• Ada Colau at the Esmorzars amb el Comerç | Barcelona Oberta

Ada Colau at the Esmorzars amb el Comerç

sevenapp | 27 March 2019

Colau will launch the program “dynamic neighborhoods” to bring life to the empty commercial premises of the city

The Mayor amounts to € 30M in the amount necessary to buy and rehabilitate 150 empty commercial premises and create a stock exchange of available spaces, from which private premises may be disused.

As for the city’s tourism promotion, Colau has declined to use headlines on the celebration of major events and has argued that Barcelona has a model and project: to be an innovative, sustainable city and the best place to live and work.
Barcelona, ​​on March 25, 2019. – Ada Colau said this morning at the fifth Breakfast with the trade of Barcelona, ​​organized by Barcelona Comerç and Barcelona Oberta with the collaboration of La Vanguardia, that trade has a major economic role in The city, in addition, fulfills a clear function of social cohesion. In this sense, it has announced the program “dynamic neighborhoods”, a proposal to boost the vacancies in Barcelona. This new plan provides for the purchase and rehabilitation of up to 150 premises in different parts of the city, to be used for commercial activity under the official rental protection regime. His will is to create a stock exchange of available premises, especially in the neighborhoods where the presence of commerce is smaller.

In relation to the opening of new businesses, the mayor of Barcelona in common has recognized “too slow of the Administration in the procedures of licenses of activities and has announced reinforcements in this field and simplification of procedures. Colau, has also been shown to be in favor of the introduction of the IDBs, which he understands as “a tool to enhance and improve the services offered by the commercial axes.” Colau has rejected, however, that IDBs focus on areas such as cleaning or Security, tasks that directly compete with the Administration and which would involve parallel management. “All commercial axes must enjoy basic cleaning and security services, regardless of economic capacity.”

In relation to mobility, Ada Colau assured that in Barcelona, ​​like other cities, “we are faced with a paradigm shift and this causes debates, neglects and controversies. The big bottom line in our case is that there are more than 100,000 vehicles in Barcelona. It is a question of health and mobility. ” Colau would not rule out an entry toll in the city, a measure, he said, that they are already studying. On the contrary, he said, “a tribute that burdens the home delivery derived from e-commerce is not a solution. This type of distribution is a matter of pollution and also of occupation of public thoroughfare. It is necessary to enhance collection points and agree synergies between e-commerce operators and the city’s trade “. The Mayor has invited merchants and representatives of the commercial axes to a meeting with Amazon to find ways of collaboration. Regarding the supercases, the mayor has defined them as “a great success” and said they will continue to implement new ones. In the same way, Colau is committed to continuing to increase kilometers of bike lanes in the city, while reaffirming the feasibility of connecting the tram to the Diagonal. “The first section would go from Glòries to Verdaguer and would also lead to a redevelopment of the whole area.” Also, in matters of mobility, the Mayor has demanded the urgent fulfillment of the commitments related to investments in suburban infrastructures: “the City Council of Barcelona, ​​as well as others, for many years we are alone in structural matters and this we all pay “.

Related to the city’s tourism promotion, Colau defended a Barcelona as “an open city that loves to be visited and where tourists are welcome. However, tourism must be integrated into the city and can not be imposed on other activities. ” Likewise, he has shown himself in favor of an important transformation of “Turisme de Barcelona”, to face the new challenges that the city has today, “we need to reform the statutes, integrate more actors and create new strategies that promote sustainable tourism to contribute to the prestige of the city. ” In this context, Colau rejects any propaganda announcement of a great event for Barcelona, ​​as he said, “the city already has its own project and it is not necessary to resort to past formulas. I do not rule out that in the future Barcelona will be able to repeat some Olympic Games, we already have the infrastructures, but we do not have to force any project. ” Barcelona has insisted, “it is a pleasant city to live and this is its great strength to attract investment, tourism, talent. Barcelona wants to be a sustainable, friendly, livable and competitive city and that is why we need social cohesion to face all of the challenges ahead. ”

 

  • José Bou in the Breakfasts with the Commerce of Barcelona | Barcelona Oberta

José Bou in the Breakfasts with the Commerce of Barcelona

sevenapp | 5 February 2019

Bou has shown himself in favor of applying a fee to record and regulate the logistics generated by online commerce in the city.

The candidate announced that he would withdraw the bike lanes in Barcelona and give priority to the private vehicle.

