V Summit Barcelona ON

We would like to thank you for sharing with us the celebration of this V Barcelona Oberta Summit. This year we wanted to deepen and vindicate the potentials and strengths of our city, in order to contribute our grain of sand in the construction of the tourist city positioning that we want and that fit our society.

Under the title “BARCELONA ON” and in the hands of Deloitte Digital, we attended a fantastic practical and realistic presentation about “The client at the center of the future of tourism and trade in Barcelona.”

With the splendid driving of Enric Sierra, we had a Potentials Table, made up of eight experts in different areas of economic activity (Congresses, Health, Sports, Culture, Restoration, Shopping, Mobility and Technology), that we are going Give your views on how to enhance the capital of Barcelona in the world, with a constructive approach and key to improving the deficits we have as a city.

A dialogue was then held between the Deputy Director of La Vanguardia, Enric Sierra and the First Deputy Mayor, Jaume Collboni, to learn about Commerce and Tourism Commitments by the Barcelona City Council.

And finally, the closing ended with a joint request for Business Leadership by the presidents of Foment, Pimec and Barcelona Oberta, with the official closure of the General Director of Commerce of the Generalitat, Muntsa Vilalta.

We hope that this approach has enthused you as much as our organization. We will continue working on this line to make Barcelona a prosperous city for everyone.

We put at your disposal in this mail, and in this order, a photographic gallery of the event, the program of the V Summit, the press release and finally, the video that preceded the Potentials Table, which reminds us of the two faces of Barcelona.

Thanks to everyone for your support and collaboration,

Gabriel Jené
President of Barcelona Oberta

Ada Colau at the Esmorzars amb el Comerç

Colau will launch the program “dynamic neighborhoods” to bring life to the empty commercial premises of the city

The Mayor amounts to € 30M in the amount necessary to buy and rehabilitate 150 empty commercial premises and create a stock exchange of available spaces, from which private premises may be disused.

As for the city’s tourism promotion, Colau has declined to use headlines on the celebration of major events and has argued that Barcelona has a model and project: to be an innovative, sustainable city and the best place to live and work.
Barcelona, ​​on March 25, 2019. – Ada Colau said this morning at the fifth Breakfast with the trade of Barcelona, ​​organized by Barcelona Comerç and Barcelona Oberta with the collaboration of La Vanguardia, that trade has a major economic role in The city, in addition, fulfills a clear function of social cohesion. In this sense, it has announced the program “dynamic neighborhoods”, a proposal to boost the vacancies in Barcelona. This new plan provides for the purchase and rehabilitation of up to 150 premises in different parts of the city, to be used for commercial activity under the official rental protection regime. His will is to create a stock exchange of available premises, especially in the neighborhoods where the presence of commerce is smaller.

In relation to the opening of new businesses, the mayor of Barcelona in common has recognized “too slow of the Administration in the procedures of licenses of activities and has announced reinforcements in this field and simplification of procedures. Colau, has also been shown to be in favor of the introduction of the IDBs, which he understands as “a tool to enhance and improve the services offered by the commercial axes.” Colau has rejected, however, that IDBs focus on areas such as cleaning or Security, tasks that directly compete with the Administration and which would involve parallel management. “All commercial axes must enjoy basic cleaning and security services, regardless of economic capacity.”

In relation to mobility, Ada Colau assured that in Barcelona, ​​like other cities, “we are faced with a paradigm shift and this causes debates, neglects and controversies. The big bottom line in our case is that there are more than 100,000 vehicles in Barcelona. It is a question of health and mobility. ” Colau would not rule out an entry toll in the city, a measure, he said, that they are already studying. On the contrary, he said, “a tribute that burdens the home delivery derived from e-commerce is not a solution. This type of distribution is a matter of pollution and also of occupation of public thoroughfare. It is necessary to enhance collection points and agree synergies between e-commerce operators and the city’s trade “. The Mayor has invited merchants and representatives of the commercial axes to a meeting with Amazon to find ways of collaboration. Regarding the supercases, the mayor has defined them as “a great success” and said they will continue to implement new ones. In the same way, Colau is committed to continuing to increase kilometers of bike lanes in the city, while reaffirming the feasibility of connecting the tram to the Diagonal. “The first section would go from Glòries to Verdaguer and would also lead to a redevelopment of the whole area.” Also, in matters of mobility, the Mayor has demanded the urgent fulfillment of the commitments related to investments in suburban infrastructures: “the City Council of Barcelona, ​​as well as others, for many years we are alone in structural matters and this we all pay “.

