• V Summit Barcelona ON | Barcelona Oberta

V Summit Barcelona ON

sevenapp | 3 December 2019

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We would like to thank you for sharing with us the celebration of this V Barcelona Oberta Summit. This year we wanted to deepen and vindicate the potentials and strengths of our city, in order to contribute our grain of sand in the construction of the tourist city positioning that we want and that fit our society.

Under the title “BARCELONA ON” and in the hands of Deloitte Digital, we attended a fantastic practical and realistic presentation about “The client at the center of the future of tourism and trade in Barcelona.”

With the splendid driving of Enric Sierra, we had a Potentials Table, made up of eight experts in different areas of economic activity (Congresses, Health, Sports, Culture, Restoration, Shopping, Mobility and Technology), that we are going Give your views on how to enhance the capital of Barcelona in the world, with a constructive approach and key to improving the deficits we have as a city.

A dialogue was then held between the Deputy Director of La Vanguardia, Enric Sierra and the First Deputy Mayor, Jaume Collboni, to learn about Commerce and Tourism Commitments by the Barcelona City Council.

And finally, the closing ended with a joint request for Business Leadership by the presidents of Foment, Pimec and Barcelona Oberta, with the official closure of the General Director of Commerce of the Generalitat, Muntsa Vilalta.

We hope that this approach has enthused you as much as our organization. We will continue working on this line to make Barcelona a prosperous city for everyone.

We put at your disposal in this mail, and in this order, a photographic gallery of the event, the program of the V Summit, the press release and finally, the video that preceded the Potentials Table, which reminds us of the two faces of Barcelona.

Thanks to everyone for your support and collaboration,

Gabriel Jené
President of Barcelona Oberta

                                                                   

  • ALARM IN THE BUSINESS SECTOR OF BARCELONA FOR THE CRIMINATION OF PROTESTS IN THE STREET | Barcelona Oberta

ALARM IN THE BUSINESS SECTOR OF BARCELONA FOR THE CRIMINATION OF PROTESTS IN THE STREET

sevenapp | 4 November 2019

The entities warn of the impact on the image, reputation and confidence of the city of Barcelona and the derivatives that may have in the future on the economy and society of the Catalan capital.

 

Barcelona, ​​November 4.- Business entities from various economic areas of Barcelona want to show their concern about the current situation in the city, with the daily protest of their streets.

For these entities, this situation seriously impairs the image, reputation and confidence of the city of Barcelona and believes that, should it not be redirected, this circumstance will entail an important economic impact on the companies of the Catalan capital, with Negative derivatives that this fact may involve in various aspects, such as the workplace.

They also warn of the affections on the company itself, because they consider that it will impede the arrival of investments and talent in the city and, therefore, the creation of opportunities for development and dynamism for this.

In this sense, the Gremi d’Hotels de Barcelona, ​​the Barcelona Restoration Guild, Comertia, Barcelona Oberta and Apartur demand that the competent administrations show an attitude and a determined and firm will to try to reassure this situation in the streets , and who work to bring the debate back to the strictly political framework.

All in all, a fact that should serve to send a clear message of tranquility and stability at all levels: local, national and international.

  • Fifth edition of the Barcelona Oberta Summit | Barcelona Oberta

Fifth edition of the Barcelona Oberta Summit

sevenapp | 29 October 2019

 

In this fifth edition of the Barcelona Oberta Summit, we want to deepen and at the same time claim the potential of our city, in order to contribute to building the tourist city positioning that we want and which is in keeping with our society.

With the driving of Enric Sierra (La Vanguardia), we will give voice to personalities from different sectors of key activity for the promotion of Barcelona, for which, based on their experience, we demonstrate the opportunities we have as a city and From here, reflect together on the improvement elements that we must promote to place Barcelona as a tourist-commercial destination on an international scale.


  • Final debate with candidates for the Mayor of Barcelona | Barcelona Oberta

Final debate with candidates for the Mayor of Barcelona

sevenapp | 11 April 2019

Unanimous commitment of the candidates for the City Hall for the creation of a Consortium for the Commercial Promotion of the city

The candidates have agreed on the need to create an entity in the form of a Consortium for the Commercial Promotion of the city, which could also be an improvement of the current Tourism of Barcelona.

At the end of the debate a joke made by the same candidates was made public where all were given by winners with the exception of Josep Bou (PP) who was placed in third place.

Barcelona, ​​April 9, 2019.- Barcelona Oberta and Barcelona Comerç, with the collaboration of La Vanguardia, today celebrated the final debate with the presence of the five candidates for the mayor of Barcelona: Josep Bou (PP) , Jaume Collboni (PSC), Ernest Maragall (ERC), Manel Valls (Valls) and Elsa Artadi (JxCat). The debate was held with an empty chair to the right of the stage, evidencing the absence of Mayor Ada Colau in front of a room with more than two hundred people in the trade sector.

With this act today, the two organizing entities, Barcelona Oberta and Barcelona Comerç, had set themselves the objective of transferring to the highest candidates to govern Barcelona what are the issues that concern traders and restaurateurs, looking for real commitments and feasible to bridge bridges, strengthen connections and generate consensus for a common goal: to preserve and promote Barcelona’s trade as one of the main economic drivers of the city.

Enric Sierra, assistant director of La Vanguardia, has led and moderated this final debate, introducing each one of the topics dealt with skillfully and dynamism, leaving only 2 minutes of response time per candidate, addressing the following topics: mobility linked ecommerce; occupation of the public road and regulation of the upper blanket; Promotion of the city and application of IDB’s.

Regarding the solution proposed by the candidates to manage mobility related to ecommerce, there has been no consensus regarding the creation of a rate that is serious about this type of activity, and there are even discrepancies over Who to impose this tax? Collboni (PSC) has opted for the “Ballarín o Amazon rate”, which would increase the City Council’s trade budget, from the current 5M to € 7.7m. Maragall (ERC) would also be in favor of applying taxation to record congestion and pollution, but in this case he adds that “good behavioral taxation” is needed to stimulate sustainable practices between society. On the other hand, Bou (PP) and Valls (Valls BCN) have indicated they are not in favor of new taxes. Artadi (JxCat), on the other hand, has been unmarked by stating that a rate can not be applied without first applying solutions, such as using a fleet of electric vehicles, and said that, should it be done Effective rate, this should serve to correct externalities.

The candidates have placed the problem of the top blanket as a priority issue to be resolved by the new Consistory, although each candidate has proposed different ways to address it. Elsa Artadi (JxCAT) and Maragall (ERC) have expressed their support for promoting action plans of action that they contemplate from awareness and awareness campaigns, to social, labor and educational policies to integrate in the fields, and They have also opted for the leadership of the urban guard in the control of public space. Bou (PP) and Valls (Valls BCN) have been more forceful in the solution proposing the expansion of police forces in the streets of Barcelona; Bou in particular, has codified in 1,500 the agents that Barcelona needs to eradicate the problem, and Collboni in 1800 agents; In addition, the head of the PSC’s list added that the problem must be resolved with pacts to coordinate security and civility, combined with prevention policies.

If a few days ago some candidates were disassociated in favor of major events to promote the city, in the final debate today they have opted for a more realistic discourse showing more empathy with the current needs of commerce. In this sense, Bou (PP) has said that, first and foremost, what is needed is a normalized scenario, calling for political concord, and has proposed investing in the creation of an external cabinet made up of 100 experts (advertising, communication , entrepreneurs, …) act as evangelizer of the city around the world and make a Barcelona brand. For Collboni, the big city event would be that the 10,000 closed commercial premises would once again raise the blind, and also emphasized the need for political stability and economic certainty. For Collboni there is a great event on the horizon: the Universal Exhibition of 2030, which would be launched during the first 100 days of its mandate. Maragall, for his part, has defended an improvement in the global situation before proclaiming a great event; This improvement, he said, would be through an improvement in wages, more promotion, security, impulse and, ultimately, more city. Valls has been in favor of the Winter Olympics of 2030 or the Summer Games of 2032. Finally, Artadi has said that thinking about a great city event is an anachronism, and has opted for a continued promotion of the city from the point of view of culture, sports, business, LGBTT, innovation, and retrieve Christmas for the city to shine again.

With the law of the IDB about to enter Parliament, Enric Sierra has also questioned the candidates to know if they are in favor or not, and to know how they think it should materialize, once it enters into force. All the candidates have shown supporters of this public-private collaboration tool, with more or less interventionism on the part of the Administration: Bou (PP) has stimulated non-intervention, quite unlike the position of the current government of Colau. The candidates also have an incentive, in which the singularity of each territory must be respected, applying neighborhood-specific neighborhood policies. The government of Colau, on the other hand, is in favor of a standardization of management for all Apeus.

At the close, Sierra asked the candidates if they would be in favor of the creation of a Consortium for the Commercial Promotion of the city, a proposal that had the unanimous acceptance of all the mayors, highlighting the importance of the collaboration public-private in the matter of commerce. This body could be formulated from a reform of the current Tourism of Barcelona or from the creation of this new entity, which would be led jointly by the public sector and the private sector.

The debate ended with the presentation on screen of a fray made by the same candidates for the mayor (attached) who have been self-proclaimed winners in all cases except Josep Bou (PP).