According to the candidate of the PP in the mayor, Josep Bou i Vila, “Barcelona has an anarchist image and must be a great showcase of business and commercial”. The mayor has argued that in the event that he won the elections, he would bet on those decisions that were in the line of promoting the city and growing the economy of Barcelona, ​​to generate jobs. In this regard, he has supported the trade sector in “the introduction of IDBs in those commercial areas where necessary, however, I do not agree in their financing with taxes, there is a need for private investment.”

In matters of security and illegal trade, the proposal for a solution by Josep Bou has been very clear: “there is a political will on the part of the Consistory; He would mount an extra unit of the well-prepared urban guard, with the ability to act and evacuate the mantos. “According to Bou, if we project a serious city image, it would end up with the call’s effect and the problem would be erradicated.

Regarding mobility, the candidate of the PP, like Manel Valls, made it clear that the tramway on Diagonal is not a priority, although it does consider it necessary to speed up mobility. The proposed solution is a highly articulated vehicle: “The connection must be 10”. Bou has emphasized that in the past, the trams had caused many accidents in Barcelona, ​​that there is an excess of cycle lanes that do not make sense and that it should be removed, to give priority to the private vehicle. Bou has been forceful in the need to apply a fee as an instrument to regulate the increase in city journeys derived from the rise of online commerce.

Finally, regarding the problem of taxi drivers, Josep Bou has argued that “the future must be open to new technologies, it can not be that the MWC arrives and that we do not have Uber and Cabify in Barcelona: they must be able to coexist all the transport systems. “Likewise, despite defending the right to express itself, it considers that taxi drivers can not collapse the city, the public road is of everyone and must be respected.

About the Breakfasts with the Commerce of Barcelona

The two most representative entities of the commerce of Barcelona, ​​Barcelona Comerç and Barcelona Oberta, have launched the organization of the ‘Ciclos’ Breakfast with the Commerce of Barcelona to know the proposals committed in the first person of the candidates for the mayor of the city, around the policies related to the commerce of the city and related subjects. Specifically, the issues under discussion will be: the implementation of IDB’s -Business Improvement Districts-, mobility, tourist-commercial promotion and security and illegal trade.

It is the first time that Barcelona’s commerce – axes of proximity and tourist axes together – is committed to a format like this to ensure that their positions and negotia are collected directly by the candidates looking for real and feasible commitments that allow them to establish bridges, reinforce connections and generate consensus towards a common goal: to preserve and promote Barcelona’s trade as one of the main economic drivers of the city.

  • Ernest Maragall at Breakfast for debate with trade | Barcelona Oberta

Ernest Maragall at Breakfast for debate with trade

sevenapp | 5 February 2019

Barcelona Comerç and Barcelona Oberta have invited today to preside over their third Breakfast debate with the trade of Barcelona to Mr. Ernest Maragall, mayoress of the Esquerra Republicana de
Catalunya (ERC). The candidate has talked with the merchants giving answers
Neutral and conciliatory, with vision and global projection of the city.
In his introductory speech he has proclaimed to the retailers his interest to avoid
“Barcelona is a city franchise: these commercial formats do not
They can expel, nor replace, nor condition the commerce of closeness that is
which really defines the city. “According to Maragall,” Barcelona needs it
complicity and political initiative “to take forward projects such as Apeus,” one
instrument – he said – indisputable and quite urgent to develop. ”
With regard to mobility, the party’s representative has defended any decision that
It favors the environment and sustainability, and has been a part of cycling
Agile vehicle, that occupies little space, comfortable, non-polluting, in line with the evolution
Towards a more sustainable city. “The center of Barcelona is very well
statement “according to the candidate, and does not see it necessary to favor the private vehicle for
to recover more Barcelonians. With regard to the debate about the tram in Barcelona,
Maragall turned out to be lazy, and expressed the will to analyze well
the efficiency, the real need, the functionality, the investment, … and it has not rated it as a
immediate action. With respect to tax problems, Maragall has disapproved
the agreement reached by Conseller Calvet with the sector, and said they have
Uncompleted responsibilities by the Metropolitan Authority of Barcelona (ATMB),
chaired by Colau, as well as by the government, who should have acted all these years in the line of modernizing the taxi sector to not let it become a
oligopoly, which has generated unfavorable working conditions and a second market for
resale of licenses. “The management or inaction of this public service is over
creating the worst possible scenario. “The solution, according to the candidate, goes through
changes in regulation and control of taxis and VTCs, to guarantee user rights
and drivers.
In the matter of tourist promotion of the city, Maragall has indicated that it is necessary
Reconsider the tourism: “there is no quantity, but quality.” The mayor may want to manage
with interest from the city, and affirmed that “the pure quantitative promotion of the city
tourism in Barcelona is meaningless “; That is why it proposes focusing the promotion
of the city among specific groups and promote Barcelona as a tourist destination
cultural, sporting, technological and scientific, among others. The mayor is convinced that
to address the tourist phenomenon in the city “there is no need to adopt a prohibitive attitude,
but to manage the quality of tourism we want in the city. It is also not logical
Work to attract visitors with more purchasing power when the benefits do not
they reach the citizenship “. Maragall believes that currently the tourist tax is not
Reverting with enough improvements for the people of Barcelona, ​​and for that reason, it is committed to an increase
of this tax and a new distribution that solves this situation.
With respect to security and illegal trade, Ernest Maragall has been forceful in the
To say “who guarantees the solution to the problem of the top blanket lies” because it is
a problem of great social, structural and global complexity. Need authority
democratic to guarantee order in public space but there is no single solution:
“We have to work on social integration and we must generate new habits of civility
among the citizens. ”
Finally, Ernest Maragall said that the motto of his campaign is “Education and
culture “and emphasized the will of his government to make young people educate
the elderly, and encouraging society to come out of victimism and be proactive and
protagonists

