• Pink Friday | Barcelona Oberta

Pink Friday

sevenapp | 21 November 2017


50 establishments participate in this innovative initiative, with discounts up to 50%

The streets of Gaixample also open Christmas lighting

Fashion shops, gift items, perfumeries … 50 establishments of the Gaixample and the Eixample Commercial Eixample will be taking part on Friday, November 24th, at Pink Friday, a day with which the shops in the neighborhood want to anticipate and give the starting signal In the Christmas shopping campaign with discounts that can reach 50%.During the whole day, the Commercial Area will have a stand at Plaça Universitat from where it will be informed of the shop route that can be done throughout the neighborhood during commercial hours. Identifying the participating establishments will be very easy. Each one of them will be decorated in a unique way and signposted with pink balloons.The first edition of the Pink Friday is part of the new dynamization strategy launched by the shops of Gaixample and the Eixample Commercial Area, in collaboration with the City Council of Barcelona. The objective is to show the commitment to proximity commerce and to make visible the activity that is taking place in this area of ​​the city through unique events.
The list of establishments that participate in the Pink Friday can be consulted on the website www.pridebarcelona.org/pinkfriday.A Christmas full of light and color
The Pink Friday celebration will be the perfect excuse for strolling around the Ancient Eixample Left and enjoying the Christmas lights.For the first time, 12 sections of the streets of Gaixample will be lighting Christmas lights. The lighting will take place on November 23, as in the rest of the city. The lighting installations can be seen in the area between the streets Gran Via, Aragón, Balmes and Urgell.The initiative aims to invite citizens to stroll through the streets of the Eixample and to make their purchases in stores in this area of ​​the city, making a clear commitment to commerce of proximity.




sevenapp | 6 November 2017



08: 45h – Arrival and accreditations.

09: 15h – Welcome Mr. Gabriel Jené
President Barcelona Oberta

Inaugural Parlaments:
Mr. Jaume Collboni
Second Deputy Mayor of the City Council of Barcelona

Mrs. Muntsa Vilalta and Cambra
General Director of Commerce and the Consortium of Commerce, Crafts and Fashion of Catalonia (CCAM)

09: 30h – Productive economy resulting from public-private management
Dr. Oriol Amat, Professor of Financial Economics and Accounting at the UPF.

10: 00h Round table – The success of Barcelona

Mr. Pere Duran
Former managing director of Turisme de Barcelona

Mr. Mateu Hernández
General Director of Barcelona Global

Mr. Constantí Serrallonga
General Director of Fira de Barcelona

Mr. Álvaro Riba
Marketing Manager Liverpool BID Company

Mrs. Sara Berbel
General Director of Barcelona Activa

Mr. Màrius Carol – Moderator
Director of La Vanguardia

11: 00h – Public-private management. Vision of two former Mayors

Excm. Mr. Xavier Trias, President of the Municipal Democratic Group of Barcelona City Council

Excm. Mr. Jordi Hereu, President and Partner of IdenCity.

Mr. Màrius Carol – Moderator. Director of La Vanguardia

11: 20h – Debate among attendees.

11: 40h – Closure of the 3rd Summit, by Mr. Gabriel Jené
President of Barcelona Oberta.

11: 55h – Closure by the Hon. Mrs. Ada Colau
Mayor of Barcelona

sign up




sevenapp | 17 October 2017

Next Saturday, October 21, PRIDE Barcelona and ACEGAL will be at the International Community Day, the reference appointment for the members of the international community living and working in Barcelona, ​​organized by Barcelona Activa. Through a program full of conferences, roundtables and workshops, the new Barcelona residents will find everything they need to know for their landing in the city and / or for doing business.

In addition, the meeting will feature entertainment activities designed for all ages to enjoy with the whole family!

We’re waiting for you, from 10am to 7pm at the Museu Marítim de Barcelona!