About the Breakfasts with the Commerce of Barcelona

The two most representative entities of the commerce of Barcelona, ​​Barcelona Comerç and Barcelona Oberta, have launched the organization of the breakfast season with the Commerce of Barcelona to know the proposals committed in the first person of the candidates for the mayor of the city , around the policies related to the commerce of the city and related subjects.

It is the first time that Barcelona’s commerce – axes of proximity and tourist axes together – is committed to a format like this to ensure that their positions and negotia are collected directly by the candidates looking for real and feasible commitments that allow them to establish bridges, reinforce connections and generate consensus towards a common goal: to preserve and promote Barcelona’s trade as one of the main economic drivers of the city.

  • Manuel Valls at the Esmorçars Comerç | Barcelona Oberta

Manuel Valls at the Esmorçars Comerç

sevenapp | 8 April 2019

Manuel Valls believes that although the tram connection on the Diagonal “has its logic”, the project that wants to approve the mayor of Barcelona, ​​Ada Colau, in the absence of four months for municipal elections is not at all a priority . The mayoral candidate for a platform that has the support of Citizens has warned that the tracing of the tram along the central stretch of the avenue would be too expensive investment and would generate a significant traffic problem.

Valls has referred to the tram during his speech at the Cotton House hotel in the first of the days with the mayor of Barcelona organized by the two main associations of merchants in the city, Barcelona Oberta and Fundació Barcelona Comerç, along with La Vanguardia.

The French prime minister has reviewed in this session some of the issues that most concern traders, such as mobility, security or illegal competition carried out by the manteros The candidate has been in favor of “rethinking” the logic of the bike lanes taking into account the other modes of transport. He also assured that if he reaches the mayor’s office after the May 26 elections, he will review the implementation of the superblocks, such as the Poblenou, which will only be deployed if there is a broad political and citizen consensus.

In his speech, Valls has referred to issues related to security, an issue he knows well in his capacity as former French Minister of the Interior. He has assured that if he wins the elections and manages to occupy the mayor’s office, one of his objectives will be for the Guàrdia Urbana to regain confidence with the political power that, in his opinion, he has lost during this mandate, and that he will try to eliminate the top blanket. The mayor attributes the strong presence of manteros in some parts of the city, as well as the increase in prostitution in some neighborhoods and theft in the city, to the “effect called” that has led the current municipal government not to cut root some illegal practices that have caused a disorder in the public space that he intends to repair.

Valls Manual has bet, on the other hand, on the organization in Barcelona of great events, above all of ferial but also sport and cultural character. The mayoral candidate has ruled out proposing Barcelona as the venue for a new summer Olympic Games, arguing that “la nostalgia” (of the 92nd) is not a good adviser in these cases. On the other hand, he does believe that the Catalan capital, together with the Pyrenees, has to play the letter of trying to host the Winter Games, for which he considers that Barcelona has many possibilities in the horizon of 2030 or even in 2026 In his opinion, an event of this kind would have the virtue that it could “put everyone to work together at once”, in reference to all public administrations and also to the public.

  • Artadi: “Barcelona lacks rigor, management and leadership” | Barcelona Oberta

Artadi: “Barcelona lacks rigor, management and leadership”

sevenapp | 8 April 2019

Barcelona Oberta and Barcelona Comerç, with the collaboration of La Vanguardia, have culminated today the last of their Breakfast Shops with the candidate for Together x Catalunya, Elsa Artadi. The mayor, from his training and professional experience as General Director of Tributaries and Game of the Generalitat, said that “the problem is that policy is being done from the office. We are not listening to the private sector, there is no public-private collaboration, because there is no dialogue. Anything that is to update formulas is to go forward. ”

Artadi is postulated as mayor from this approach of cooperation of the administration with “those who know of each subject”, to reach a consensus that allows us to find the best solutions. Thus, he defended a management of the autonomous BIDs: “we agree that the IDBs adapt to the reality of each territory so that the policies that each business area requires can be made. The IDBs are not there to supplement what the administration does, but to go one step further. “Artadi has encouraged traders to join in to give the final impetus to the law once it reaches Parliament in the fall , and encouraged them to start working from now on to accelerate their implementation.

Artadi has highlighted two challenges for the sector: “the adaptation of the trade, how we help each other to enable the trade to adapt and to continue competing; and the other, how to carry it out, how to manage and improve the millions of displacements based on absurd behavior. ” The mayor believes that a comparative study of what works and what is not in ecommerce, and deciding what to do once have options to decide whether or not a tax will be required, and how and to who is applied : “You need to know who is generating the externality to look for the incentive.”

Regarding the issue of mobility, which also concerns traders, the mayor has proposed ideas for different topics, always with a basis of analysis and study of viability and profitability prior to decision making. In the case of supercases, if he managed to govern, he indicated that they would be redesigned according to each situation: it depends on the functionalities, where, when and how. “In Poblenou, we did not think about the purpose of the super, sometimes we confuse the instrument with purpose.”

For Artadi, the subject of the tram “is the paradigmatic case of sterile debate.” The proposal of the mayorship is to place an electric bus that serves as an instrument to measure its use and as a study of the tram project . Perhaps the priority is not to enter with four years of works. For the candidate of Together x Catalonia, the problem of mobility is not generated by residents, but they are those who suffer it. “What we need is to improve management: fewer cars entering Barcelona and this could be solved with large parking areas at the ends of the tram.”

With regard to security, it has been shown by stating that this problem “is the example of degradation due to lack of management”, and has demanded that more urban guard is needed and that this must be empowered and must recover their functions. “Accepting unfair competition or justifying the sale top blanket is to deprecate more people who are led to this practice.”

As regards the city’s tourism promotion, Elsa Artadi has called for “Barcelona to shine again for Christmas”, and is not in favor of a single big event, but also to promote different events in the city. As a mobile capital, “we must work on innovation, new technologies and flux reorganization to improve the experience of tourists and neighbors, and help us position ourselves and help us attract cultural and sports tourism. We have to work to manage a tourism that is repeated in our city, offer alternatives beyond the Sagrada Familia and the Camp Nou. ”

Finally, the mayor has shared an interesting vision with those attending on how Barcelona is losing the leadership of the great debates. “There are many problems shared by many European cities, and the current government seems to have decided not to lead these debates; This causes us to stay out of the solutions, to the detriment of citizens. ”

About the Breakfasts with the Commerce of Barcelona
The two most representative entities of the commerce of Barcelona, ​​Barcelona Comerç and Barcelona Oberta, have launched the organization of the breakfast season with the Commerce of Barcelona to know the proposals committed in the first person of the candidates for the mayor of the city , around the policies related to the commerce of the city and related subjects. Specifically, the issues under discussion will be: the implementation of IDB’s -Business Improvement Districts-, mobility, tourist-commercial promotion and security and illegal trade.

It is the first time that Barcelona’s commerce – axes of proximity and tourist axes together – is committed to a format like this to ensure that their positions and negotiae are collected directly by the ca

  • THE PROJECT LEADERSHIP FOR THE ASSOCIATION OF COMMERCIALS Born Comerç, ES CONSOLIDA. | Barcelona Oberta
  • THE PROJECT LEADERSHIP FOR THE ASSOCIATION OF COMMERCIALS Born Comerç, ES CONSOLIDA. | Barcelona Oberta

THE PROJECT LEADERSHIP FOR THE ASSOCIATION OF COMMERCIALS Born Comerç, ES CONSOLIDA.

sevenapp | 5 April 2019

THE PROJECT LEADERSHIP FOR THE ASSOCIATION OF COMMERCIALS Born Comerç, ES CONSOLIDA.

COMMITMENT TO THE EXECUTION OF THE ACTIONS PROVIDED FOR IN THE WORKING PLATE INITIATED TO 2017.

THE OBJECTIVE TO BUILD THE BASES FOR PRESENTING A BID-APEU in the future.

On the occasion of the presentation of the new corporate image of Born Comerç and the remodeling of the service point to the associate, the Association of traders Born Comerç will present the first actions executed by the entity, as a commitment reached in the The execution of the Strategic Bid-Apeu plan that was executed in 2017.

WHO WE ARE TRADE AS A PROJECT

Born Trade is integration: before and now, the new and the traditional, the local and the global.

Born Comerç, is a project open to Barcelona and to the world; the most cosmopolitan Barcelona.

Born Comerç, is a product: COMMERCE – RESTAURATION – ART.

The Born Trade project as an association is to dynamise the neighborhood and position it, introducing the cultural, catering and trade offering that characterizes it.

Born Comerç is a project aimed at enhancing the elements of singularity and differentiation of its proposal; based on the authenticity, diversity and creativity of your product.

WHAT ARE THE VALUES THAT IDENTIFY YOU

AUTHENTICITY (of the urban space, the architectural structure and the product),

THE DIVERSITY (of operators, proposals and projects),

CREATIVITY (with the product and the concept),

THE CONVIVENCE (of uses, operators and economic agents).

WHAT HAVE BEEN OUR PRIORITIES THIS LAST YEAR?