About the Breakfasts with the Commerce of Barcelona
The two most representative entities of the trade of Barcelona, ​​Barcelona Comerç i
Barcelona Oberta, have launched the organization of the Breakfast and Commerce cycle
of Barcelona to know the proposals committed in the first person of the
Candidates to the city hall, around the policies related to the trade of the
city ​​and related subjects. Specifically, the issues under discussion will be: the implementation of the IDB’s –
Business Improvement Districts-, mobility, tourist-commercial promotion and security i
illegal trade

This is the first time that Barcelona’s commerce – axes of proximity and tourist axes
bets-bets for a format like this to make sure your positions and
Neguits are collected directly by the candidates looking for real and feasible commitments
that allow to establish bridges, reinforce connections and generate consensus towards a goal
common: preserving and boosting Barcelona’s trade as one of the main engines
economic of the city.

  • The Retail Trade Program subsidizes 14 projects from the commercial areas of Barcelona Oberta | Barcelona Oberta

The Retail Trade Program subsidizes 14 projects from the commercial areas of Barcelona Oberta

sevenapp | 22 November 2018

The Cambra de Comerç de Barcelona, ​​through the Retail Trade Program, has allocated more than 150,000 euros to 14 commercial spaces of Barcelona Oberta, to promote promotion, innovation, dynamization, strategy and digitization projects.

Barcelona, ​​on November 22nd, 2018. – The Retail Trade Program 2018 of the Cambra de Comerç de Barcelona – financed by the Secretary of State for Commerce of the Ministry of Industry, Trade and Tourism, and the European Regional Development Fund ( ERDF) of the European Union -, aims to contribute to the professionalisation and innovation of the sector. Of a joint work with Barcelona Oberta, 14 commercial axes have access to this line of aid that has allowed them to launch projects of national and international promotion, implementation of new technologies, analysis and big data, digitalization, management tools and dynamization

Thus, for example, the Association of Neighbors and Traders of the Plaça Reial has carried out the campaign “Realize yourself”, to spread through audiovisual capsules the authenticity of their establishments to residents and to international tourism. La Rambla Catalunya and Pelai and Rodalies have launched systems for studying and analyzing the flow of visitors to their commercial axes; Born has advanced in the professionalization of the neighborhood, working on the creation of a IDB / APEU and in the definition of a marketing and communication plan. Via Laietana, for its part, has implemented communication materials aimed at both the local client and the international client; from Diagonal, they have created an APP to loyalty to local consumers and visitors; Gaudí Shopping has launched a Wi-Fi system in its area, and other commercial areas have been able to implement digitization projects, such as the Association of Neighbors and Traders of La Rambla, which has created a portal for commercial offers by its members , or Gaixample, an association that has promoted the promotion of the digital presence of associated commerce, among others.