Related to the city’s tourism promotion, Colau defended a Barcelona as “an open city that loves to be visited and where tourists are welcome. However, tourism must be integrated into the city and can not be imposed on other activities. ” Likewise, he has shown himself in favor of an important transformation of “Turisme de Barcelona”, to face the new challenges that the city has today, “we need to reform the statutes, integrate more actors and create new strategies that promote sustainable tourism to contribute to the prestige of the city. ” In this context, Colau rejects any propaganda announcement of a great event for Barcelona, ​​as he said, “the city already has its own project and it is not necessary to resort to past formulas. I do not rule out that in the future Barcelona will be able to repeat some Olympic Games, we already have the infrastructures, but we do not have to force any project. ” Barcelona has insisted, “it is a pleasant city to live and this is its great strength to attract investment, tourism, talent. Barcelona wants to be a sustainable, friendly, livable and competitive city and that is why we need social cohesion to face all of the challenges ahead. ”

José Bou in the Breakfasts with the Commerce of Barcelona

Bou has shown himself in favor of applying a fee to record and regulate the logistics generated by online commerce in the city.

The candidate announced that he would withdraw the bike lanes in Barcelona and give priority to the private vehicle.

According to the candidate of the PP in the mayor, Josep Bou i Vila, “Barcelona has an anarchist image and must be a great showcase of business and commercial”. The mayor has argued that in the event that he won the elections, he would bet on those decisions that were in the line of promoting the city and growing the economy of Barcelona, ​​to generate jobs. In this regard, he has supported the trade sector in “the introduction of IDBs in those commercial areas where necessary, however, I do not agree in their financing with taxes, there is a need for private investment.”

In matters of security and illegal trade, the proposal for a solution by Josep Bou has been very clear: “there is a political will on the part of the Consistory; He would mount an extra unit of the well-prepared urban guard, with the ability to act and evacuate the mantos. “According to Bou, if we project a serious city image, it would end up with the call’s effect and the problem would be erradicated.

Regarding mobility, the candidate of the PP, like Manel Valls, made it clear that the tramway on Diagonal is not a priority, although it does consider it necessary to speed up mobility. The proposed solution is a highly articulated vehicle: “The connection must be 10”. Bou has emphasized that in the past, the trams had caused many accidents in Barcelona, ​​that there is an excess of cycle lanes that do not make sense and that it should be removed, to give priority to the private vehicle. Bou has been forceful in the need to apply a fee as an instrument to regulate the increase in city journeys derived from the rise of online commerce.

Finally, regarding the problem of taxi drivers, Josep Bou has argued that “the future must be open to new technologies, it can not be that the MWC arrives and that we do not have Uber and Cabify in Barcelona: they must be able to coexist all the transport systems. “Likewise, despite defending the right to express itself, it considers that taxi drivers can not collapse the city, the public road is of everyone and must be respected.

About the Breakfasts with the Commerce of Barcelona

The two most representative entities of the commerce of Barcelona, ​​Barcelona Comerç and Barcelona Oberta, have launched the organization of the ‘Ciclos’ Breakfast with the Commerce of Barcelona to know the proposals committed in the first person of the candidates for the mayor of the city, around the policies related to the commerce of the city and related subjects. Specifically, the issues under discussion will be: the implementation of IDB’s -Business Improvement Districts-, mobility, tourist-commercial promotion and security and illegal trade.

It is the first time that Barcelona’s commerce – axes of proximity and tourist axes together – is committed to a format like this to ensure that their positions and negotia are collected directly by the candidates looking for real and feasible commitments that allow them to establish bridges, reinforce connections and generate consensus towards a common goal: to preserve and promote Barcelona’s trade as one of the main economic drivers of the city.