  • Barcelona Oberta already has 16 commercial tourist axes | Barcelona Oberta

Barcelona Oberta already has 16 commercial tourist axes

Barcelona Oberta | 28 September 2017

The union of commercial shopping centers has incorporated five new partners this year: Plaça Reial, Fem Raval, L’Illa, Diagonal Barcelona and Glòries.

Barcelona, ​​September 28, 2017.- The entity Barcelona Oberta was born in 2014 to collaborate to promote the city internationally and position Barcelona as a world-class shopping city, looking for the balance between the axes Tourist commercials and the axes of proximity of urban plots throughout the city.

In just three years, Barcelona Oberta has managed to have good representation before the administrations, publicly speaking and openly to the interests of its associates in the different issues related to commerce and local tourism, defending the needs of people and the company, promoting employment and exploring new forms of public-private management in the territory. Sample of this is the pilot IDB pilot that the entity has driven to the Born of Barcelona.

The entity wants to guarantee the quality and professionalization of the commercial and tourist sector, which is why its challenge is to achieve the public-private management of shopping tourism in the city of Barcelona, ​​looking for cohesion between the different trade organizations and in harmony with Neighborhoods, neighbors and cultural heritage of the city.

The 16 commercial and tourist axes joining Barcelona Oberta add up to around 50,000 workers, 160km of commercial and tourist continuous façade, more than 7,000 commercial establishments in total and an aggregate turnover of 34,500 million euros. The commercial areas of Barcelona Oberta have an index of exploitation of the commercial fabric (IATC) of 90%.

About Barcelona Open

Barcelona Oberta is the union of the commercial axes that share a vision of the economic and social role of the commerce of proximity of the city center and represents shopping tourism. It is composed by:

  • Free visits to the Roser Festival | Barcelona Oberta

Free visits to the Roser Festival

Barcelona Oberta | 27 September 2017

Start date: 07 | 10 | 2017
End date: 12 | 09 | 2017
From October 7 to 12 Amics de La Rambla organizes the Fiesta del Roserm the Fiesta de La Rambla. This year’s Fiesta program includes music, theater, floral decoration of façades and many other activities.

But, apart from that, there are also many buildings and institutions in La Rambla that open their doors to invite you to enjoy La Rambla!

Next all activities – free – what can you do? Most require prior registration because they have limited places. . To register, you have to call 93 317 29 40 and make the reservation.

Unique route through La Rambla de los Capuchinos
Saturday, October 7 at 10:30 a.m.
Limited capacity Pre-registration (93 317 29 40)

Free trips with “Las Golondrinas”
From October 7 to 12 until the tickets are exhausted
(25 seats at each exit).
Barcelona Puerto 40 ‘: At 11; 3:00 p.m., 12:15 p.m., 1:15 p.m., 3:15 p.m. and 4:15 p.m.
Barcelona Mar 1:30 ‘: At 11:30 a.m., 12:30 a.m., 1:30 p.m. and 3:30 p.m.
Due to meteorological causes the service may be altered.
Collection of invitations at the ticket offices of “Las Golondrinas” carrying a flower bought in La Rambla (children under 10 can wear the flower drawn). With the flowers delivered, there will be a large bouquet of flowers in the Port Vell.

Visits to the Aquarium of Barcelona
Port of Spain Pier of Spain, s / n
Saturday 7 and Sunday 8 at 4 p.m.
Limited capacity Pre-registration (93 317 29 40)

Exhibition “Engineers, soldiers and sages”
Military Government of Barcelona
Portal de la Paz, s / n
From Tuesday to Saturday from 10 a.m. to 2 p.m.