In total, the Cambra de Comerç de Barcelona through the Trade Program has contributed a direct financing to these 14 axes worth 152,950 euros. The President of Barcelona Oberta, Gabriel Jené, thanked the Cambra de Comerç de Barcelona for their support that in the current context “it is a key to preserving and promoting the local commerce of the city, to promote it and provide it with tools of digitization that help us improve competitiveness “.

More about Barcelona Oberta

Barcelona Oberta is the union of 19 commercial tourism axes that share a vision of the economic and social role of the retail neighborhood, and represent shopping tourism. They are part of Barcelona Oberta:

Associació d’Amics, Veïns i Comerciants de la Rambla i Plaça Catalunya

Associació de Comerciants Fem Raval! 

Associació de Comerciants del Port – Barnaport 

Federació Associacions Barnacentre

Associació Pelai Centre i Rodalies 

Associació Amics de la Rambla

Associació Amics del Passeig de Gràcia

Fundació el Molino (FEM)

Associació comerciants i empresaris Gaixample

Associació de Comerciants del Born Comerç

Associació de Comerciants Via Laietana

Agrupació de comerciants i industrials de la Barceloneta

Associació de Comerciants Gaudí Shopping

Associació d’Amics i Comerciants de la Plaça Reial

Associació de Comerciants l’Illa Diagonal

Eix Comercial Les Glòries

Associació Diagonal Barcelona

Associació Front Marítim – Barceloneta 

Eix Comercial Sagrada Família

Captura de pantalla 2018-11-22 a las 10.20.10

 

  • IV SUMMIT BARCELONA OBERTA | Barcelona Oberta

IV SUMMIT BARCELONA OBERTA

sevenapp | 14 November 2018

PROGRAMA

08:45h
Arribada i acreditacions
09:15h
Benvinguda, a càrrec del Sr. Gabriel Jené, President de Barcelona Oberta.
09:20h

Parlaments Inaugurals
Sra. Muntsa Vilalta, Directora General de Comerç de la Generalitat de Catalunya i Directora del Consorci de Comerç, Artesania i Moda de Catalunya (CCAM).

Sr. Agustí Colom, Regidor de Turisme, Comerç i Mercats de l’Ajuntament de Barcelona.

09:40h
Presentació del IV Summit, a càrrec de la Sra. Eva Arderius, periodista i directora del programa Bàsics de Betevé.
09:45h

Taula d’Oportunitats per a Barcelona
Sra. Marian Muro, Directora General de Grup Julià.
Sr. Fermín Villar, President d’Amics de La Rambla i Portaveu de la Plataforma d’Afectats pel Top Manta.
Sr. Juan Carlos Iglesias, Director de Grup Iglesias.
Sr. Pau Guardans, President de Barcelona Global i President de Único Hotels 
Sr. Juan Juliá, President Axel Hotels i Chairman Board of Directors IGLTA
Sr. Enric Truñó, Exregidor de l’Ajuntament de Barcelona, Comissionat de la Candidatura Barcelona-Pirineu 2022.
Sr. Jose Maria Trenor, Conseller Delegat de Praktik Hotels.

Moderat pel Sr. Enric Sierra, subdirector de www.lavanguardia.com i adjunt a director de La Vanguardia.

11:10h

Debat. El model de Barcelona
Sr. Xavier Bru de Sala, Escriptor i periodista. Director general de Promoció Cultural de la Generalitat de Catalunya (1988-1991) i Comissari de l’Exposició Barcelona-Madrid 1898-1998, Sintonies i Distàncies (1997-98). 
Sr. Miquel Molina, Director Adjunt de La Vanguardia, novel·lista i autor d'”Alerta Barcelona” (Ed. Llibres de Vanguardia)

Moderador: Enric Sierra

12:00h

Propostes des de la Fila 0
Sr. Alberto Fernández Díaz, President Grup Municipal PP de Catalunya a Barcelona.
Sr. Jaume Collboni, President Grup Municipal Socialista a Barcelona.
Sr. Alfred Bosch, President Grup Municipal d’ERC a Barcelona.
Sra. Carina Mejías, Presidenta Grup Municipal de Ciutadans a Barcelona.
Excm. Sr. Xavier Trias, President Grup Municipal Demòcrata a Barcelona.

12:15h
Manifest Barcelona Oberta. La Barcelona que volem.
12:30h

Cloenda
M. Hble. Sra. Àngels Chacón, Consellera d’Empresa i Coneixement de la Generalitat de Catalunya.
Excma. Sra. Ada Colau, Alcaldessa de Barcelona.

