• Barcelona Oberta brings trade to sustainable mobility with eCooltra | Barcelona Oberta

Barcelona Oberta brings trade to sustainable mobility with eCooltra

sevenapp | 20 May 2019

Barcelona Oberta has reached an agreement with the electric motorcycle rental company eCooltra minutes to carry out a pilot test on the axes of Rambla Catalunya and Diagonal.


Barcelona, ​​May 20, 2019. – Barcelona Oberta and the eCooltra sustainable mobility company, have reached an agreement to promote the use of electric motorcycles in the Barcelona business and thus contribute to an improvement in sustainability.

The collaboration will materialize in a pilot test between May 21 and June 7 in two of the commercial areas of Barcelona Oberta, Rambla Catalunya and Diagonal, and will consist of the eCooltra credit delivery for customers who make a minimum purchase in the adhered establishments.

The promotion will be disseminated through mailing and social networks, and it is expected that in just fifteen of the duration of the promotion, it will be possible to promote the commerce of the city center among eCooltra users.

eCooltra, headquartered in Barcelona, ​​provides a service for the rental of electric motorcycles for minutes to individuals in several European cities and is a reference in sustainable mobility in the city. The user uses a mobile application to locate and unlock the nearest motorcycle for use.

True to the mission of Barcelona Oberta, of generating the appropriate commercial arena to achieve a balance between the needs of commerce and the reality that surrounds us, the entity plans to extend the use of electric mobility to the rest of its commercial axes, as well as support other projects to revitalize urban commerce.

More about eCooltra


eCooltra, a subsidiary of the Cooltra Group, is the leading motorbike service in Europe. Launched in 2016, the company is currently present in Barcelona, ​​Madrid, Valencia, Lisbon, Milan and Rome, with a fleet of more than 5,000 electric motorcycles driven by totally renewable energy. The platform has more than 650,000 active users that can move around the 6 cities where it is present, simply by opening the app from your Android device or iOS.

For more information, please visit: www.ecooltra.com

More about Barcelona Oberta

Barcelona Oberta is the union of 19 commercial tourism axes that share a vision of the economic and social role of the retail of proximity, and represent shopping tourism. They are part of Barcelona Open:

Associació comerciants del carrer Pelai, Plaça Universitat i Rodalies

Federació d’associacions de Barna Centre

Associació Rambla Catalunya i Travessers

Associació Amics del Passeig de Gràcia

Associació Fundació El Molino FEM

Associació d’Amics, Veïns i Comerciants de la Rambla i Plaça Catalunya

Associació Comerciants i empresaris Gaixample

Associació de comerciants Born Comerç

Agrupació de comerciants i industrials de Barceloneta – ACIB

Associació comerciants Gaudí Shopping

Associació de Comerciants Via Laietana

Associació d’Amics i Comerciants de la Plaça Reial

Associació de Comerciants l’Illa Diagonal

Eix Comercial Les Glòries

Associació Diagonal Barcelona

Associació de Comerciants FEM Raval


Associació Front Marítim Barceloneta

Eix Comercial Sagrada Família