On the basis of becoming a Bid-Apeu, the aim of Born Comerç has been to work in an orderly and with priorities, the necessary actions to consolidate and improve our environment and the economic activities that are generated in complicity with the territory and its agents. We have focused on working and improving everything that is in our hands; like now:

Structure and better work our product:

Born Shopping

Born Gourmet

Born Culture (art)

Communicate effectively:

Campaign #Rebornem

“Barcelona starts at Born …

And from El Born,

We’re reborn all Barcelona ”

Accompany the associate,

An open address to the associate

Constant communication with the partner of all activities and operations

Continue betting on professional management

A professional manager

A Board of Directors

WHAT ARE THE PROPER ACTIONS?

Dynamic actions that are connected with culture, history and traditions:

Sant Jordi: “Born give you a book” campaign. Campaign on Born Trade will give away the book “Santa Maria del Mar”.

Music to the commerce on the occasion of the international music day.

The night of the Museums.

Circus to Commerce.

Historical exhibition open gallery “trade before and now”: historical photography of what was previously each establishment, so that they are exposed within each trade.

Campaign #BornNadal: Christmas school songs on the streets of El Born. Digital marketing campaign. Management of Christmas lighting.

Actions to boost the product and economic activities of the Born:

Born Gourmet and the actions with Born Street Food

The Gastronomic Days Festa del #ViNovell

The Full Moon Night (stock stock out for trading)

The projection of the Born and its associates:

We continue with #rebonerm

Digital marketing campaign with “bloggers / influencers”

VII edition of the Born Comerç Awards to recognize the operators and actors that help position the Born.

  • Ada Colau at the Esmorzars amb el Comerç | Barcelona Oberta

Ada Colau at the Esmorzars amb el Comerç

sevenapp | 27 March 2019

Colau will launch the program “dynamic neighborhoods” to bring life to the empty commercial premises of the city

The Mayor amounts to € 30M in the amount necessary to buy and rehabilitate 150 empty commercial premises and create a stock exchange of available spaces, from which private premises may be disused.

As for the city’s tourism promotion, Colau has declined to use headlines on the celebration of major events and has argued that Barcelona has a model and project: to be an innovative, sustainable city and the best place to live and work.
Barcelona, ​​on March 25, 2019. – Ada Colau said this morning at the fifth Breakfast with the trade of Barcelona, ​​organized by Barcelona Comerç and Barcelona Oberta with the collaboration of La Vanguardia, that trade has a major economic role in The city, in addition, fulfills a clear function of social cohesion. In this sense, it has announced the program “dynamic neighborhoods”, a proposal to boost the vacancies in Barcelona. This new plan provides for the purchase and rehabilitation of up to 150 premises in different parts of the city, to be used for commercial activity under the official rental protection regime. His will is to create a stock exchange of available premises, especially in the neighborhoods where the presence of commerce is smaller.

In relation to the opening of new businesses, the mayor of Barcelona in common has recognized “too slow of the Administration in the procedures of licenses of activities and has announced reinforcements in this field and simplification of procedures. Colau, has also been shown to be in favor of the introduction of the IDBs, which he understands as “a tool to enhance and improve the services offered by the commercial axes.” Colau has rejected, however, that IDBs focus on areas such as cleaning or Security, tasks that directly compete with the Administration and which would involve parallel management. “All commercial axes must enjoy basic cleaning and security services, regardless of economic capacity.”

In relation to mobility, Ada Colau assured that in Barcelona, ​​like other cities, “we are faced with a paradigm shift and this causes debates, neglects and controversies. The big bottom line in our case is that there are more than 100,000 vehicles in Barcelona. It is a question of health and mobility. ” Colau would not rule out an entry toll in the city, a measure, he said, that they are already studying. On the contrary, he said, “a tribute that burdens the home delivery derived from e-commerce is not a solution. This type of distribution is a matter of pollution and also of occupation of public thoroughfare. It is necessary to enhance collection points and agree synergies between e-commerce operators and the city’s trade “. The Mayor has invited merchants and representatives of the commercial axes to a meeting with Amazon to find ways of collaboration. Regarding the supercases, the mayor has defined them as “a great success” and said they will continue to implement new ones. In the same way, Colau is committed to continuing to increase kilometers of bike lanes in the city, while reaffirming the feasibility of connecting the tram to the Diagonal. “The first section would go from Glòries to Verdaguer and would also lead to a redevelopment of the whole area.” Also, in matters of mobility, the Mayor has demanded the urgent fulfillment of the commitments related to investments in suburban infrastructures: “the City Council of Barcelona, ​​as well as others, for many years we are alone in structural matters and this we all pay “.

Related to the city’s tourism promotion, Colau defended a Barcelona as “an open city that loves to be visited and where tourists are welcome. However, tourism must be integrated into the city and can not be imposed on other activities. ” Likewise, he has shown himself in favor of an important transformation of “Turisme de Barcelona”, to face the new challenges that the city has today, “we need to reform the statutes, integrate more actors and create new strategies that promote sustainable tourism to contribute to the prestige of the city. ” In this context, Colau rejects any propaganda announcement of a great event for Barcelona, ​​as he said, “the city already has its own project and it is not necessary to resort to past formulas. I do not rule out that in the future Barcelona will be able to repeat some Olympic Games, we already have the infrastructures, but we do not have to force any project. ” Barcelona has insisted, “it is a pleasant city to live and this is its great strength to attract investment, tourism, talent. Barcelona wants to be a sustainable, friendly, livable and competitive city and that is why we need social cohesion to face all of the challenges ahead. ”

 

  • The Association of Friends and Merchants of the Plaza Reial has begun the celebrations of its 20th anniversary | Barcelona Oberta

The Association of Friends and Merchants of the Plaza Reial has begun the celebrations of its 20th anniversary

sevenapp | 6 March 2019

The Association of Friends and Merchants of the Plaza Reial has begun the celebrations of its 20th anniversary with the exhibition ‘Línea de fuga’ to transmit its cultural and social values ​​to the local community.

In an act on Tuesday, the president of the association, Enric Gimeno, said that in 20 years many things have changed: “We have faced problems that would have been impossible to solve separately. We would like the people of Barcelona to have us in greater consideration “.

The secretary and spokesperson of the association, Cristina Sampere, has detailed that the entity was born in 1999 aims to promote the Plaza Reial from a cultural, civic and commercial point of view.

“It is a meeting point for all people, businesses and entities that live, work or develop their activity in the Plaza Reial, as well as a promoter of cultural agitation of the square and its surroundings,” said Sempere.

He also explained that the exhibition aims to show the “global vision” of the association and, at the same time, to be a declaration of intentions of its desire to create synergies and complicities with the cultural and social actors of the city.

‘Line of Fugue’ is an outdoor photographic exhibition, which will be in the plaza from March 5 to 25 in Plaza Reial, in an Oak Stories project, the Setba Foundation and the Association of Friends and Merchants of the Plaza Real with the support of the City Council.

The photographic project relates and contextualizes migrants, refugees and asylum seekers in Barcelona, ​​and does so by telling the story of 10 of these newcomers who live in the city.

The entity has recalled that it annually schedules more than 150 educational, cultural, musical, sports, gastronomic and children’s activities for all audiences in the square, and on the occasion of its 20th anniversary, has intensified its programming.

The director of Commerce of the Generalitat, Muntsa Vilalta, has ensured that the association is a benchmark in the city in the commercial, cultural and social, and the Councilor for Trade, Agustí Colom, has highlighted the trade as “social cohesive”.

  • José Bou in the Breakfasts with the Commerce of Barcelona | Barcelona Oberta

José Bou in the Breakfasts with the Commerce of Barcelona

sevenapp | 5 February 2019

Bou has shown himself in favor of applying a fee to record and regulate the logistics generated by online commerce in the city.

The candidate announced that he would withdraw the bike lanes in Barcelona and give priority to the private vehicle.

According to the candidate of the PP in the mayor, Josep Bou i Vila, “Barcelona has an anarchist image and must be a great showcase of business and commercial”. The mayor has argued that in the event that he won the elections, he would bet on those decisions that were in the line of promoting the city and growing the economy of Barcelona, ​​to generate jobs. In this regard, he has supported the trade sector in “the introduction of IDBs in those commercial areas where necessary, however, I do not agree in their financing with taxes, there is a need for private investment.”

In matters of security and illegal trade, the proposal for a solution by Josep Bou has been very clear: “there is a political will on the part of the Consistory; He would mount an extra unit of the well-prepared urban guard, with the ability to act and evacuate the mantos. “According to Bou, if we project a serious city image, it would end up with the call’s effect and the problem would be erradicated.

Regarding mobility, the candidate of the PP, like Manel Valls, made it clear that the tramway on Diagonal is not a priority, although it does consider it necessary to speed up mobility. The proposed solution is a highly articulated vehicle: “The connection must be 10”. Bou has emphasized that in the past, the trams had caused many accidents in Barcelona, ​​that there is an excess of cycle lanes that do not make sense and that it should be removed, to give priority to the private vehicle. Bou has been forceful in the need to apply a fee as an instrument to regulate the increase in city journeys derived from the rise of online commerce.

Finally, regarding the problem of taxi drivers, Josep Bou has argued that “the future must be open to new technologies, it can not be that the MWC arrives and that we do not have Uber and Cabify in Barcelona: they must be able to coexist all the transport systems. “Likewise, despite defending the right to express itself, it considers that taxi drivers can not collapse the city, the public road is of everyone and must be respected.