  • Training session: Shopping tourism – how to manage the opportunity in an area | Barcelona Oberta

Training session: Shopping tourism – how to manage the opportunity in an area

sevenapp | 16 October 2018

The sessions of Barcelona Oberta are directed to the managers of the Commercial Axis

of our association.

The training sessions want to be inspiring and / or new catalysts

Actions and try to provide updated information and practical content in both retail

as well as the dynamism of the territory and its establishments.

Training session: Shopping tourism – how to manage the opportunity in an area

tourist Positioning of the territory and its offer

Monday 12 November

9:30 a.m. to 10:30 p.m. (arrival 9.15 p.m.)

Borja Castresana – Founder and CEO of BuyAway

www.buyaway.es

BuyAway is the first exclusive shopping tourism agency

To maximize the potential of tourist sales. Experts in tourism, marketing and

retail The purpose of BuyAway is to attract traffic to stores, impact them

Sales of commerce and preparing brands and commerce to position itself in it

tourist sector The founding team of BuyAway combines more than 20 years

Experience managing marketing, retail and tourist management.

Reserve your place at projects@barcelonaoberta.cat

Place: Chamber of Commerce of Barcelona

Av. Diagona, 452 08006 Barcelona

Captura de pantalla 2018-10-16 a las 16.18.56

  • Training session: Strategic aspects of the leadership and leadership of association of commercial establishments | Barcelona Oberta

Training session: Strategic aspects of the leadership and leadership of association of commercial establishments

sevenapp | 16 October 2018

The sessions of Barcelona Oberta are directed to the managers of the Commercial Axis

of our association.

The training sessions want to be inspiring and / or new catalysts

Actions and try to provide updated information and practical content in both retail

as well as the dynamism of the territory and its establishments.

Formative session:

Strategic aspects of the management and leadership of association of establishments

commercial

Monday October 29

9:30 a.m. to 1:30 p.m. (arrival at 9:15 p.m.)

– Núria Beltran – Director of ESCODI (Higher School of Commerce and Distribution

of Barcelona)

What is the role of an Association and the key factors for its success?

• Understanding the environment

• Understand what happens within the Association

• Personal relationships, leadership and management

• To clearly establish the mission and objectives of the Association

How to enhance the role of an Association: external relations

• Relations with the media

• Relations with the Administration and with other entities

The common features of successful projects

Part 2

What makes a store or a commercial axis good?

– Núria Beltran – Executive Director of ESCODI (Higher School of Commerce and

Distribution of Barcelona)

• Changes in the business environment: opportunities, challenges and false topics

• Attraction factors: changes in lifestyles and in the customer environment

• What makes a store good (and a commercial axis)

• Some reflections on e-commerce and omnocality

Reserve your place at mailprojectes@barcelonaoberta.cat

Place: Chamber of Commerce of Barcelona

Av. Diagona, 452 08006 Barcelona

Captura de pantalla 2018-10-16 a las 16.18.56

  • Sessió formativa “Dinamització i posicionament” | Barcelona Oberta

Sessió formativa “Dinamització i posicionament”

sevenapp | 16 October 2018

Les sessions de Barcelona Oberta les dirigim als gerents dels Eixos Comercials

de la nostra associació.

Les sessions formatives volen ser inspiradores i/o catalitzadors de noves

accions i miren d’aportar informació actualitzada i contingut pràctic tant en retail

com en dinamització del territori i els seus establiments.

SESSIÓ FORMATIVA DINAMITZACIÓ I POSICIONAMENT

Dilluns 22 d’Octubre

9.15 a 11h (arribada 9h)

Models per la dinamització i el posicionament del territori

–Afra Quintanas – Consultora revitalització urbana i innovació

www.afraquintanas.com/

•Competències d’un BID (Business Improvement District) i d’un

TIDTourism Improvement Districts)

•Serveis, impacte i àrees d’actuació

•Anàlisi d’estudis de cas internacionals

Workshop en comunicació: com donar a conèixer la meva associació i

construir relacions fidels amb els meus associats

– Elvira Garcia – Agencia Setting

www.agenciasetting.com/

•Comunicació interna: als meus associats i partners

•Comunicació externa: des del públic objectiu fins als mitjans

•Estudis de cas i taller obert

Reserva la teva plaça al mailprojectes@barcelonaoberta.cat

Lloc: Cambra de Comerç de Barcelona

Avinguda Diagona, 452 08006 Barcelona

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  • Presentation study: Analysis of Barcelona’s trade, physical and online | Barcelona Oberta

Presentation study: Analysis of Barcelona’s trade, physical and online

sevenapp | 16 October 2018

On October 23rd at the Palau Robert we will analyze the state of commerce in Barcelona, both online and physical.