Guided tours at the Gran Teatro del Liceo
La Rambla, 51-59.
Sunday, October 8 at 10 o’clock
Limited capacity Pre-registration (93 317 29 40)

Ham Experience
La Rambla, 88-94
Free Museum Audio Jam tour
Free visit to the Wine Museum and invitation to a glass of cava
Saturday 7 and Sunday 8 October.
Limited capacity Pre-registration (93 317 29 40)
10% in the Audiovisual Tour + tasting, purchases and drinks

Entrances to the Wax Museum of Barcelona
Passage of the Bank, 7
Limited capacity Pre-registration (93 317 29 40)

Maritime Museum of Barcelona
Av. Drassanes, s / n
Pirate Academy
Sunday, October 8 at 11:30 p.m.
Limited seats for 25 people.
Pre-registration (93 317 29 40)

Visits at the Palau Güell
Nou de la Rambla, 3-5
Friday 6, Saturday 7, Sunday 8 and Thursday, October 12.
Limited capacity Pre-registration (93 317 29 40)

Guided visit to the Royal Academy of Sciences and Arts of Barcelona
La Rambla, 115
Tuesday, October 10 at 4:00 p.m. and 5:15 p.m.
Limited capacity Pre-registration (93 317 29 40)

Exhibition “Architectures. Three buildings, three architects, three interpreters”
Fundación Setba
Plaza Real, 10, 1-2.
Saturday, October 7 and Sunday 8 October from 10 a.m. to 2 p.m. free entrance
From Monday to Friday from 10 a.m. to 2 p.m. and from 4 p.m. to 8 p.m. Entry: € 2

Poliorama theater
La Rambla, 115
“Jorge Blass – Word of the Wizard”
Free entrance to the Rosales. Days 7 and 8 of October.
Limited capacity It is essential to make the reservation in advance. Telephone 93.3177599

The Virreina Centro de la Imagen
La Rambla, 99
“Paula Rego. Family lexicon”
“Gonzalo Elvira 155. Simón’s ballad”
Until Sunday, October 8
From Tuesday to Sunday and holidays from 12 a.m. to 8 p.m.
free entrance

Arts Santa Monica
La Rambla, 7
“Ania Nowak”
“What do you know, the story, to bite your nails – Francisco Torres / Die – Santiago Ydáñez”
“Doppelgänger. Baden-Württemberg-Catalonia Scholarship 2015/2016”
From Tuesday to Saturday from 11 a.m. to 9 p.m. Sundays and holidays from 11 a.m. to 5 p.m.
free entrance

El Triangle Shopping Center
square Catalonia
The El Triangle Shopping Center will give to all its customers a test with seeds that can be collected on Saturday, October 7 from 12 a.m. to 8 p.m. and on Sunday, October 8 from 12 a.m. to 6 p.m. at the Shopping Center Hall.


From October 7 to 12, 2017

Organized by: Friends of La Rambla

  • “Tast a La Rambla” | Barcelona Oberta

“Tast a La Rambla”

Barcelona Oberta | 31 May 2017
Comes the fourth edition of “Tast a La Rambla” -4ª Gastronomy Week of Barcelona, ​​a great culinary festival annually organized by Friends of La Rambla in collaboration with the GSR Group, with the support of the District Old town of the city of Barcelona, ​​the beer company Estrella Damm, sponsored by various brands such as Freixenet, Segura Viudas, Coca-Cola, Cinzano, Aperol Spritz, El Periódico and Hostelgrup, and with the collaboration of 20 people Casal dels Infants del Raval and 45 students of the CETT.

The press conference was attended by the District Councilor for Ciutat Vella, Gala Pin, organizers of the event, Fermín Villar, president of Friends of La Rambla, and Roser Torras, director of the group GSR and chefs of restaurants, bars and bakeries participating in the fair, as Albert Raurich (two peppers), Christian Escribà (Scribe) Oriol Balaguer (BARCELONA Oriol Balaguer) and Nandu Jubany (Petit Committee), among others.

After the presentation, several establishments such as Amaya (truffle cannelloni Grandma Nicolassa) Arume (xelets, cream corn and seaweed ximixurri) Bar Ri (potato salad), Scribe (with matcha tea waffle foam cream Catalan) Fonda España (donut creamy cod stewed pig’s feet), La Cuisine Moja (cream fruit trio topings) and Opera Ratatouille (steak tartare, poêle pork Vic) that participate in the tasting La Rambla this year, have a snack served basis caps also be served the next 8, 9, 10 and 11 June; four days when 50 of the best bars, restaurants and bakeries in the city of Barcelona will offer, in the heart of Santa Monica Boulevard, a sample of your kitchen.