About the Breakfasts with the Commerce of Barcelona

The two most representative entities of the commerce of Barcelona, ​​Barcelona Comerç and Barcelona Oberta, have launched the organization of the ‘Ciclos’ Breakfast with the Commerce of Barcelona to know the proposals committed in the first person of the candidates for the mayor of the city, around the policies related to the commerce of the city and related subjects. Specifically, the issues under discussion will be: the implementation of IDB’s -Business Improvement Districts-, mobility, tourist-commercial promotion and security and illegal trade.

It is the first time that Barcelona’s commerce – axes of proximity and tourist axes together – is committed to a format like this to ensure that their positions and negotia are collected directly by the candidates looking for real and feasible commitments that allow them to establish bridges, reinforce connections and generate consensus towards a common goal: to preserve and promote Barcelona’s trade as one of the main economic drivers of the city.

  • Ernest Maragall at Breakfast for debate with trade | Barcelona Oberta

Ernest Maragall at Breakfast for debate with trade

sevenapp | 5 February 2019

Barcelona Comerç and Barcelona Oberta have invited today to preside over their third Breakfast debate with the trade of Barcelona to Mr. Ernest Maragall, mayoress of the Esquerra Republicana de
Catalunya (ERC). The candidate has talked with the merchants giving answers
Neutral and conciliatory, with vision and global projection of the city.
In his introductory speech he has proclaimed to the retailers his interest to avoid
“Barcelona is a city franchise: these commercial formats do not
They can expel, nor replace, nor condition the commerce of closeness that is
which really defines the city. “According to Maragall,” Barcelona needs it
complicity and political initiative “to take forward projects such as Apeus,” one
instrument – he said – indisputable and quite urgent to develop. ”
With regard to mobility, the party’s representative has defended any decision that
It favors the environment and sustainability, and has been a part of cycling
Agile vehicle, that occupies little space, comfortable, non-polluting, in line with the evolution
Towards a more sustainable city. “The center of Barcelona is very well
statement “according to the candidate, and does not see it necessary to favor the private vehicle for
to recover more Barcelonians. With regard to the debate about the tram in Barcelona,
Maragall turned out to be lazy, and expressed the will to analyze well
the efficiency, the real need, the functionality, the investment, … and it has not rated it as a
immediate action. With respect to tax problems, Maragall has disapproved
the agreement reached by Conseller Calvet with the sector, and said they have
Uncompleted responsibilities by the Metropolitan Authority of Barcelona (ATMB),
chaired by Colau, as well as by the government, who should have acted all these years in the line of modernizing the taxi sector to not let it become a
oligopoly, which has generated unfavorable working conditions and a second market for
resale of licenses. “The management or inaction of this public service is over
creating the worst possible scenario. “The solution, according to the candidate, goes through
changes in regulation and control of taxis and VTCs, to guarantee user rights
and drivers.
In the matter of tourist promotion of the city, Maragall has indicated that it is necessary
Reconsider the tourism: “there is no quantity, but quality.” The mayor may want to manage
with interest from the city, and affirmed that “the pure quantitative promotion of the city
tourism in Barcelona is meaningless “; That is why it proposes focusing the promotion
of the city among specific groups and promote Barcelona as a tourist destination
cultural, sporting, technological and scientific, among others. The mayor is convinced that
to address the tourist phenomenon in the city “there is no need to adopt a prohibitive attitude,
but to manage the quality of tourism we want in the city. It is also not logical
Work to attract visitors with more purchasing power when the benefits do not
they reach the citizenship “. Maragall believes that currently the tourist tax is not
Reverting with enough improvements for the people of Barcelona, ​​and for that reason, it is committed to an increase
of this tax and a new distribution that solves this situation.
With respect to security and illegal trade, Ernest Maragall has been forceful in the
To say “who guarantees the solution to the problem of the top blanket lies” because it is
a problem of great social, structural and global complexity. Need authority
democratic to guarantee order in public space but there is no single solution:
“We have to work on social integration and we must generate new habits of civility
among the citizens. ”
Finally, Ernest Maragall said that the motto of his campaign is “Education and
culture “and emphasized the will of his government to make young people educate
the elderly, and encouraging society to come out of victimism and be proactive and
protagonists

About the Breakfasts with the Commerce of Barcelona
The two most representative entities of the trade of Barcelona, ​​Barcelona Comerç i
Barcelona Oberta, have launched the organization of the Breakfast and Commerce cycle
of Barcelona to know the proposals committed in the first person of the
Candidates to the city hall, around the policies related to the trade of the
city ​​and related subjects. Specifically, the issues under discussion will be: the implementation of the IDB’s –
Business Improvement Districts-, mobility, tourist-commercial promotion and security i
illegal trade

This is the first time that Barcelona’s commerce – axes of proximity and tourist axes
bets-bets for a format like this to make sure your positions and
Neguits are collected directly by the candidates looking for real and feasible commitments
that allow to establish bridges, reinforce connections and generate consensus towards a goal
common: preserving and boosting Barcelona’s trade as one of the main engines
economic of the city.

  • The Retail Trade Program subsidizes 14 projects from the commercial areas of Barcelona Oberta | Barcelona Oberta

The Retail Trade Program subsidizes 14 projects from the commercial areas of Barcelona Oberta

sevenapp | 22 November 2018

The Cambra de Comerç de Barcelona, ​​through the Retail Trade Program, has allocated more than 150,000 euros to 14 commercial spaces of Barcelona Oberta, to promote promotion, innovation, dynamization, strategy and digitization projects.

Barcelona, ​​on November 22nd, 2018. – The Retail Trade Program 2018 of the Cambra de Comerç de Barcelona – financed by the Secretary of State for Commerce of the Ministry of Industry, Trade and Tourism, and the European Regional Development Fund ( ERDF) of the European Union -, aims to contribute to the professionalisation and innovation of the sector. Of a joint work with Barcelona Oberta, 14 commercial axes have access to this line of aid that has allowed them to launch projects of national and international promotion, implementation of new technologies, analysis and big data, digitalization, management tools and dynamization

Thus, for example, the Association of Neighbors and Traders of the Plaça Reial has carried out the campaign “Realize yourself”, to spread through audiovisual capsules the authenticity of their establishments to residents and to international tourism. La Rambla Catalunya and Pelai and Rodalies have launched systems for studying and analyzing the flow of visitors to their commercial axes; Born has advanced in the professionalization of the neighborhood, working on the creation of a IDB / APEU and in the definition of a marketing and communication plan. Via Laietana, for its part, has implemented communication materials aimed at both the local client and the international client; from Diagonal, they have created an APP to loyalty to local consumers and visitors; Gaudí Shopping has launched a Wi-Fi system in its area, and other commercial areas have been able to implement digitization projects, such as the Association of Neighbors and Traders of La Rambla, which has created a portal for commercial offers by its members , or Gaixample, an association that has promoted the promotion of the digital presence of associated commerce, among others.

In total, the Cambra de Comerç de Barcelona through the Trade Program has contributed a direct financing to these 14 axes worth 152,950 euros. The President of Barcelona Oberta, Gabriel Jené, thanked the Cambra de Comerç de Barcelona for their support that in the current context “it is a key to preserving and promoting the local commerce of the city, to promote it and provide it with tools of digitization that help us improve competitiveness “.

More about Barcelona Oberta

Barcelona Oberta is the union of 19 commercial tourism axes that share a vision of the economic and social role of the retail neighborhood, and represent shopping tourism. They are part of Barcelona Oberta:

Associació d’Amics, Veïns i Comerciants de la Rambla i Plaça Catalunya

Associació de Comerciants Fem Raval! 

Associació de Comerciants del Port – Barnaport 

Federació Associacions Barnacentre

Associació Pelai Centre i Rodalies 

Associació Amics de la Rambla

Associació Amics del Passeig de Gràcia

Fundació el Molino (FEM)

Associació comerciants i empresaris Gaixample

Associació de Comerciants del Born Comerç

Associació de Comerciants Via Laietana

Agrupació de comerciants i industrials de la Barceloneta

Associació de Comerciants Gaudí Shopping

Associació d’Amics i Comerciants de la Plaça Reial

Associació de Comerciants l’Illa Diagonal

Eix Comercial Les Glòries

Associació Diagonal Barcelona

Associació Front Marítim – Barceloneta 

Eix Comercial Sagrada Família

Captura de pantalla 2018-11-22 a las 10.20.10

 

  • IV SUMMIT BARCELONA OBERTA | Barcelona Oberta

IV SUMMIT BARCELONA OBERTA

sevenapp | 14 November 2018

PROGRAMA

08:45h
Arribada i acreditacions
09:15h
Benvinguda, a càrrec del Sr. Gabriel Jené, President de Barcelona Oberta.
09:20h

Parlaments Inaugurals
Sra. Muntsa Vilalta, Directora General de Comerç de la Generalitat de Catalunya i Directora del Consorci de Comerç, Artesania i Moda de Catalunya (CCAM).

Sr. Agustí Colom, Regidor de Turisme, Comerç i Mercats de l’Ajuntament de Barcelona.