“Is there a real risk of closing business and loss of employment in Barcelona?”

Program:

10: 00h Welcome and presentation, Mr. Gabriel Jené, President of Barcelona Open.

10: 10h Introduction to the study: Mr., Agustí Colom, Councilor for Employment, Business and Tourism of the Barcelona City Council.

10: 20h Presentation of the study, by Roger Gaspa, managing partner of RBD Consulting Group

10: 40h Recommendations by Barcelona Oberta, Mr. Gabriel Jené.

10: 50h Closing Sra. Muntsa Vilalta, General Director of Commerce and Director of CCAM of the Generalitat de Catalunya.

11:00 a.m. Torn open to journalists.

11: 15h Closing and glass of cava.

Inscripcions
  • Jornada “Actitud dels empresaris del retail davant la transformació digital” | Barcelona Oberta

Jornada “Actitud dels empresaris del retail davant la transformació digital”

sevenapp | 27 September 2018

Actitud dels empresaris del retail davant la transformació digital

Divendres, 5 d’octubre de 2018· 9.00 h

Programa

9.00 h – Inscripció – Cafè

9.30 h – Obertura
Muntsa Vilalta, directora general de Comerç de la Generalitat de Catalunya
Bernat Morales, director de Relacions Externes de Mercadona Catalunya
Francisco Longo, director general adjunt d’ESADE

10.00 h – Presentació de l’estudi “Actituds del retail davant del canvi digital”
Josep Francesc Valls, catedràtic de Màrqueting d’ESADE-URL

10.45 h – Col·loqui

11.00 h – “On i com innovar als serveis”
Moderador: Jaume Angerri, soci-director d’Angerri Consultors
Ricardo Ruiz, director general de Shoppiday i inversor start-ups

11.40 h – “Tot online?Tot presencial?”
César Velencoso, director de Consumer Insights de Kantar Worldpanel

12.20 h – “Estris per al canvi”
Moderador: Oriol Alcoba, director general d’ESADECREAPOLIS
María Segarra, sòcia-directora de Intueri
Roger Gaspa, soci-director de RBD Consulting Group
Gabriel Izard, professor de Màrketing i Distribució de la UAB
Joaquim Deulofeu, soci-director de Calidad de Servicios Empresariales

13.00 h – Col·loqui

13.15 h – Clausura

Muntsa Vilalta, directora general de Comerç de la Generalitat de Catalunya
Bernat Morales, director de Relacions Externes de Mercadona Catalunya, Josep Francesc Valls, catedràtic de Màrqueting ESADE-URL

Inscrpcions aquí.

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  • Talk “The challenges of trade and the impact of digital transformation” | Barcelona Oberta

Talk “The challenges of trade and the impact of digital transformation”

sevenapp | 14 March 2018

Within the framework of Trade Week 2018, ISDI and BARCELONA OBERTA organize the talk:

“The challenges of trade and the impact of digital transformation”.

We will discuss the digitization challenges that local commerce has, and what impact will the new digital tools have. Through examples and experiences, we will address how digital transformation can be an ally for the retail sector, and how to deal with it.

Reserve your place

 

  • Roundtable: Past, present and future of territorial associations | Barcelona Oberta

Roundtable: Past, present and future of territorial associations

sevenapp | 11 March 2018

The day # trade that is incredible on Thursday, March 22 will revolve around Trade, territory and urban life:
– Trade and cities with Dr. Lluís Frago (ESCODI)

– Update of the Census of commercial establishments and presentation of the Online Querying Service with Manel Amado (Chamber of Commerce of Sabadell) and Joan Morera (General Directorate of Commerce)

– Reinvent or die. The challenge of shops in the small towns with Carmen Peix and Mercè Pinto (Hidra Consultant)

– Presentation of the results of the study Urban Centers and Commerce of Catalan Mid Cities with Àngel Cebollada and Anna Vera (Department of Geography of the UAB)

– Presentation of associations with experiences: Beyond day to day with Marta Sendra, head of the Unit of Subsidies and Territorial Promotion of the CCAM

