
Military Government of Barcelona
Portal de la Paz, s / n
From Tuesday to Saturday from 10 a.m. to 2 p.m.

Guided tours at the Gran Teatro del Liceo
La Rambla, 51-59.
Sunday, October 8 at 10 o’clock
Limited capacity Pre-registration (93 317 29 40)

Ham Experience
La Rambla, 88-94
Free Museum Audio Jam tour
Free visit to the Wine Museum and invitation to a glass of cava
Saturday 7 and Sunday 8 October.
Limited capacity Pre-registration (93 317 29 40)
10% in the Audiovisual Tour + tasting, purchases and drinks

Entrances to the Wax Museum of Barcelona
Passage of the Bank, 7
Limited capacity Pre-registration (93 317 29 40)

Maritime Museum of Barcelona
Av. Drassanes, s / n
Pirate Academy
Sunday, October 8 at 11:30 p.m.
Limited seats for 25 people.
Pre-registration (93 317 29 40)

Visits at the Palau Güell
Nou de la Rambla, 3-5
Friday 6, Saturday 7, Sunday 8 and Thursday, October 12.
Limited capacity Pre-registration (93 317 29 40)

Guided visit to the Royal Academy of Sciences and Arts of Barcelona
La Rambla, 115
Tuesday, October 10 at 4:00 p.m. and 5:15 p.m.
Limited capacity Pre-registration (93 317 29 40)

Exhibition “Architectures. Three buildings, three architects, three interpreters”
Fundación Setba
Plaza Real, 10, 1-2.
Saturday, October 7 and Sunday 8 October from 10 a.m. to 2 p.m. free entrance
From Monday to Friday from 10 a.m. to 2 p.m. and from 4 p.m. to 8 p.m. Entry: € 2

Poliorama theater
La Rambla, 115
“Jorge Blass – Word of the Wizard”
Free entrance to the Rosales. Days 7 and 8 of October.
Limited capacity It is essential to make the reservation in advance. Telephone 93.3177599

The Virreina Centro de la Imagen
La Rambla, 99
“Paula Rego. Family lexicon”
“Gonzalo Elvira 155. Simón’s ballad”
Until Sunday, October 8
From Tuesday to Sunday and holidays from 12 a.m. to 8 p.m.
free entrance

Arts Santa Monica
La Rambla, 7
“Ania Nowak”
“What do you know, the story, to bite your nails – Francisco Torres / Die – Santiago Ydáñez”
“Doppelgänger. Baden-Württemberg-Catalonia Scholarship 2015/2016”
From Tuesday to Saturday from 11 a.m. to 9 p.m. Sundays and holidays from 11 a.m. to 5 p.m.
free entrance

El Triangle Shopping Center
square Catalonia
The El Triangle Shopping Center will give to all its customers a test with seeds that can be collected on Saturday, October 7 from 12 a.m. to 8 p.m. and on Sunday, October 8 from 12 a.m. to 6 p.m. at the Shopping Center Hall.


From October 7 to 12, 2017

Organized by: Friends of La Rambla

  • “Tast a La Rambla” | Barcelona Oberta

“Tast a La Rambla”

Barcelona Oberta | 31 May 2017
Comes the fourth edition of “Tast a La Rambla” -4ª Gastronomy Week of Barcelona, ​​a great culinary festival annually organized by Friends of La Rambla in collaboration with the GSR Group, with the support of the District Old town of the city of Barcelona, ​​the beer company Estrella Damm, sponsored by various brands such as Freixenet, Segura Viudas, Coca-Cola, Cinzano, Aperol Spritz, El Periódico and Hostelgrup, and with the collaboration of 20 people Casal dels Infants del Raval and 45 students of the CETT.

The press conference was attended by the District Councilor for Ciutat Vella, Gala Pin, organizers of the event, Fermín Villar, president of Friends of La Rambla, and Roser Torras, director of the group GSR and chefs of restaurants, bars and bakeries participating in the fair, as Albert Raurich (two peppers), Christian Escribà (Scribe) Oriol Balaguer (BARCELONA Oriol Balaguer) and Nandu Jubany (Petit Committee), among others.