09:40h
Presentació del IV Summit, a càrrec de la Sra. Eva Arderius, periodista i directora del programa Bàsics de Betevé.
09:45h

Taula d’Oportunitats per a Barcelona
Sra. Marian Muro, Directora General de Grup Julià.
Sr. Fermín Villar, President d’Amics de La Rambla i Portaveu de la Plataforma d’Afectats pel Top Manta.
Sr. Juan Carlos Iglesias, Director de Grup Iglesias.
Sr. Pau Guardans, President de Barcelona Global i President de Único Hotels 
Sr. Juan Juliá, President Axel Hotels i Chairman Board of Directors IGLTA
Sr. Enric Truñó, Exregidor de l’Ajuntament de Barcelona, Comissionat de la Candidatura Barcelona-Pirineu 2022.
Sr. Jose Maria Trenor, Conseller Delegat de Praktik Hotels.

Moderat pel Sr. Enric Sierra, subdirector de www.lavanguardia.com i adjunt a director de La Vanguardia.

11:10h

Debat. El model de Barcelona
Sr. Xavier Bru de Sala, Escriptor i periodista. Director general de Promoció Cultural de la Generalitat de Catalunya (1988-1991) i Comissari de l’Exposició Barcelona-Madrid 1898-1998, Sintonies i Distàncies (1997-98). 
Sr. Miquel Molina, Director Adjunt de La Vanguardia, novel·lista i autor d'”Alerta Barcelona” (Ed. Llibres de Vanguardia)

Moderador: Enric Sierra

12:00h

Propostes des de la Fila 0
Sr. Alberto Fernández Díaz, President Grup Municipal PP de Catalunya a Barcelona.
Sr. Jaume Collboni, President Grup Municipal Socialista a Barcelona.
Sr. Alfred Bosch, President Grup Municipal d’ERC a Barcelona.
Sra. Carina Mejías, Presidenta Grup Municipal de Ciutadans a Barcelona.
Excm. Sr. Xavier Trias, President Grup Municipal Demòcrata a Barcelona.

12:15h
Manifest Barcelona Oberta. La Barcelona que volem.
12:30h

Cloenda
M. Hble. Sra. Àngels Chacón, Consellera d’Empresa i Coneixement de la Generalitat de Catalunya.
Excma. Sra. Ada Colau, Alcaldessa de Barcelona.

  • Training session: Shopping tourism – how to manage the opportunity in an area | Barcelona Oberta

Training session: Shopping tourism – how to manage the opportunity in an area

sevenapp | 16 October 2018

The sessions of Barcelona Oberta are directed to the managers of the Commercial Axis

of our association.

The training sessions want to be inspiring and / or new catalysts

Actions and try to provide updated information and practical content in both retail

as well as the dynamism of the territory and its establishments.

Training session: Shopping tourism – how to manage the opportunity in an area

tourist Positioning of the territory and its offer

Monday 12 November

9:30 a.m. to 10:30 p.m. (arrival 9.15 p.m.)

Borja Castresana – Founder and CEO of BuyAway

www.buyaway.es

BuyAway is the first exclusive shopping tourism agency

To maximize the potential of tourist sales. Experts in tourism, marketing and

retail The purpose of BuyAway is to attract traffic to stores, impact them

Sales of commerce and preparing brands and commerce to position itself in it

tourist sector The founding team of BuyAway combines more than 20 years

Experience managing marketing, retail and tourist management.

Reserve your place at projects@barcelonaoberta.cat

Place: Chamber of Commerce of Barcelona

Av. Diagona, 452 08006 Barcelona

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  • Sesión formativa: Buscando ideas para atraer clientes | Barcelona Oberta

Sesión formativa: Buscando ideas para atraer clientes

sevenapp | 16 October 2018

Las sesiones de Barcelona Abierta las dirigimos a los gerentes de los Ejes Comerciales

de nuestra asociación.

Las sesiones formativas quieren ser inspiradoras y / o catalizadores de nuevas

acciones y tratan de aportar información actualizada y contenido práctico tanto en retail

como en dinamización del territorio y sus establecimientos.

Sesión formativa: Buscando ideas para atraer clientes

Lunes 5 Noviembre

9.15h a 11h (llegada 9h)

Albert Vinyals- Profesor de Psicología del Consumo y experto en creatividad a

ESCODI

parte 1

• Análisis de los factores psicológicos que hacen que consumimos

• Aprender a observar los comportamientos de los consumidores

parte 2

• Taller de creatividad para explorar nuestros recursos creativos, para

sacar nuevas ideas aplicables al comercio ya los ejes comerciales

• Poner en común las diferentes ideas extraídas

Reserva tu plaza en el mail projectes@barcelonaoberta.cat

Lugar: Cámara de Comercio de Barcelona

Avenida Diagon, 452 08006 Barcelona

Captura de pantalla 2018-10-16 a las 16.18.56

  • Training session: Strategic aspects of the leadership and leadership of association of commercial establishments | Barcelona Oberta

Training session: Strategic aspects of the leadership and leadership of association of commercial establishments

sevenapp | 16 October 2018

The sessions of Barcelona Oberta are directed to the managers of the Commercial Axis

of our association.

The training sessions want to be inspiring and / or new catalysts

Actions and try to provide updated information and practical content in both retail

as well as the dynamism of the territory and its establishments.

Formative session:

Strategic aspects of the management and leadership of association of establishments

commercial

Monday October 29

9:30 a.m. to 1:30 p.m. (arrival at 9:15 p.m.)

– Núria Beltran – Director of ESCODI (Higher School of Commerce and Distribution

of Barcelona)

What is the role of an Association and the key factors for its success?

• Understanding the environment

• Understand what happens within the Association

• Personal relationships, leadership and management

• To clearly establish the mission and objectives of the Association

How to enhance the role of an Association: external relations

• Relations with the media

• Relations with the Administration and with other entities

The common features of successful projects

Part 2

What makes a store or a commercial axis good?

– Núria Beltran – Executive Director of ESCODI (Higher School of Commerce and

Distribution of Barcelona)

• Changes in the business environment: opportunities, challenges and false topics

• Attraction factors: changes in lifestyles and in the customer environment

• What makes a store good (and a commercial axis)

• Some reflections on e-commerce and omnocality

Reserve your place at mailprojectes@barcelonaoberta.cat

Place: Chamber of Commerce of Barcelona

Av. Diagona, 452 08006 Barcelona

Captura de pantalla 2018-10-16 a las 16.18.56

  • Sessió formativa “Dinamització i posicionament” | Barcelona Oberta

Sessió formativa “Dinamització i posicionament”

sevenapp | 16 October 2018

Les sessions de Barcelona Oberta les dirigim als gerents dels Eixos Comercials

de la nostra associació.

Les sessions formatives volen ser inspiradores i/o catalitzadors de noves

accions i miren d’aportar informació actualitzada i contingut pràctic tant en retail

com en dinamització del territori i els seus establiments.

SESSIÓ FORMATIVA DINAMITZACIÓ I POSICIONAMENT

Dilluns 22 d’Octubre

9.15 a 11h (arribada 9h)

Models per la dinamització i el posicionament del territori

–Afra Quintanas – Consultora revitalització urbana i innovació

www.afraquintanas.com/

•Competències d’un BID (Business Improvement District) i d’un

TIDTourism Improvement Districts)

•Serveis, impacte i àrees d’actuació

•Anàlisi d’estudis de cas internacionals

Workshop en comunicació: com donar a conèixer la meva associació i

construir relacions fidels amb els meus associats

– Elvira Garcia – Agencia Setting

www.agenciasetting.com/

•Comunicació interna: als meus associats i partners

•Comunicació externa: des del públic objectiu fins als mitjans

•Estudis de cas i taller obert

Reserva la teva plaça al mailprojectes@barcelonaoberta.cat

Lloc: Cambra de Comerç de Barcelona

Avinguda Diagona, 452 08006 Barcelona

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  • Presentation study: Analysis of Barcelona’s trade, physical and online | Barcelona Oberta

Presentation study: Analysis of Barcelona’s trade, physical and online

sevenapp | 16 October 2018

On October 23rd at the Palau Robert we will analyze the state of commerce in Barcelona, both online and physical.

“Is there a real risk of closing business and loss of employment in Barcelona?”

Program:

10: 00h Welcome and presentation, Mr. Gabriel Jené, President of Barcelona Open.

10: 10h Introduction to the study: Mr., Agustí Colom, Councilor for Employment, Business and Tourism of the Barcelona City Council.

10: 20h Presentation of the study, by Roger Gaspa, managing partner of RBD Consulting Group

10: 40h Recommendations by Barcelona Oberta, Mr. Gabriel Jené.

10: 50h Closing Sra. Muntsa Vilalta, General Director of Commerce and Director of CCAM of the Generalitat de Catalunya.

11:00 a.m. Torn open to journalists.

11: 15h Closing and glass of cava.