– Roundtable: Past, present and future of territorial associations with the participation of:
– Mr. Carles Gironès (PIMEC Commerce)
– Mr. Emiliano Maroto (Catalonia Commerce)
– Mr. Jordi Martí (Council of Trade, Services and Tourism Guilds)
– Mrs. Núria Paricio (Barcelona Open)
– Mr. Alfons Barti (Barcelona Commerce)
– Mrs. Judith Benet (Citizen Trade Foundation)

Moderator: Mr. Miquel Rodríguez, Manager of the CCAM

Free subscriptions: https://setmanadelcomerc.cat/

  • III SUMMIT BARCELONA OBERTA | Barcelona Oberta

III SUMMIT BARCELONA OBERTA

sevenapp | 6 November 2017

 

PROGRAM

08: 45h – Arrival and accreditations.

09: 15h – Welcome Mr. Gabriel Jené
President Barcelona Oberta

Inaugural Parlaments:
Mr. Jaume Collboni
Second Deputy Mayor of the City Council of Barcelona

Mrs. Muntsa Vilalta and Cambra
General Director of Commerce and the Consortium of Commerce, Crafts and Fashion of Catalonia (CCAM)

09: 30h – Productive economy resulting from public-private management
Dr. Oriol Amat, Professor of Financial Economics and Accounting at the UPF.

10: 00h Round table – The success of Barcelona

Mr. Pere Duran
Former managing director of Turisme de Barcelona

Mr. Mateu Hernández
General Director of Barcelona Global

Mr. Constantí Serrallonga
General Director of Fira de Barcelona

Mr. Álvaro Riba
Marketing Manager Liverpool BID Company

Mrs. Sara Berbel
General Director of Barcelona Activa

Mr. Màrius Carol – Moderator
Director of La Vanguardia

11: 00h – Public-private management. Vision of two former Mayors

Excm. Mr. Xavier Trias, President of the Municipal Democratic Group of Barcelona City Council

Excm. Mr. Jordi Hereu, President and Partner of IdenCity.

Mr. Màrius Carol – Moderator. Director of La Vanguardia

11: 20h – Debate among attendees.

11: 40h – Closure of the 3rd Summit, by Mr. Gabriel Jené
President of Barcelona Oberta.

11: 55h – Closure by the Hon. Mrs. Ada Colau
Mayor of Barcelona

sign up

 

  • Barcelona Oberta already has 16 commercial tourist axes | Barcelona Oberta

Barcelona Oberta already has 16 commercial tourist axes

Barcelona Oberta | 28 September 2017

The union of commercial shopping centers has incorporated five new partners this year: Plaça Reial, Fem Raval, L’Illa, Diagonal Barcelona and Glòries.

Barcelona, ​​September 28, 2017.- The entity Barcelona Oberta was born in 2014 to collaborate to promote the city internationally and position Barcelona as a world-class shopping city, looking for the balance between the axes Tourist commercials and the axes of proximity of urban plots throughout the city.

In just three years, Barcelona Oberta has managed to have good representation before the administrations, publicly speaking and openly to the interests of its associates in the different issues related to commerce and local tourism, defending the needs of people and the company, promoting employment and exploring new forms of public-private management in the territory. Sample of this is the pilot IDB pilot that the entity has driven to the Born of Barcelona.

The entity wants to guarantee the quality and professionalization of the commercial and tourist sector, which is why its challenge is to achieve the public-private management of shopping tourism in the city of Barcelona, ​​looking for cohesion between the different trade organizations and in harmony with Neighborhoods, neighbors and cultural heritage of the city.

The 16 commercial and tourist axes joining Barcelona Oberta add up to around 50,000 workers, 160km of commercial and tourist continuous façade, more than 7,000 commercial establishments in total and an aggregate turnover of 34,500 million euros. The commercial areas of Barcelona Oberta have an index of exploitation of the commercial fabric (IATC) of 90%.