Ernest Maragall at Breakfast for debate with trade

Barcelona Comerç and Barcelona Oberta have invited today to preside over their third Breakfast debate with the trade of Barcelona to Mr. Ernest Maragall, mayoress of the Esquerra Republicana de
Catalunya (ERC). The candidate has talked with the merchants giving answers
Neutral and conciliatory, with vision and global projection of the city.
In his introductory speech he has proclaimed to the retailers his interest to avoid
“Barcelona is a city franchise: these commercial formats do not
They can expel, nor replace, nor condition the commerce of closeness that is
which really defines the city. “According to Maragall,” Barcelona needs it
complicity and political initiative “to take forward projects such as Apeus,” one
instrument – he said – indisputable and quite urgent to develop. ”
With regard to mobility, the party’s representative has defended any decision that
It favors the environment and sustainability, and has been a part of cycling
Agile vehicle, that occupies little space, comfortable, non-polluting, in line with the evolution
Towards a more sustainable city. “The center of Barcelona is very well
statement “according to the candidate, and does not see it necessary to favor the private vehicle for
to recover more Barcelonians. With regard to the debate about the tram in Barcelona,
Maragall turned out to be lazy, and expressed the will to analyze well
the efficiency, the real need, the functionality, the investment, … and it has not rated it as a
immediate action. With respect to tax problems, Maragall has disapproved
the agreement reached by Conseller Calvet with the sector, and said they have
Uncompleted responsibilities by the Metropolitan Authority of Barcelona (ATMB),
chaired by Colau, as well as by the government, who should have acted all these years in the line of modernizing the taxi sector to not let it become a
oligopoly, which has generated unfavorable working conditions and a second market for
resale of licenses. “The management or inaction of this public service is over
creating the worst possible scenario. “The solution, according to the candidate, goes through
changes in regulation and control of taxis and VTCs, to guarantee user rights
and drivers.
In the matter of tourist promotion of the city, Maragall has indicated that it is necessary
Reconsider the tourism: “there is no quantity, but quality.” The mayor may want to manage
with interest from the city, and affirmed that “the pure quantitative promotion of the city
tourism in Barcelona is meaningless “; That is why it proposes focusing the promotion
of the city among specific groups and promote Barcelona as a tourist destination
cultural, sporting, technological and scientific, among others. The mayor is convinced that
to address the tourist phenomenon in the city “there is no need to adopt a prohibitive attitude,
but to manage the quality of tourism we want in the city. It is also not logical
Work to attract visitors with more purchasing power when the benefits do not
they reach the citizenship “. Maragall believes that currently the tourist tax is not
Reverting with enough improvements for the people of Barcelona, ​​and for that reason, it is committed to an increase
of this tax and a new distribution that solves this situation.
With respect to security and illegal trade, Ernest Maragall has been forceful in the
To say “who guarantees the solution to the problem of the top blanket lies” because it is
a problem of great social, structural and global complexity. Need authority
democratic to guarantee order in public space but there is no single solution:
“We have to work on social integration and we must generate new habits of civility
among the citizens. ”
Finally, Ernest Maragall said that the motto of his campaign is “Education and
culture “and emphasized the will of his government to make young people educate
the elderly, and encouraging society to come out of victimism and be proactive and
protagonists

About the Breakfasts with the Commerce of Barcelona
The two most representative entities of the trade of Barcelona, ​​Barcelona Comerç i
Barcelona Oberta, have launched the organization of the Breakfast and Commerce cycle
of Barcelona to know the proposals committed in the first person of the
Candidates to the city hall, around the policies related to the trade of the
city ​​and related subjects. Specifically, the issues under discussion will be: the implementation of the IDB’s –
Business Improvement Districts-, mobility, tourist-commercial promotion and security i
illegal trade

This is the first time that Barcelona’s commerce – axes of proximity and tourist axes
bets-bets for a format like this to make sure your positions and
Neguits are collected directly by the candidates looking for real and feasible commitments
that allow to establish bridges, reinforce connections and generate consensus towards a goal
common: preserving and boosting Barcelona’s trade as one of the main engines
economic of the city.

