• THE PROJECT LEADERSHIP FOR THE ASSOCIATION OF COMMERCIALS Born Comerç, ES CONSOLIDA. | Barcelona Oberta
  • THE PROJECT LEADERSHIP FOR THE ASSOCIATION OF COMMERCIALS Born Comerç, ES CONSOLIDA. | Barcelona Oberta

THE PROJECT LEADERSHIP FOR THE ASSOCIATION OF COMMERCIALS Born Comerç, ES CONSOLIDA.

sevenapp | 5 April 2019

THE PROJECT LEADERSHIP FOR THE ASSOCIATION OF COMMERCIALS Born Comerç, ES CONSOLIDA.

COMMITMENT TO THE EXECUTION OF THE ACTIONS PROVIDED FOR IN THE WORKING PLATE INITIATED TO 2017.

THE OBJECTIVE TO BUILD THE BASES FOR PRESENTING A BID-APEU in the future.

On the occasion of the presentation of the new corporate image of Born Comerç and the remodeling of the service point to the associate, the Association of traders Born Comerç will present the first actions executed by the entity, as a commitment reached in the The execution of the Strategic Bid-Apeu plan that was executed in 2017.

WHO WE ARE TRADE AS A PROJECT

Born Trade is integration: before and now, the new and the traditional, the local and the global.

Born Comerç, is a project open to Barcelona and to the world; the most cosmopolitan Barcelona.

Born Comerç, is a product: COMMERCE – RESTAURATION – ART.

The Born Trade project as an association is to dynamise the neighborhood and position it, introducing the cultural, catering and trade offering that characterizes it.

Born Comerç is a project aimed at enhancing the elements of singularity and differentiation of its proposal; based on the authenticity, diversity and creativity of your product.

WHAT ARE THE VALUES THAT IDENTIFY YOU

AUTHENTICITY (of the urban space, the architectural structure and the product),

THE DIVERSITY (of operators, proposals and projects),

CREATIVITY (with the product and the concept),

THE CONVIVENCE (of uses, operators and economic agents).

WHAT HAVE BEEN OUR PRIORITIES THIS LAST YEAR?

On the basis of becoming a Bid-Apeu, the aim of Born Comerç has been to work in an orderly and with priorities, the necessary actions to consolidate and improve our environment and the economic activities that are generated in complicity with the territory and its agents. We have focused on working and improving everything that is in our hands; like now:

Structure and better work our product:

Born Shopping

Born Gourmet

Born Culture (art)

Communicate effectively:

Campaign #Rebornem

“Barcelona starts at Born …

And from El Born,

We’re reborn all Barcelona ”

Accompany the associate,

An open address to the associate

Constant communication with the partner of all activities and operations

Continue betting on professional management

A professional manager

A Board of Directors

WHAT ARE THE PROPER ACTIONS?

Dynamic actions that are connected with culture, history and traditions:

Sant Jordi: “Born give you a book” campaign. Campaign on Born Trade will give away the book “Santa Maria del Mar”.

Music to the commerce on the occasion of the international music day.

The night of the Museums.

Circus to Commerce.

Historical exhibition open gallery “trade before and now”: historical photography of what was previously each establishment, so that they are exposed within each trade.

Campaign #BornNadal: Christmas school songs on the streets of El Born. Digital marketing campaign. Management of Christmas lighting.

Actions to boost the product and economic activities of the Born:

Born Gourmet and the actions with Born Street Food

The Gastronomic Days Festa del #ViNovell

The Full Moon Night (stock stock out for trading)

The projection of the Born and its associates:

We continue with #rebonerm

Digital marketing campaign with “bloggers / influencers”

VII edition of the Born Comerç Awards to recognize the operators and actors that help position the Born.