After the presentation, several establishments such as Amaya (truffle cannelloni Grandma Nicolassa) Arume (xelets, cream corn and seaweed ximixurri) Bar Ri (potato salad), Scribe (with matcha tea waffle foam cream Catalan) Fonda España (donut creamy cod stewed pig’s feet), La Cuisine Moja (cream fruit trio topings) and Opera Ratatouille (steak tartare, poêle pork Vic) that participate in the tasting La Rambla this year, have a snack served basis caps also be served the next 8, 9, 10 and 11 June; four days when 50 of the best bars, restaurants and bakeries in the city of Barcelona will offer, in the heart of Santa Monica Boulevard, a sample of your kitchen.

This year the proposal tasting is divided into four areas: cuisine, Confectionery, Tapas Platillos and traditional cuisine, complete with a section dedicated to the sponsors and partners. And it introduces new features such as the Taste Workshop Arts Santa Monica, Stage Gastronomic by Estrella Damm, a space for Buenos Aires-city convidada- and the opportunity to purchase tickets in advance exclusively Atrápalo a promotional incentive.

  • Square Reial draws | Barcelona Oberta

Square Reial draws

Barcelona Oberta | 3 May 2017
To all the citizens of Barcelona, ​​returns on Saturday 21 May “Square draws” for the second consecutive year! Open to everyone!

Barcelona: you get your and draw it in your own travelogue around the Square. We will open four buildings in the Square who wants to can draw it from a different point of view. We will have the participation of 15 renowned Sketchers city and 15 art students from schools in the district. The organization will have two tents in the square: an information, which will be delivered the drawing material and registration of participants; and the other drawing workshop for children conducted by the caricaturist illustrator Lluïsot that help children to draw square and observe their peculiarities.

The conference will be accompanied by Dixie Band Music Workshop and Workshop Open a project of social reintegration through the music of the same music workshop. The originals, both professionals and students and amateurs, exhibited at the Sala Lemon Foundation Setba during the months of June and July 2016, coinciding with the exhibition Setba Young and within the framework of the event ART NEW / FIRST VISION.

Material provided by Setba Foundation, which this year also organizes a lot of material of Fine Arts, Art courtesy of Barna among participants. In collaboration with the Association of Friends and Merchants Plaza Real.

  • Comerç al carrer a La Barceloneta | Barcelona Oberta

Comerç al carrer a La Barceloneta

Barcelona Oberta | 3 May 2017

El proper Dissabte 6 de Maig el comerç surt al carrer a La Barceloneta.

Us esperem a la Plaça Poeta Boscà amb novetats i ofertes dels nostres comerciants.


  • Barcelona Oberta participates in the conference “The future of the commercial axes” | Barcelona Oberta

Barcelona Oberta participates in the conference “The future of the commercial axes”

Barcelona Oberta | 27 April 2017

The Trade Office of the Barcelona City Council and IESE organize the “The future of the trade axes: from local trade to integral urban economic development”, which will take place on 21 and 29 March and 3 May. Throughout three days, attendees will discuss how to approach the transition of commercial axes in areas of urban economic promotion (APEU) and reflect on the model of management and participation.

Book your place here: https://apli.iese.edu/Tracking/cnsee.aspx?mai=47829984

The conference wants to be a starting point shared with the commercial sector on the creation of the APEU, for which the Council of Commerce and Markets works. For this reason, the people who attend will enjoy a space for debate, awareness, training and constitution of agreements, and may participate in two workshops and a day of conclusions and dissemination of knowledge.

The first workshop, scheduled for the 21st, will discuss the transition from the commercial axis to the urban economic promotion area model and analyze the benefits of being part of them for the economic and social actors of the city. The second workshop, scheduled for the 29th, will focus on the discussion of the APEU management and participation model and on the involvement of the big brands. Finally, on May 3, the conference will conclude with an appointment on the future of trade and self-management models of urban economic promotion areas, which will be attended by experts.

It will be three days to deepen the challenges of the urban economy and the implementation of governance models that allow self-management of the city’s commercial areas to make them more competitive, accessible and attractive.