IV SUMMIT BARCELONA OBERTA

PROGRAMA 08:45h Arribada i acreditacions 09:15h Benvinguda, a càrrec del Sr. Gabriel Jené, President de Barcelona Oberta. 09:20h Parlaments Inaugurals Sra. Muntsa Vilalta, Directora General de Comerç de la Generalitat de Catalunya i Directora del Consorci de Comerç, Artesania i Moda de Catalunya (CCAM). Sr. Agustí Colom, Regidor de Turisme, Comerç i Mercats de l’Ajuntament de Barcelona. 09:40h Presentació del IV Summit, a càrrec de la Sra. Eva Arderius, periodista i directora del programa Bàsics de Betevé. 09:45h Taula d’Oportunitats per a Barcelona Sra. Marian Muro, Directora General de Grup Julià. Sr. Fermín Villar, President d’Amics de La Rambla i Portaveu de la Plataforma d’Afectats pel Top Manta. Sr. Juan Carlos Iglesias, Director de Grup Iglesias. Sr. Pau Guardans, President de Barcelona Global i President de Único Hotels  Sr. Juan Juliá, President Axel Hotels i Chairman Board of Directors IGLTA Sr. Enric Truñó, Exregidor de l’Ajuntament de Barcelona, Comissionat de la Candidatura Barcelona-Pirineu 2022. Sr. Jose Maria Trenor, Conseller Delegat de Praktik Hotels. Moderat pel Sr. Enric Sierra, subdirector de www.lavanguardia.com i adjunt a director de La Vanguardia. 11:10h Debat. El model de Barcelona Sr. Xavier Bru de Sala, Escriptor i periodista. Director general de Promoció Cultural de la Generalitat de Catalunya (1988-1991) i Comissari de l’Exposició Barcelona-Madrid 1898-1998, Sintonies i Distàncies (1997-98).  Sr. Miquel Molina, Director Adjunt de La Vanguardia, novel·lista i autor d'”Alerta Barcelona” (Ed. Llibres de Vanguardia) Moderador: Enric Sierra 12:00h Propostes des de la Fila 0 Sr. Alberto Fernández Díaz, President Grup Municipal PP de Catalunya a Barcelona. Sr. Jaume Collboni, President Grup Municipal Socialista a Barcelona. Sr. Alfred Bosch, President Grup Municipal d’ERC a Barcelona. Sra. Carina Mejías, Presidenta Grup Municipal de Ciutadans a Barcelona. Excm. Sr. Xavier Trias, President Grup Municipal Demòcrata a Barcelona. 12:15h Manifest Barcelona Oberta. La Barcelona que volem. 12:30h Cloenda M. Hble. Sra. Àngels Chacón, Consellera d’Empresa i Coneixement de la Generalitat de Catalunya. Excma. Sra. Ada Colau, Alcaldessa de Barcelona.

Training session: Shopping tourism – how to manage the opportunity in an area

The sessions of Barcelona Oberta are directed to the managers of the Commercial Axis

of our association.

The training sessions want to be inspiring and / or new catalysts

Actions and try to provide updated information and practical content in both retail

as well as the dynamism of the territory and its establishments.

Training session: Shopping tourism – how to manage the opportunity in an area

tourist Positioning of the territory and its offer

Monday 12 November

9:30 a.m. to 10:30 p.m. (arrival 9.15 p.m.)

Borja Castresana – Founder and CEO of BuyAway

www.buyaway.es

BuyAway is the first exclusive shopping tourism agency

To maximize the potential of tourist sales. Experts in tourism, marketing and

retail The purpose of BuyAway is to attract traffic to stores, impact them

Sales of commerce and preparing brands and commerce to position itself in it

tourist sector The founding team of BuyAway combines more than 20 years

Experience managing marketing, retail and tourist management.

