The sessions of Barcelona Oberta are directed to the managers of the Commercial Axis
of our association.
The training sessions want to be inspiring and / or new catalysts
Actions and try to provide updated information and practical content in both retail
as well as the dynamism of the territory and its establishments.
Training session: Shopping tourism – how to manage the opportunity in an area
tourist Positioning of the territory and its offer
Monday 12 November
9:30 a.m. to 10:30 p.m. (arrival 9.15 p.m.)
Borja Castresana – Founder and CEO of BuyAway
BuyAway is the first exclusive shopping tourism agency
To maximize the potential of tourist sales. Experts in tourism, marketing and
retail The purpose of BuyAway is to attract traffic to stores, impact them
Sales of commerce and preparing brands and commerce to position itself in it
tourist sector The founding team of BuyAway combines more than 20 years
Experience managing marketing, retail and tourist management.
Reserve your place at firstname.lastname@example.org
Place: Chamber of Commerce of Barcelona
Av. Diagona, 452 08006 Barcelona