  • “Tasting La Rambla” | Barcelona Oberta

“Tasting La Rambla”

Barcelona Oberta | 27 April 2017

The fourth edition of “Tasting La Rambla” will be held from 8 to 11 June, and in the first three years, we want our members participate in the event sign up for the contest tapas “Tasting La Rambla” this year – to avoid confusion – called “Tapas Route IV and Cinzano vermouth prepared.”

The IV route covers again sponsored by Cinzano and wants to highlight both the local tapas prepared iconic La Rambla as his pairing with Cinzano vermouth. Cover and Cinzano, perfect for a couple vermouth.

Each of the participating establishments will have to prepare a special cover for the competition (or select one that already has) and pairing it with a ready Cinzano vermouth. Vermouth aperitif is a drink prepared in that mix vermouth – as the main ingredient (60% -80%) with additional ingredients (other may be alcohol or soft drinks, fresh fruit, spices or herbs). Vermouth prepared each has its unique formula and taste different.

The professional jury will evaluate the cap and its harmonization with Cinzano vermouth.

  • Study “Socioeconomic impact of shopping tourism in Barcelona” | Barcelona Oberta

Study “Socioeconomic impact of shopping tourism in Barcelona”

Barcelona Oberta | 26 March 2017

Purchases are basic infrastructure for tourist trade in Barcelona and represents a key segment to maintain the model and the quality of urban commerce in the city. Under this premise, we conducted a study on the socioeconomic impact of shopping tourism in the city of Barcelona, ​​directed by RBD Consulting Group, led by Barcelona Open with the support of the Government and the Chamber of Barcelona Commerce, among other institutions.
Through 1250 surveys business owners and managers, analysis of statistics and information towards the influx of tourists in Barcelona and 17 in-depth interviews with key players in trade and tourism of the city s ‘have drawn conclusions, reflected in the study presented last March 22 at the Palau Robert and highlight the importance of spending tourist trade and catering, both for society and for the economy of the city.

Here you can download the study: (031) Report shopping tourism impact barcelona_venviar

  • Programa II Summit Barcelona | Barcelona Oberta

Programa II Summit Barcelona

Barcelona Oberta | 15 November 2016
9:00h Acreditacions
9:15h Benvinguda i Inauguració
Sra. Muntsa Vilalta
Directora General de Comerç de la Generalitat de Catalunya
9:30h La Barcelona del Futur: Oportunitats i riscos
Conferència del Sr. Gonzalo Bernardos Domínguez
Professor d’economia de la Universitat de Barcelona, analista i consultor.
10:20h La veu dels empresaris – Taula rodona

Sr. Eduardo Ceballos
Country Head Spain at Neinver

Sra. Anna Gener
Sòcia d’Aguirre Newman i Directora General d’Aguirre Newman Barcelona

Sr. Artemi Nolla
Fundador i President d’AN Grup

Sr. Pau Guardans
Vicepresident de Barcelona Global. Chairman&CEO Unico Hotels

Sr. Marc Bonavia
CoFundador de SitMobile. Expresident d’AIJEC

Sra. Eva Martin
CEO i Co-fundadora de Tiendeo

Conductor i moderador: Sr. Enric Sierra. Adjunt al director de La Vanguardia

11:30h La veu dels empresaris: Preguntes i intervencions des de la Fila 0

Sra. Maria Abellanet
Directora General i Consellera delegada del Grup CETT

Sr. Enrique Alcántara
President de APARTUR

Sr. Albert Arias
Director del Pla Estratègic de Turisme. Ajuntament de Barcelona

Sr. Joan Carles Calbet
President de Comertia

Sr. Carles Carreras
Catedràtic d’Universitat. Departament de Geografia Humana (UB)