Reserve your place at projects@barcelonaoberta.cat

Place: Chamber of Commerce of Barcelona

Av. Diagona, 452 08006 Barcelona

Training session: Strategic aspects of the leadership and leadership of association of commercial establishments

The sessions of Barcelona Oberta are directed to the managers of the Commercial Axis

of our association.

The training sessions want to be inspiring and / or new catalysts

Actions and try to provide updated information and practical content in both retail

as well as the dynamism of the territory and its establishments.

Formative session:

Strategic aspects of the management and leadership of association of establishments

commercial

Monday October 29

9:30 a.m. to 1:30 p.m. (arrival at 9:15 p.m.)

– Núria Beltran – Director of ESCODI (Higher School of Commerce and Distribution

of Barcelona)

What is the role of an Association and the key factors for its success?

• Understanding the environment

• Understand what happens within the Association

• Personal relationships, leadership and management

• To clearly establish the mission and objectives of the Association

How to enhance the role of an Association: external relations

• Relations with the media

• Relations with the Administration and with other entities

The common features of successful projects

Part 2

What makes a store or a commercial axis good?

– Núria Beltran – Executive Director of ESCODI (Higher School of Commerce and

Distribution of Barcelona)

• Changes in the business environment: opportunities, challenges and false topics

• Attraction factors: changes in lifestyles and in the customer environment

• What makes a store good (and a commercial axis)

• Some reflections on e-commerce and omnocality

Reserve your place at mailprojectes@barcelonaoberta.cat

Place: Chamber of Commerce of Barcelona

Av. Diagona, 452 08006 Barcelona

Sessió formativa “Dinamització i posicionament”

Les sessions de Barcelona Oberta les dirigim als gerents dels Eixos Comercials

de la nostra associació.

Les sessions formatives volen ser inspiradores i/o catalitzadors de noves

accions i miren d’aportar informació actualitzada i contingut pràctic tant en retail

com en dinamització del territori i els seus establiments.

SESSIÓ FORMATIVA DINAMITZACIÓ I POSICIONAMENT

Dilluns 22 d’Octubre

9.15 a 11h (arribada 9h)

Models per la dinamització i el posicionament del territori

–Afra Quintanas – Consultora revitalització urbana i innovació

www.afraquintanas.com/

•Competències d’un BID (Business Improvement District) i d’un

TIDTourism Improvement Districts)

•Serveis, impacte i àrees d’actuació

•Anàlisi d’estudis de cas internacionals

Workshop en comunicació: com donar a conèixer la meva associació i

construir relacions fidels amb els meus associats

– Elvira Garcia – Agencia Setting

www.agenciasetting.com/

•Comunicació interna: als meus associats i partners

•Comunicació externa: des del públic objectiu fins als mitjans

•Estudis de cas i taller obert

Reserva la teva plaça al mailprojectes@barcelonaoberta.cat

Lloc: Cambra de Comerç de Barcelona

Avinguda Diagona, 452 08006 Barcelona

Jornada “Actitud dels empresaris del retail davant la transformació digital”

Actitud dels empresaris del retail davant la transformació digital

Divendres, 5 d’octubre de 2018· 9.00 h

Programa

9.00 h – Inscripció – Cafè

9.30 h – Obertura
Muntsa Vilalta, directora general de Comerç de la Generalitat de Catalunya
Bernat Morales, director de Relacions Externes de Mercadona Catalunya
Francisco Longo, director general adjunt d’ESADE

10.00 h – Presentació de l’estudi “Actituds del retail davant del canvi digital”
Josep Francesc Valls, catedràtic de Màrqueting d’ESADE-URL

10.45 h – Col·loqui

11.00 h – “On i com innovar als serveis”
Moderador: Jaume Angerri, soci-director d’Angerri Consultors
Ricardo Ruiz, director general de Shoppiday i inversor start-ups

11.40 h – “Tot online?Tot presencial?”
César Velencoso, director de Consumer Insights de Kantar Worldpanel

12.20 h – “Estris per al canvi”
Moderador: Oriol Alcoba, director general d’ESADECREAPOLIS
María Segarra, sòcia-directora de Intueri
Roger Gaspa, soci-director de RBD Consulting Group
Gabriel Izard, professor de Màrketing i Distribució de la UAB
Joaquim Deulofeu, soci-director de Calidad de Servicios Empresariales

13.00 h – Col·loqui

13.15 h – Clausura

Muntsa Vilalta, directora general de Comerç de la Generalitat de Catalunya
Bernat Morales, director de Relacions Externes de Mercadona Catalunya, Josep Francesc Valls, catedràtic de Màrqueting ESADE-URL

Inscrpcions aquí.