This year the proposal tasting is divided into four areas: cuisine, Confectionery, Tapas Platillos and traditional cuisine, complete with a section dedicated to the sponsors and partners. And it introduces new features such as the Taste Workshop Arts Santa Monica, Stage Gastronomic by Estrella Damm, a space for Buenos Aires-city convidada- and the opportunity to purchase tickets in advance exclusively Atrápalo a promotional incentive.

  • Square Reial draws | Barcelona Oberta

Square Reial draws

Barcelona Oberta | 3 May 2017
To all the citizens of Barcelona, ​​returns on Saturday 21 May “Square draws” for the second consecutive year! Open to everyone!

Barcelona: you get your and draw it in your own travelogue around the Square. We will open four buildings in the Square who wants to can draw it from a different point of view. We will have the participation of 15 renowned Sketchers city and 15 art students from schools in the district. The organization will have two tents in the square: an information, which will be delivered the drawing material and registration of participants; and the other drawing workshop for children conducted by the caricaturist illustrator Lluïsot that help children to draw square and observe their peculiarities.

The conference will be accompanied by Dixie Band Music Workshop and Workshop Open a project of social reintegration through the music of the same music workshop. The originals, both professionals and students and amateurs, exhibited at the Sala Lemon Foundation Setba during the months of June and July 2016, coinciding with the exhibition Setba Young and within the framework of the event ART NEW / FIRST VISION.

Material provided by Setba Foundation, which this year also organizes a lot of material of Fine Arts, Art courtesy of Barna among participants. In collaboration with the Association of Friends and Merchants Plaza Real.

  • Comerç al carrer a La Barceloneta | Barcelona Oberta

Comerç al carrer a La Barceloneta

Barcelona Oberta | 3 May 2017

El proper Dissabte 6 de Maig el comerç surt al carrer a La Barceloneta.

Us esperem a la Plaça Poeta Boscà amb novetats i ofertes dels nostres comerciants.


  • Barcelona Oberta participates in the conference “The future of the commercial axes” | Barcelona Oberta

Barcelona Oberta participates in the conference “The future of the commercial axes”

Barcelona Oberta | 27 April 2017

The Trade Office of the Barcelona City Council and IESE organize the “The future of the trade axes: from local trade to integral urban economic development”, which will take place on 21 and 29 March and 3 May. Throughout three days, attendees will discuss how to approach the transition of commercial axes in areas of urban economic promotion (APEU) and reflect on the model of management and participation.

Book your place here: https://apli.iese.edu/Tracking/cnsee.aspx?mai=47829984

The conference wants to be a starting point shared with the commercial sector on the creation of the APEU, for which the Council of Commerce and Markets works. For this reason, the people who attend will enjoy a space for debate, awareness, training and constitution of agreements, and may participate in two workshops and a day of conclusions and dissemination of knowledge.

The first workshop, scheduled for the 21st, will discuss the transition from the commercial axis to the urban economic promotion area model and analyze the benefits of being part of them for the economic and social actors of the city. The second workshop, scheduled for the 29th, will focus on the discussion of the APEU management and participation model and on the involvement of the big brands. Finally, on May 3, the conference will conclude with an appointment on the future of trade and self-management models of urban economic promotion areas, which will be attended by experts.

It will be three days to deepen the challenges of the urban economy and the implementation of governance models that allow self-management of the city’s commercial areas to make them more competitive, accessible and attractive.

  • “Tasting La Rambla” | Barcelona Oberta

“Tasting La Rambla”

Barcelona Oberta | 27 April 2017

The fourth edition of “Tasting La Rambla” will be held from 8 to 11 June, and in the first three years, we want our members participate in the event sign up for the contest tapas “Tasting La Rambla” this year – to avoid confusion – called “Tapas Route IV and Cinzano vermouth prepared.”