Inscripcions
  • Jornada “Actitud dels empresaris del retail davant la transformació digital” | Barcelona Oberta

Jornada “Actitud dels empresaris del retail davant la transformació digital”

sevenapp | 27 September 2018

Actitud dels empresaris del retail davant la transformació digital

Divendres, 5 d’octubre de 2018· 9.00 h

Programa

9.00 h – Inscripció – Cafè

9.30 h – Obertura
Muntsa Vilalta, directora general de Comerç de la Generalitat de Catalunya
Bernat Morales, director de Relacions Externes de Mercadona Catalunya
Francisco Longo, director general adjunt d’ESADE

10.00 h – Presentació de l’estudi “Actituds del retail davant del canvi digital”
Josep Francesc Valls, catedràtic de Màrqueting d’ESADE-URL

10.45 h – Col·loqui

11.00 h – “On i com innovar als serveis”
Moderador: Jaume Angerri, soci-director d’Angerri Consultors
Ricardo Ruiz, director general de Shoppiday i inversor start-ups

11.40 h – “Tot online?Tot presencial?”
César Velencoso, director de Consumer Insights de Kantar Worldpanel

12.20 h – “Estris per al canvi”
Moderador: Oriol Alcoba, director general d’ESADECREAPOLIS
María Segarra, sòcia-directora de Intueri
Roger Gaspa, soci-director de RBD Consulting Group
Gabriel Izard, professor de Màrketing i Distribució de la UAB
Joaquim Deulofeu, soci-director de Calidad de Servicios Empresariales

13.00 h – Col·loqui

13.15 h – Clausura

Muntsa Vilalta, directora general de Comerç de la Generalitat de Catalunya
Bernat Morales, director de Relacions Externes de Mercadona Catalunya, Josep Francesc Valls, catedràtic de Màrqueting ESADE-URL

Inscrpcions aquí.

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  • Reform Presentation Via Laietana | Barcelona Oberta

Reform Presentation Via Laietana

sevenapp | 25 June 2018

It has been initiated by the City Council, the participatory process that will lead to the definition of the comprehensive reform of the Via Laietana project.
This project must be defined and budgeted before the end of the current political mandate to be executed in the following.
The City Council has presented a maintenance reform project, which will have a direct impact on the drawing of the future Via Laietana, especially with regard to mobility.
This investment planned for “maintenance” of the Via Laietana is € 2,000,000 and will mainly affect the pavements and Plaça d’Antoni Maura.
From the Association of Neighbors and Traders of the Via Laietana it is requested and demands the maximum consensus with neighbors, merchants as well as political groups in order to get once and for all the comprehensive reform, but to be done well
There is no consensus of any kind in the reform that the City Council wants to start this summer. All the political groups with which we have spoken speak to us to be against acting in the Way that affects how the future project should be and that, in addition, an investment in the reform of sidewalks will be made when they will have to go back to the reform again.
The impact on mobility has not been studied well and the future Via Laietana is being mortgaged with a project unilaterally predefined by the current council, without any previous study, without local or commercial consensus, and without political consensus.
This is not the path of a net participatory process nor is the maximum consensus that has always been demanded from the Association of Neighbors and Traders of Via Laietana.
That is why we want to present the project that we have carried out jointly with the UPC (ETSAB Department of Urban Planning and Territorial Planning of the School of Architecture of Barcelona), where the problems of the Via is analyzed, we propose possible solutions and warn us of the challenges of the pacification of the Way that confronts directly with the action that the City Council wants to do without any type of consensus and greatly limiting the options and definition of the future Via Laietana.
Therefore, next Thursday, July 12, 2018 at 9:45 p.m. in the room reserved for the College of Industrial Engineers of Catalonia (Via Laietana nº 39 – Barcelona), where we will explain in detail the project developed for the comprehensive reform of Via Laietana.
It is necessary to confirm the assistance in the email info@veinsicomerciantslaietana.com. For reasons of security of the College of Industrial Engineers of Catalonia, we ask for Name, Surnames and DNI of those attending the presentation and we will be grateful for your help.

  • Premis Talent de Barcelona i Catalunya | Barcelona Oberta

Premis Talent de Barcelona i Catalunya

sevenapp | 18 June 2018

Arriba la IV edició dels “Premis Talent de Barcelona i Catalunya”.

Iniciativa ciutadana per descobrir, reunir i difondre el millor talent català contemporani.

Esteu preparats i preparades per a demostrar el vostre talent?

Consulteu les bases i el calendari a la web

Amb la col·laboració de Barcelona Oberta.

  • Liceu a la fresca 2018 | Barcelona Oberta

Liceu a la fresca 2018

sevenapp | 14 June 2018

Places and streets of hundreds of municipalities will fill one year more than thousands of spectators to experience a unique experience: attend a live opera from the Liceu and outdoors. Next Saturday, June 16th at 10:00 p.m., it will be time to enjoy Manon Lescaut by Giacomo Puccini.

You will be able to enjoy the setting in such emblematic places as Palau Robert, Salvador Seguí Square and Arc de Triomf.

Giacomo Puccini achieved his first great triumph with Manon Lescaut premiered at the Teatro Regio in Turin on February 1, 1893. The opera, divided into four acts, is inspired by the novel Histoire du Chevalier Des Grieux et de Manon Lescaut of Abbot Prévost and details the ascension and fall of the courteous Manon.

The symphonic orchestra and choir of the Gran Teatre del Liceu will be under the baton of Emmanuel Villaume while Davide Livermore and Giò Forma sign the scene direction and stage scene. The three main roles lie on the Ukrainian soprano Liudmyla Monastyrska as Manon Lescaut, David Bižić, Serbian baritone as Lescaut and Gregory Kunde as American lyrical tenor as Renato Des Grieux.

More info on the web of the Gran Teatre del Liceu.

  • Pla d’Acció de Barcelona + Sostenible de Barcelona Oberta | Barcelona Oberta

Pla d’Acció de Barcelona + Sostenible de Barcelona Oberta

sevenapp | 14 May 2018

El Pla d’acció de Barcelona Oberta per la Sostenibilitat és un extracte del Catàleg de Serveis que l’entitat ofereix a les seves organitzacions membres.

Aquest Catàleg ofereix avantatges i beneficis als establiments comercials que formen part dels eixos comercials associats a Barcelona Oberta. Entre altres aspectes, s’ofereixen serveis i suport en la millora de la sostenibilitat dels establiments comercials a través d’acords amb empreses i organitzacions com Factor Energia i Torrot (sostenibilitat ambiental) i la Xarxa Laboral del Raval (responsabilitat social).

Barcelona Oberta ha apostat des de la seva fundació perquè les seves accions tinguessin la sostenibilitat i la responsabilitat social com a eix vertebrador.

Per aquest motiu s’han cercat acords estables amb empreses i organitzacions que aportin aquest valor a les accions que es fan des de Barcelona Oberta i per extensió als eixos comercials membres de la nostra organització.

Aquest any 2018 hem fet una aposta forta amb el Catàleg de Serveis, que ha de ser una eina bàsica de suport als nostres eixos comercials membres en la seva tasca de captació de nous establiments associats. Tanmateix, el Catàleg de Serveis aposta perquè els establiments comercials avancin en la millora de la seva empremta ambiental i en la seva responsabilitat social.

Per aquest motiu el Pla d’Acció de Sostenibilitat inclou aquells acords amb empreses i organitzacions que aporten aquest valor diferencial i qualitatiu. Un acord que els eixos comercials es poden fer seu i beneficiar-se’n tant com a entitat com els establiments comercials que en són socis.

El Pla d’Acció té com a finalitat aportar recursos útils als eixos comercials membres de Barcelona Oberta per tal que els comerços associats avancin en la sostenibilitat dels seus establiments.

Acord amb FACTOR ENERGIA: establiments més eficients

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Factor Energia aposta per l’energia verda, la sostenibilitat i l’optimització dels costos destinats per les empreses a l’energia. L’acord inclou avantatges pels establiments comercials que s’adhereixin a FactorEnergia.

  L’acord inclou els següents avantatges pels establiments:

  • Subministrament totalment renovable amb certificat d’energia verda100%

  • Optimització de la potència contractada estudiant el cas concret per adaptar la potència contractada a la que és necessària.

  • Finançament especial per fer canvis a il·luminació LED i bateries de condensació

  • Estudis personalitzats per adaptar les propostes a les necessitat específiques de cada empresa.

    Beneficiant-se de l’acord entre Barcelona Oberta i Factor Energia, a més de contribuir a la millora del medi ambient, els establiments es podran estalviar fins a un 20% de la factura anual en energia.

Acord amb la XARXA LABORAL DEL RAVAL: establiments més compromesos

logo_xarxa_laboral_raval

La Xarxa Laboral del Raval aplega 16 entitats de l’àmbit ocupacional i es constitueix amb l’objectiu d’optimitzar recursos i donar sortida a les personesque volen accedir al món laboral, moltes d’elles perfils amb dificultats d’inserció. Les entitats que formen la Xarxa tenen molts anys d’experiència, ofereixen unservei de garantia i qualitat i posen a disposició una borsa de treball que avarca un ampli ventall de perfils professionals

En aquest sentit, l’acord signat amb Barcelona Oberta vol facilitar la contractació de persones que formen part de la Xarxa Laboral per part dels establiments associats als eixos comercials membres de Barcelona Oberta.

Aquests, es poden beneficiar dels següents acord:

  • Difusió i gestió d’ofertes de feina a través la Xarxa Laboral.

  •  Preselecció de candidats basant-se en els requisits que demana l’empresa.

