• Training session: Strategic aspects of the leadership and leadership of association of commercial establishments | Barcelona Oberta

Training session: Strategic aspects of the leadership and leadership of association of commercial establishments

sevenapp | 16 October 2018

The sessions of Barcelona Oberta are directed to the managers of the Commercial Axis

of our association.

The training sessions want to be inspiring and / or new catalysts

Actions and try to provide updated information and practical content in both retail

as well as the dynamism of the territory and its establishments.

Formative session:

Strategic aspects of the management and leadership of association of establishments

commercial

Monday October 29

9:30 a.m. to 1:30 p.m. (arrival at 9:15 p.m.)

– Núria Beltran – Director of ESCODI (Higher School of Commerce and Distribution

of Barcelona)

What is the role of an Association and the key factors for its success?

• Understanding the environment

• Understand what happens within the Association

• Personal relationships, leadership and management

• To clearly establish the mission and objectives of the Association

How to enhance the role of an Association: external relations

• Relations with the media

• Relations with the Administration and with other entities

The common features of successful projects

Part 2

What makes a store or a commercial axis good?

– Núria Beltran – Executive Director of ESCODI (Higher School of Commerce and

Distribution of Barcelona)

• Changes in the business environment: opportunities, challenges and false topics

• Attraction factors: changes in lifestyles and in the customer environment

• What makes a store good (and a commercial axis)

• Some reflections on e-commerce and omnocality

Reserve your place at mailprojectes@barcelonaoberta.cat

Place: Chamber of Commerce of Barcelona

Av. Diagona, 452 08006 Barcelona

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