Sr. Manel Casals
Director General del Gremi Hotels de Barcelona

Sr. Pere Chias
President del Gremi Restauració de Barcelona

Sr. Jordi Díez
Director General de Negoci de Saba

Sr. Miquel Donnay
President del Consell de Gremis

Sra. Marga Farga

Sr. David Garrofer
Secretari General de CECOT

Sr. Mateu Hernández
Director General de Barcelona Global

Sr. Oscar Lopez
Secretari General de la Federació de Comerç i Hostaleria de UGT

Sr. Emiliano Maroto
Secretari General d’Agrupament de Botiguers i Comerciants de Catalunya
Sra. Raul Monroy
Director delegació Barcelona de S.C.C.E

Sr. Martí Sarrate
President d’ACAVE

Sra. Maria Segarra
Directora Intueri

Sr. Jose Maria Trenor
Conseller delegat de Praktik Hotels

Sr. Salva Vendrell
President de Fundació Barcelona Comerç

12:00h Debat
12:20h Conclusions II SUMMIT de Barcelona Oberta
Sr. Gabriel Jené
President de Barcelona Oberta
12:30h Tancament
Sra. Montserrat Ballarín
Regidora de Comerç i Mercats, Ajuntament de Barcelona
  • Barcelona està vivint dels rèdits del passat o té projecte de futur?
  • Turisme de compres. Atractivitat comercial Immobiliària, Hoteleria, Allotjaments turístics i restauració innovadora i de qualitat, Oportunitats pels joves emprenedors, Smart City,
  • Estem deixant passar les oportunitats?
  • Apostem per la gestió públic-privada?
  • La construcció de la Barcelona del futur: Propostes del sector empresarial de la ciutat.
  • Detectar les oportunitats d’una ciutat com Barcelona.
  • Redefinir el Model Barcelona i fer propostes de futur a partir de la veu dels empresaris.
  • Alertar sobre el perill de la desacceleració econòmica.
  • Fer pedagogia de les bondats de l’activitat econòmica i de la labor social positiva dels empresaris en la generació de riquesa, sense la qual és impossible sustentar l’estat de benestar.










  • EsmorzApps – Applications service trade | Barcelona Oberta

EsmorzApps – Applications service trade

Barcelona Oberta | 10 November 2016

Over 90% of the Catalan population have a smartphone, which uses more than two hours each day. The vast majority of these users use the phone sometime in the buying process, whether to seek information or to purchase products directly. But these devices are not only useful to consumers, they also offer a number of resources to commercial companies to contact the client.

To publicize these possibilities, the Consortium for Trade, Crafts and Fashion of Catalonia begins the series of sessions called “Esmorzapps. Applications service trade “, where developers of several mobile apps will explain their projects in order to encourage participants to use these tools.

The first session of Esmorzapps will take place at the Palau Robert depot on December 2 at 9: 30h. To organize the count with the collaboration of Barcelona and the Barcelona Trade Foundation Open. Come and meet the world at your fingertips put projects Chopin Manzaning, Yuge and Catalonia Shopping.


9:30 pm Speech by Ms Muntsa Vilalta, General Director of Commerce

10:00 Presentations apps

11.00 Open turn of words

11.15 Networking Café

Sign up here



Barcelona Oberta | 7 November 2016

Tuesday 29 November come to the II Summit Barcelona Oberta – Barcelona of the future: Another look.

From 9 a.m. to 12:30 p.m. in El Molino.

We must all design this Barcelona of the Future. It is important that entrepreneurs, neighbors and other organizations support each other and try to make pedagogy of the benefits of economic activity and positive social work of entrepreneurs in the generation of wealth, without which it is impossible to sustain the state of wellness.

We all make Barcelona.

Reserve your place in the mail secretaria@barcelonaoberta.cat

  • Catalonia and Barcelona are committed to promoting open trade Catalan proximity | Barcelona Oberta

Catalonia and Barcelona are committed to promoting open trade Catalan proximity

sevenapp | 20 October 2016

The general director of Trade Muntsa Vilalta, and the president of Barcelona Open, Gabriel Jené, have signed an agreement by which the Government supports the action plan of the organization in 2016, aimed at promotion, promotion Catalan model and dissemination of local commerce.

The Directorate General for Trade has entrusted Barcelona Open prepare a study on the socioeconomic impact of trade and tourism shopping in Barcelona.