The IV route covers again sponsored by Cinzano and wants to highlight both the local tapas prepared iconic La Rambla as his pairing with Cinzano vermouth. Cover and Cinzano, perfect for a couple vermouth.

Each of the participating establishments will have to prepare a special cover for the competition (or select one that already has) and pairing it with a ready Cinzano vermouth. Vermouth aperitif is a drink prepared in that mix vermouth – as the main ingredient (60% -80%) with additional ingredients (other may be alcohol or soft drinks, fresh fruit, spices or herbs). Vermouth prepared each has its unique formula and taste different.

The professional jury will evaluate the cap and its harmonization with Cinzano vermouth.

  • Study “Socioeconomic impact of shopping tourism in Barcelona” | Barcelona Oberta

Study “Socioeconomic impact of shopping tourism in Barcelona”

Barcelona Oberta | 26 March 2017

Purchases are basic infrastructure for tourist trade in Barcelona and represents a key segment to maintain the model and the quality of urban commerce in the city. Under this premise, we conducted a study on the socioeconomic impact of shopping tourism in the city of Barcelona, ​​directed by RBD Consulting Group, led by Barcelona Open with the support of the Government and the Chamber of Barcelona Commerce, among other institutions.
Through 1250 surveys business owners and managers, analysis of statistics and information towards the influx of tourists in Barcelona and 17 in-depth interviews with key players in trade and tourism of the city s ‘have drawn conclusions, reflected in the study presented last March 22 at the Palau Robert and highlight the importance of spending tourist trade and catering, both for society and for the economy of the city.

Here you can download the study: (031) Report shopping tourism impact barcelona_venviar

  • Programa II Summit Barcelona | Barcelona Oberta

Programa II Summit Barcelona

Barcelona Oberta | 15 November 2016
9:00h Acreditacions
9:15h Benvinguda i Inauguració
Sra. Muntsa Vilalta
Directora General de Comerç de la Generalitat de Catalunya
9:30h La Barcelona del Futur: Oportunitats i riscos
Conferència del Sr. Gonzalo Bernardos Domínguez
Professor d’economia de la Universitat de Barcelona, analista i consultor.
10:20h La veu dels empresaris – Taula rodona

Sr. Eduardo Ceballos
Country Head Spain at Neinver

Sra. Anna Gener
Sòcia d’Aguirre Newman i Directora General d’Aguirre Newman Barcelona

Sr. Artemi Nolla
Fundador i President d’AN Grup

Sr. Pau Guardans
Vicepresident de Barcelona Global. Chairman&CEO Unico Hotels

Sr. Marc Bonavia
CoFundador de SitMobile. Expresident d’AIJEC

Sra. Eva Martin
CEO i Co-fundadora de Tiendeo

Conductor i moderador: Sr. Enric Sierra. Adjunt al director de La Vanguardia

11:30h La veu dels empresaris: Preguntes i intervencions des de la Fila 0

Sra. Maria Abellanet
Directora General i Consellera delegada del Grup CETT

Sr. Enrique Alcántara
President de APARTUR

Sr. Albert Arias
Director del Pla Estratègic de Turisme. Ajuntament de Barcelona

Sr. Joan Carles Calbet
President de Comertia

Sr. Carles Carreras
Catedràtic d’Universitat. Departament de Geografia Humana (UB)

Sr. Manel Casals
Director General del Gremi Hotels de Barcelona

Sr. Pere Chias
President del Gremi Restauració de Barcelona

Sr. Jordi Díez
Director General de Negoci de Saba

Sr. Miquel Donnay
President del Consell de Gremis

Sra. Marga Farga

Sr. David Garrofer
Secretari General de CECOT

Sr. Mateu Hernández
Director General de Barcelona Global

Sr. Oscar Lopez
Secretari General de la Federació de Comerç i Hostaleria de UGT

Sr. Emiliano Maroto
Secretari General d’Agrupament de Botiguers i Comerciants de Catalunya
Sra. Raul Monroy
Director delegació Barcelona de S.C.C.E