About Barcelona Open

Barcelona Oberta is the union of the commercial axes that share a vision of the economic and social role of the commerce of proximity of the city center and represents shopping tourism. It is composed by:

  • Programa II Summit Barcelona | Barcelona Oberta

Programa II Summit Barcelona

Barcelona Oberta | 15 November 2016
Programa:
9:00h Acreditacions
9:15h Benvinguda i Inauguració
Sra. Muntsa Vilalta
Directora General de Comerç de la Generalitat de Catalunya
9:30h La Barcelona del Futur: Oportunitats i riscos
Conferència del Sr. Gonzalo Bernardos Domínguez
Professor d’economia de la Universitat de Barcelona, analista i consultor.
10:20h La veu dels empresaris – Taula rodona
 

Sr. Eduardo Ceballos
Country Head Spain at Neinver

Sra. Anna Gener
Sòcia d’Aguirre Newman i Directora General d’Aguirre Newman Barcelona

Sr. Artemi Nolla
Fundador i President d’AN Grup

Sr. Pau Guardans
Vicepresident de Barcelona Global. Chairman&CEO Unico Hotels

Sr. Marc Bonavia
CoFundador de SitMobile. Expresident d’AIJEC

Sra. Eva Martin
CEO i Co-fundadora de Tiendeo

Conductor i moderador: Sr. Enric Sierra. Adjunt al director de La Vanguardia

11:30h La veu dels empresaris: Preguntes i intervencions des de la Fila 0
 

Sra. Maria Abellanet
Directora General i Consellera delegada del Grup CETT

Sr. Enrique Alcántara
President de APARTUR

Sr. Albert Arias
Director del Pla Estratègic de Turisme. Ajuntament de Barcelona

Sr. Joan Carles Calbet
President de Comertia

Sr. Carles Carreras
Catedràtic d’Universitat. Departament de Geografia Humana (UB)

Sr. Manel Casals
Director General del Gremi Hotels de Barcelona

Sr. Pere Chias
President del Gremi Restauració de Barcelona

Sr. Jordi Díez
Director General de Negoci de Saba

Sr. Miquel Donnay
President del Consell de Gremis

Sra. Marga Farga
Farga

Sr. David Garrofer
Secretari General de CECOT

Sr. Mateu Hernández
Director General de Barcelona Global

Sr. Oscar Lopez
Secretari General de la Federació de Comerç i Hostaleria de UGT

Sr. Emiliano Maroto
Secretari General d’Agrupament de Botiguers i Comerciants de Catalunya
Sra. Raul Monroy
Director delegació Barcelona de S.C.C.E

Sr. Martí Sarrate
President d’ACAVE

Sra. Maria Segarra
Directora Intueri

Sr. Jose Maria Trenor
Conseller delegat de Praktik Hotels

Sr. Salva Vendrell
President de Fundació Barcelona Comerç

12:00h Debat
12:20h Conclusions II SUMMIT de Barcelona Oberta
Sr. Gabriel Jené
President de Barcelona Oberta
12:30h Tancament
Sra. Montserrat Ballarín
Regidora de Comerç i Mercats, Ajuntament de Barcelona
INSCRIU-TE
  • Barcelona està vivint dels rèdits del passat o té projecte de futur?
  • Turisme de compres. Atractivitat comercial Immobiliària, Hoteleria, Allotjaments turístics i restauració innovadora i de qualitat, Oportunitats pels joves emprenedors, Smart City,
    E-Commerce.
  • Estem deixant passar les oportunitats?
  • Apostem per la gestió públic-privada?
  • La construcció de la Barcelona del futur: Propostes del sector empresarial de la ciutat.
  • Detectar les oportunitats d’una ciutat com Barcelona.
  • Redefinir el Model Barcelona i fer propostes de futur a partir de la veu dels empresaris.
  • Alertar sobre el perill de la desacceleració econòmica.
  • Fer pedagogia de les bondats de l’activitat econòmica i de la labor social positiva dels empresaris en la generació de riquesa, sense la qual és impossible sustentar l’estat de benestar.
 

 

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  • II SUMMIT BARCELONA OBERTA – LA BARCELONA DEL FUTUR: UNA ALTRA MIRADA | Barcelona Oberta

II SUMMIT BARCELONA OBERTA – LA BARCELONA DEL FUTUR: UNA ALTRA MIRADA

Barcelona Oberta | 7 November 2016

Tuesday 29 November come to the II Summit Barcelona Oberta – Barcelona of the future: Another look.

From 9 a.m. to 12:30 p.m. in El Molino.

We must all design this Barcelona of the Future. It is important that entrepreneurs, neighbors and other organizations support each other and try to make pedagogy of the benefits of economic activity and positive social work of entrepreneurs in the generation of wealth, without which it is impossible to sustain the state of wellness.

We all make Barcelona.

Reserve your place in the mail secretaria@barcelonaoberta.cat