The members of the Association of Friends and Merchants of the Plaça Reial are being the protagonists of the first filming of the audiovisual project REIALIZAR. A communication campaign that invites the locals to return to their Royal Square. That is why it shows them, through social networks, how the place is now and who are its hosts, to avoid prejudices and end up with old stigmas.
To do so, it also uses a current audiovisual language with a series of videos and photos that have already started to be published on YouTube, Facebook and Instagram, with the hashtag #REIALIZED. In addition to enhancing the qualities that make it unique to the Real, this new approach to our place also makes echo of the events convened by the Association, such as the singing of Habaneras, the Txi-Kun and dance for people big, the DRAP ART or the Filatelia Market, among others. Everything, to project to the world the image that we are a civic place, cheerful and open to everybody.
It will continue until the end of November, coinciding with the lighting of Christmas lights in the square.
REIALIZAR is a campaign that has been elaborated within the framework of the Trade Competitiveness Plan 2017, co-financed by the Ministry of Economy of the Ministry of Economy, Industry and Competitiveness and the European Regional Development Fund (ERDF) of the European Union with the support of the Chamber of Commerce of Barcelona and Barcelona Oberta.
Project designed by Patricia Radovic, directed and conducted by journalist Marta Pons.