Sr. Martí Sarrate
President d’ACAVE

Sra. Maria Segarra
Directora Intueri

Sr. Jose Maria Trenor
Conseller delegat de Praktik Hotels

Sr. Salva Vendrell
President de Fundació Barcelona Comerç

12:00h Debat
12:20h Conclusions II SUMMIT de Barcelona Oberta
Sr. Gabriel Jené
President de Barcelona Oberta
12:30h Tancament
Sra. Montserrat Ballarín
Regidora de Comerç i Mercats, Ajuntament de Barcelona
  • Barcelona està vivint dels rèdits del passat o té projecte de futur?
  • Turisme de compres. Atractivitat comercial Immobiliària, Hoteleria, Allotjaments turístics i restauració innovadora i de qualitat, Oportunitats pels joves emprenedors, Smart City,
  • Estem deixant passar les oportunitats?
  • Apostem per la gestió públic-privada?
  • La construcció de la Barcelona del futur: Propostes del sector empresarial de la ciutat.
  • Detectar les oportunitats d’una ciutat com Barcelona.
  • Redefinir el Model Barcelona i fer propostes de futur a partir de la veu dels empresaris.
  • Alertar sobre el perill de la desacceleració econòmica.
  • Fer pedagogia de les bondats de l’activitat econòmica i de la labor social positiva dels empresaris en la generació de riquesa, sense la qual és impossible sustentar l’estat de benestar.










  • EsmorzApps – Applications service trade | Barcelona Oberta

EsmorzApps – Applications service trade

Barcelona Oberta | 10 November 2016

Over 90% of the Catalan population have a smartphone, which uses more than two hours each day. The vast majority of these users use the phone sometime in the buying process, whether to seek information or to purchase products directly. But these devices are not only useful to consumers, they also offer a number of resources to commercial companies to contact the client.

To publicize these possibilities, the Consortium for Trade, Crafts and Fashion of Catalonia begins the series of sessions called “Esmorzapps. Applications service trade “, where developers of several mobile apps will explain their projects in order to encourage participants to use these tools.

The first session of Esmorzapps will take place at the Palau Robert depot on December 2 at 9: 30h. To organize the count with the collaboration of Barcelona and the Barcelona Trade Foundation Open. Come and meet the world at your fingertips put projects Chopin Manzaning, Yuge and Catalonia Shopping.


9:30 pm Speech by Ms Muntsa Vilalta, General Director of Commerce

10:00 Presentations apps

11.00 Open turn of words

11.15 Networking Café

Sign up here



Barcelona Oberta | 7 November 2016

Tuesday 29 November come to the II Summit Barcelona Oberta – Barcelona of the future: Another look.

From 9 a.m. to 12:30 p.m. in El Molino.

We must all design this Barcelona of the Future. It is important that entrepreneurs, neighbors and other organizations support each other and try to make pedagogy of the benefits of economic activity and positive social work of entrepreneurs in the generation of wealth, without which it is impossible to sustain the state of wellness.

We all make Barcelona.

Reserve your place in the mail secretaria@barcelonaoberta.cat

  • Catalonia and Barcelona are committed to promoting open trade Catalan proximity | Barcelona Oberta

Catalonia and Barcelona are committed to promoting open trade Catalan proximity

sevenapp | 20 October 2016

The general director of Trade Muntsa Vilalta, and the president of Barcelona Open, Gabriel Jené, have signed an agreement by which the Government supports the action plan of the organization in 2016, aimed at promotion, promotion Catalan model and dissemination of local commerce.

The Directorate General for Trade has entrusted Barcelona Open prepare a study on the socioeconomic impact of trade and tourism shopping in Barcelona.