  • Acompanyament a les persones contractades en el seu procés d’adaptació laboral.

Acord amb la TORROT-MUVING: mobilitat més neta

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MUVING proporciona a l’usuari una experiència de mobilitat urbana accessible i pràctica, en la qual ja no es precisa disposar de vehicle propi, ni pagar per alguna cosa que no uses. A més, s’hi afegeix el component importantíssim del respecte per la sostenibilitat i millora de la qualitatde l’aire.

El vehicle elèctric representa la millor solució en la lluita contra la contaminació de l’aire i els seus efectes nocius en la salut, en la reducció de les dificultats del tràfic en les vies urbanes i en la limitació del consum excessiu d’energia. A més, fomenta la cultura sharing: compartint els recursos és com més eficients serem.

L’acord amb Barcelona Oberta ofereix beneficis als establiments comercials associats als eixos comercials membres de la nostra entitat, tant per benefici dels propis comerciants i resta de membres dels comerços, com per aportar un valor afegit als serveis que ofereixen a la seva clientela.

  • Catalog of services for establishments associated to Barcelona Oberta | Barcelona Oberta

Catalog of services for establishments associated to Barcelona Oberta

sevenapp | 6 May 2018

BARCELONA OBERTA, has signed collaboration agreements with different companies, organizations and professionals in order to have exclusive discounts and special services for its members.

The establishments associated to the commercial areas of Barcelona Oberta will be able to benefit from the exclusive advantages offered by our collaborators, which will provide:

 

All establishments associated to any commercial center of Barcelona Oberta can already benefit from the exclusive benefits they offer: Muving, Primaleben, Agencia Setting, Komunícalo, Personal Music, Reempresa, Saba, Red Laboral del Raval y Factor Energía.

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  • La dragona del Gòtic | Barcelona Oberta

La dragona del Gòtic

sevenapp | 25 April 2018

Next May 4 you are all invited to know “La Dragona de la Plaza Real”, an intergenerational and collective construction guided by Drap-Art (artist Dolo Navas) www.drapart.org

Based on previous workshops with the entities of the Gothic during the months of March and April to create cohesion among the different entities.

Initiative of the Association of Friends and Merchants of the Plaza Real

Participants: Barcelona City Council, Andreu Nin Library, Gabella Foundation, Esperanza Foundation, Senior Citizen and Children’s Court Pati Lllimona, Ludoteca Pieta, Ample Ludoteca.

Collaboration: Ateneo de Fabricación, Fábrica del Sol, and Itaka.La Project

  • Barcelonins: Compreu les vostres flors a La Rambla! | Barcelona Oberta

Barcelonins: Compreu les vostres flors a La Rambla!

sevenapp | 19 March 2018

Amics de La Rambla vol animar als barcelonins a defensar i promoure la tradicional relació entre La Rambla i les flors.

Dijous 22, les floristes de La Rambla repartiran plantes davant del Palau de la Virreina i els mestres de l’Escola de Disseny Floral i Paisatgisme oferiran un taller d’art floral.

La venda de flors a La Rambla és una de les tradicions més estimades de Barcelona. Encara que hi ha constància de venedores de flors a La Rambla des del segle XIII, les primeres parades de flors són de l’any 1853. Les flors de La Rambla han acompanyat el dia a dia de moltes generacions de barcelonins omplint de color, d’olors i de vida el centre del passeig més important de la ciutat. És tan impensable La Rambla sense flors com una Barcelona sense La Rambla. I si volem mantenir-la, si volem que les flors continuïn omplint de joia a passejants, badocs, compradors, veïns i visitants, els barcelonins hem d’implicar-nos. Hem de comprar més flors i, sempre que sigui possible, hem de fer-ho a La Rambla.

Amb aquesta crida Amics de La Rambla vol reforçar i difondre aquesta tradició que hem de defensar entre tots i que no s’ha de perdre.

Per fer-ho hem recuperat un cartell històric. L’any 1933 el Patronat de La Rambla de les Flors va organitzar un concurs de cartells amb la intenció de revitalitzar la vida i el comerç tradicional de La Rambla. El guanyador del concurs va ser Fulgenci Martínez Surroca amb aquest cartell que va ser imprès l’any 1934.

Amb la col·laboració de les floristes de La Rambla, el Gremi de Floristes de Catalunya, l’Escola de Disseny Floral i Paisatgisme, el Mercat de la Boqueria, l’Ajuntament de Barcelona i la Generalitat de Catalunya, Amics de La Rambla ha organitzat dues accions que volen posar en valor i difondre la tradició de les flors a La Rambla.

Dijous 22 de març, i dins dels actes de La Setmana del Comerç, organitzem un taller d’art floral gratuït de la mà dels mestres floristes de l’Escola de Disseny Floral i Paisatgisme al Mercat de la Boqueria i un repartiment de plantes al passeig central davant de La Virreina

BARCELONINS, COMPREU LES VOSTRES FLORS A LA RAMBLA!

Dijous, 22 de març de 2018

10 h. Taller d’Art Floral de Primavera
Sala de Juntes. Mercat de la Boqueria

13 h. Obsequi de plantes
Passeig Central. Davant del Palau de La Virreina

  • Talk “The challenges of trade and the impact of digital transformation” | Barcelona Oberta

Talk “The challenges of trade and the impact of digital transformation”

sevenapp | 14 March 2018

Within the framework of Trade Week 2018, ISDI and BARCELONA OBERTA organize the talk:

“The challenges of trade and the impact of digital transformation”.

We will discuss the digitization challenges that local commerce has, and what impact will the new digital tools have. Through examples and experiences, we will address how digital transformation can be an ally for the retail sector, and how to deal with it.

Reserve your place

 

  • PRIDE Barcelona 2018 | Barcelona Oberta

PRIDE Barcelona 2018

sevenapp | 7 March 2018

The PRIDE Barcelona is already close and, as every year, we encourage you to participate in the Manifestation / Parade and take advantage of this event to make you more visible.

This year, to indicate that you will participate in the PRIDE Barcelona 2018 rally you just have to download the form here and the regulations and make us the top filling and signed in info@pridebarcelona.org.

To the regulations attached to the form you will find all the necessary information about participating in the demonstration / parade of PRIDE Barcelona 2018, including the corresponding fees.

This year there are significant changes in order to guarantee the safety of both the participants and the spectators who participate in the event. This is an event that increasingly attracts a greater number of visitors, and the security of them is a priority. For this reason, please read carefully the regulations that we provide.

III Summit Barcelona Oberta

sevenapp | 29 November 2017

On Friday, November 17, 2017, Barcelona Oberta organizes its III Summit under the generic title “Private public collaboration, the key to success”.

Video summary of the event:

  • REIALitza’t | Barcelona Oberta

REIALitza’t

sevenapp | 29 November 2017

The members of the Association of Friends and Merchants of the Plaça Reial are being the protagonists of the first filming of the audiovisual project REIALIZAR. A communication campaign that invites the locals to return to their Royal Square. That is why it shows them, through social networks, how the place is now and who are its hosts, to avoid prejudices and end up with old stigmas.

To do so, it also uses a current audiovisual language with a series of videos and photos that have already started to be published on YouTube, Facebook and Instagram, with the hashtag #REIALIZED. In addition to enhancing the qualities that make it unique to the Real, this new approach to our place also makes echo of the events convened by the Association, such as the singing of Habaneras, the Txi-Kun and dance for people big, the DRAP ART or the Filatelia Market, among others. Everything, to project to the world the image that we are a civic place, cheerful and open to everybody.

It will continue until the end of November, coinciding with the lighting of Christmas lights in the square.

REIALIZAR is a campaign that has been elaborated within the framework of the Trade Competitiveness Plan 2017, co-financed by the Ministry of Economy of the Ministry of Economy, Industry and Competitiveness and the European Regional Development Fund (ERDF) of the European Union with the support of the Chamber of Commerce of Barcelona and Barcelona Oberta.

Project designed by Patricia Radovic, directed and conducted by journalist Marta Pons.

  • Nova web Pelai Centre i Rodalies | Barcelona Oberta

Nova web Pelai Centre i Rodalies

sevenapp | 28 November 2017

L’Associació Pelai Centre i Rodalies estrena nova web dins del Pla de Competitivitat del Comerç 2017

Visita la nova WEB per conèixer a fons un dels punts comercials de referència de Barcelona

L’Associació Pelai Centre i Rodalies és una entitat històrica de Barcelona, que va néixer fruit de les inquietuds dels establiments comercials i les activitats econòmiques de la zona, per defensar-ne el seu històric atractiu comercial i promoure’n la dinamització econòmica i els interessos socials dels seus establiments associats.

 

  • Neix el portal web “La Rambla Barcelona” | Barcelona Oberta

Neix el portal web “La Rambla Barcelona”

sevenapp | 27 November 2017
Amics de La Rambla, amb la col·laboració del Palau Moja, posa en funcionament, el dilluns 27 de novembre, “La Rambla Barcelona”, un nou portal web que descobrirà les anècdotes, activitats, restaurants, personatges i secrets més ben guardats del carrer més (des)conegut de Barcelona. El projecte busca recuperar la força d’una zona que, tot i ser l’ànima de Barcelona, ha patit molt darrerament.

Amb motiu del llançament del portal web, “La Rambla Barcelona” sorteja dos bitllets d’avió a Barcelona des de qualsevol part d’Espanya, per a la persona que els guanyi o per a regalar, amb una visita guiada per l’emblemàtic passeig. Per participar, només s’ha de seguir l’Instagram oficial de “La Rambla Barcelona” (@laramblabarcelona) i etiquetar a tres amics a la darrera publicació. Els guanyadors s’anunciaran a La Rambla Barcelona el 27 de novembre.

La informació es pot consultar a: http://www.laramblabarcelona.com/es/concurso/ i

http://www.laramblabarcelona.com/cat/sorteig/

Un projecte per enfortir La Rambla

Barcelona és una ciutat dinàmica i plena d’atractius. El seu interès per la cultura, per l’art i per les avantguardes, s’han reflectit sempre a la vida intensa de La Rambla. És zona de pas obligatòria per al vianant que vol perdre’s pels carrerons del Barri Gòtic i del Raval, per aquells que volen buscar cultura o aventures o per al barceloní que vol apropar-se al mar. La Rambla pertany, des de sempre, tant als habitants de la capital catalana com als visitants. “La Rambla Barcelona” vol que els barcelonins facin seu i coneguin millor aquest tram d’1,2 quilòmetres que és fonamental per a entendre la seva història, el seu present i el seu futur.

La cultura i l’art estaran molt presents a “La Rambla Barcelona,” on s’explicarà com s’han relacionat els artistes més influents de la nostra història amb la Rambla i com aquesta ha influït en la seva obra. Però a “La Rambla Barcelona” també es podrà trobar comerç, gastronomia, oci, anècdotes, personatges curiosos… una mica com a La Rambla mateixa.

“La Rambla Barcelona” és un projecte de l’associació Amics de La Rambla i el Palau Moja, la Casa del Patrimoni Català, un aparador per a descobrir tot el patrimoni de Catalunya des de La Rambla, i ha estat finançat amb fons europeus de desenvolupament regional dins del Pla de Competitivitat del Comerç 2017

  • The C.C. The Triangle lights the Christmas lights with the choir Barcelona Gospel Choir | Barcelona Oberta

The C.C. The Triangle lights the Christmas lights with the choir Barcelona Gospel Choir

sevenapp | 24 November 2017

On Thursday, November 23 at 8:00 pm, the Christmas holidays began at the shopping center

The C.C. The Triangle, located in Plaza Cataluña 1, has joined the Christmas lighting of the city of Barcelona with an opening ceremony on Thursday, November 23, for all customers and visitors to C.C. The Triangle. The action took place inside the shopping center and was attended by the choir of the Institut d’Estudis Nord-Americans, Barcelona Gospel Choir, who accompanied and encouraged with their songs from 6:00 pm to 8:00 pm the lighting of lights and They welcomed the Christmas holidays.

In addition, the C.C. The Triangle as of November 24 joins Black Friday offering exclusive discounts at its stores. All customers can enjoy shopping days with important offers in fashion, accessories and technology proposed by the various shops of the shopping center: Buff, Kipling, Play, Ibericus, + Vision, Sephora, TeaShop, Havaianas and Urban Outfitters.

About C.C. The Triangle:

El Triangle Building is located in Plaza Cataluña, 1, its location has positioned it as one of the meeting points of Barcelona, ​​becoming one of the reference places of the city. The Triangle, owned by a fund managed by DEKA Immobilien Investment and managed by the consultancy CBRE, was inaugurated on November 12, 1998.

Currently the commercial area has 100% occupancy in its 22 retail and catering stores with unique stores in the city such as Urban Outfitters, the flagship store of Havaianas and reference brands such as Fnac, Sephora New Store Concept or Starbucks. The building of Plaza Catalunya, 1 also has offices that have recently joined companies such as Skyscanner, Regus, Erni or the Bacardi Group.

  • Passeig de Gràcia | Barcelona Oberta

Passeig de Gràcia

sevenapp | 23 November 2017

Fashion, gastronomy, beauty, culture, entertainment … all in the heart of Barcelona.
This and much more is Passeig de Gràcia.
Let yourself fall in love with the most glamorous avenue in Barcelona!

With the support of the Pla de Competitivitat del Comerç 2017

 

  • We improve Via Laietana, neighbors and merchants. | Barcelona Oberta

We improve Via Laietana, neighbors and merchants.

sevenapp | 23 November 2017

The Association of Neighbors and Traders of Via Laietana and the School of Architecture of Barcelona (ETSAB) of the Polytechnic University of Catalonia (UPC) held a ‘workshop’ with ten students, with the objective of realizing a strategic project for the improvement and renovation of the street.

The agreement establishes that the collaboration between the Department of Urban Planning and Territorial Planning of the ETSAB with the neighbors will culminate with a contest in which the three best proposals for the improvement and renovation of Via Laietana will be chosen as a “Civic and commercial axis, respecting the linearity as a road of road access and revaluing the transversality of the historical center of Barcelona”.

With the support of Pla de Competitivitat del Comerç 2017

  • Commerce in La Barceloneta | Barcelona Oberta

Commerce in La Barceloneta

sevenapp | 22 November 2017

DISCOVER LA BARCELONETA

DISCOVER ALL WHAT YOU CAN VISIT AND VISIT:
WALK FOR YOUR STREETS, ENJOY YOUR BEACHES,
Interact with LOCAL COMMERCE.

LIVE LA BARCELONETA

With the support of the Plan de Competitividad del Comercio 2017

 

  • 20th edition of the Barcelona Trade Awards | Barcelona Oberta

20th edition of the Barcelona Trade Awards

sevenapp | 7 November 2017

Only in 20 years ago, in 1997, the 1st edition of the Commerce Awards, also known as “Barcelona, ​​the best store in the world” was held in Barcelona. It was an initiative that emerged from the world of commerce in Barcelona to value and recognize the efforts of traders in favor of innovation, regeneration and its drive in a major economic sector for the economy of the city. The City Council then picked up the glove and organized a prize-giving ceremony that until today is a tribute to Barcelona’s commerce and merchants. The festival of trade in Barcelona.

This edition has made a special recognition to the markets, axes, associations and commercial establishments of the city for its commitment to courage, firmness and solidarity shown as a result of the attacks of August 17:

AMICS DE LA RAMBLA, Mercat de la Boqueria, Associació Comerciants Pl. Reial, FEM RAVAL, Federació Comerciants del Raval, Eix Raval, BARNACENTRE, PELAI CENTRE, PLAÇA UNIVERSITAT I RODALIES, El Corte Inglés

The Albert Gónzalez Prize in the task of contributing to the promotion and knowledge of the city’s trade has been for the Cottet Family for more than 100 years of business involvement in the commercial dynamization of the city. He picked up the prize Mr. Javier Cottet, founding member and president of COMERTIA, Vice President of Barnacentre, Vice President of Barcelona Oberta and member of the Executive Committee of Barcelona Shopping City of Tourism of Barcelona.

Other awards:

PRIZE FOR INNOVATIVE TRADE: Ethnicity

SPECIAL MENTION AT SEPHORA

PRIZE TO SUSTAINABLE TRADE: The Stock

PRIZE TO THE PROXIMITY COMMERCE: El Colorado

SPECIAL MENTION in favor of SOLER CAPELLA CARNISSERS S.L. of the Provençal Market

MERCATS DE BARCELONA AWARD Recognition for the market association of the Ninot Market

  • III SUMMIT BARCELONA OBERTA | Barcelona Oberta

III SUMMIT BARCELONA OBERTA

sevenapp | 6 November 2017

 

PROGRAM

08: 45h – Arrival and accreditations.

09: 15h – Welcome Mr. Gabriel Jené
President Barcelona Oberta

Inaugural Parlaments:
Mr. Jaume Collboni
Second Deputy Mayor of the City Council of Barcelona

Mrs. Muntsa Vilalta and Cambra
General Director of Commerce and the Consortium of Commerce, Crafts and Fashion of Catalonia (CCAM)

09: 30h – Productive economy resulting from public-private management
Dr. Oriol Amat, Professor of Financial Economics and Accounting at the UPF.

10: 00h Round table – The success of Barcelona

Mr. Pere Duran
Former managing director of Turisme de Barcelona

Mr. Mateu Hernández
General Director of Barcelona Global

Mr. Constantí Serrallonga
General Director of Fira de Barcelona

Mr. Álvaro Riba
Marketing Manager Liverpool BID Company

Mrs. Sara Berbel
General Director of Barcelona Activa

Mr. Màrius Carol – Moderator
Director of La Vanguardia

11: 00h – Public-private management. Vision of two former Mayors

Excm. Mr. Xavier Trias, President of the Municipal Democratic Group of Barcelona City Council

Excm. Mr. Jordi Hereu, President and Partner of IdenCity.

Mr. Màrius Carol – Moderator. Director of La Vanguardia

11: 20h – Debate among attendees.

11: 40h – Closure of the 3rd Summit, by Mr. Gabriel Jené
President of Barcelona Oberta.

11: 55h – Closure by the Hon. Mrs. Ada Colau
Mayor of Barcelona

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