Talk “The challenges of trade and the impact of digital transformation”

Within the framework of Trade Week 2018, ISDI and BARCELONA OBERTA organize the talk:

“The challenges of trade and the impact of digital transformation”.

We will discuss the digitization challenges that local commerce has, and what impact will the new digital tools have. Through examples and experiences, we will address how digital transformation can be an ally for the retail sector, and how to deal with it.

Reserve your place

PROGRAMA III SUMMIT BARCELONA OBERTA

III SUMMIT BARCELONA OBERTA

PROGRAM 08: 45h – Arrival and accreditations. 09: 15h – Welcome Mr. Gabriel Jené President Barcelona Oberta Inaugural Parlaments: Mr. Jaume Collboni Second Deputy Mayor of the City Council of Barcelona Mrs. Muntsa Vilalta and Cambra General Director of Commerce and the Consortium of Commerce, Crafts and Fashion of Catalonia (CCAM) 09: 30h – Productive economy resulting from public-private management Dr. Oriol Amat, Professor of Financial Economics and Accounting at the UPF. 10: 00h Round table – The success of Barcelona Mr. Pere Duran Former managing director of Turisme de Barcelona Mr. Mateu Hernández General Director of Barcelona Global Mr. Constantí Serrallonga General Director of Fira de Barcelona Mr. Álvaro Riba Marketing Manager Liverpool BID Company Mrs. Sara Berbel General Director of Barcelona Activa Mr. Màrius Carol – Moderator Director of La Vanguardia 11: 00h – Public-private management. Vision of two former Mayors Excm. Mr. Xavier Trias, President of the Municipal Democratic Group of Barcelona City Council Excm. Mr. Jordi Hereu, President and Partner of IdenCity. Mr. Màrius Carol – Moderator. Director of La Vanguardia 11: 20h – Debate among attendees. 11: 40h – Closure of the 3rd Summit, by Mr. Gabriel Jené President of Barcelona Oberta. 11: 55h – Closure by the Hon. Mrs. Ada Colau Mayor of Barcelona sign up

Barcelona Oberta already has 16 commercial tourist axes

The union of commercial shopping centers has incorporated five new partners this year: Plaça Reial, Fem Raval, L’Illa, Diagonal Barcelona and Glòries.

Barcelona, ​​September 28, 2017.- The entity Barcelona Oberta was born in 2014 to collaborate to promote the city internationally and position Barcelona as a world-class shopping city, looking for the balance between the axes Tourist commercials and the axes of proximity of urban plots throughout the city.

In just three years, Barcelona Oberta has managed to have good representation before the administrations, publicly speaking and openly to the interests of its associates in the different issues related to commerce and local tourism, defending the needs of people and the company, promoting employment and exploring new forms of public-private management in the territory. Sample of this is the pilot IDB pilot that the entity has driven to the Born of Barcelona.

The entity wants to guarantee the quality and professionalization of the commercial and tourist sector, which is why its challenge is to achieve the public-private management of shopping tourism in the city of Barcelona, ​​looking for cohesion between the different trade organizations and in harmony with Neighborhoods, neighbors and cultural heritage of the city.

The 16 commercial and tourist axes joining Barcelona Oberta add up to around 50,000 workers, 160km of commercial and tourist continuous façade, more than 7,000 commercial establishments in total and an aggregate turnover of 34,500 million euros. The commercial areas of Barcelona Oberta have an index of exploitation of the commercial fabric (IATC) of 90%.

About Barcelona Open

Barcelona Oberta is the union of the commercial axes that share a vision of the economic and social role of the commerce of proximity of the city center and represents shopping tourism. It is composed by: