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Big Data study on consumer behavior in the Eixos de Barcelona Oberta

Barcelona Oberta’s shopping areas lose 70% of pedestrian traffic in times of pandemic & nbsp; >

68.6% of stores had a 50% or more drop in sales in the fourth quarter of 2020, compared to the same quarter last year. & nbsp;

The Big Data Study on Consumer Behavior in the Eixos de Barcelona Oberta points to a clear and severe economic recession in trade due to the Covid effect, which adds to the already detected slowdown economic growth that began in 2019. & nbsp;

The Covid effect has caused the loss of mobility of residents of Barcelona and surroundings who regularly visited the center (-63%), sporadic visitors (-78%) and tourism (-94%) which has greatly damaged the commercial health of the city center. Before the pandemic, shopping tourism was of paramount importance in certain areas such as Passeig de Gràcia (35%), Pelai, Plaça Catalunya, Plaça Universitat, Las Ramblas and Rambla Catalunya (almost 30%), Born (26%). or Barnacentre (24%). & nbsp;

As a result of Covid, a drastic change in consumption habits is detected with purchases motivated by the need to spend more hours at home (teleworking, fewer outdoor leisure options) which speeds up the purchase online and that creates a huge dispersion in the economic impact depending on the product categories. Technology, household goods and especially food are being the most benefited commercial categories in this pandemic period, to the detriment of fashion, catering and leisure and hotel spaces, activities that at the same time constitute the most important expenditure by tourists: fashion (68.8%), leisure and catering (17.8%) and health (6.8%). & nbsp;

One of the most disturbing conclusions of the Big Data Study commissioned by Barcelona Oberta to CREATE Smart Business is that before the declaration of the state of Alarm and home confinement, sales in 2020 they were already below 2019, and with the Covid effect its decline was even more pronounced, reaching at the end of February to -23% in turnover and -27% in average ticket, and reaching -90% in the confinement period. The decrease in pedestrian traffic at the aggregate level was -70%. & nbsp;

Business situation of the Barcelona Oberta axes – February 2021. & nbsp;

This situation agrees with the results of the survey of the situation of the commercial axes of Barcelona Oberta. In terms of turnover, there was a drop in sales of 50% or more in 68.6% of businesses in the fourth quarter of 2020 compared to the same quarter last year , and only 4.4% of respondents have maintained or increased turnover compared to the same quarter of 2019. & nbsp;

Three out of four companies (74.4%) maintain the network of points of sale compared to the previous year and one out of five entrepreneurs (21, 15%) has closed; only 4.5% made new openings. & nbsp;

In the workplace, 88.4% of companies have part of the ERTO staff : 68.1% less than 10 people, 22, 4% between 10 and 50 people, and 9.4% more than 50 people. Press contact: Elvira Garcia – elvira@agenciasetting.com – T. 615 153 944. & nbsp;

Regarding aid and subsidies , 69.2% have received some type of financial aid, either with the ERTOs, or through aid from the Generalitat and the City Council, although the survey finds that they are completely insufficient to compensate for the loss of revenue. 81% of businesses have received grants worth less than € 10,000 while 59% put losses at more than € 100,000 and 24% at more than € 500,000. & nbsp ;

36.5% of respondents did not reach agreements with the owners of commercial premises, both with individuals (18.6%) and with large owners (17.9%). = “Apple-converted-space”> & nbsp;

From October 2021 until now, 87.2% of entrepreneurs and traders have stated they will continue with the business, while 12.8% plan to close this year, and of this percentage, 7.7% plan to do so before the end of June . & nbsp;

This data added to the data collected in previous reports accumulates a 38% closing intention from the of the pandemic. & nbsp;

Barcelona’s trade is in a very critical situation and after a year of pandemic there is a serious lack of financing. From Barcelona Oberta we want to claim once again: & nbsp;

  • Non-performing financing to offset losses. & nbsp;
  • Improved mobility. & nbsp;
  • Tax cuts, especially with closed activities. & nbsp;
  • Public-private partnership to agree trade restrictions on trade and catering. & nbsp;
  • Intervention of the central government and the Generalitat in the conflict over commercial rents with large landlords. & nbsp;
  • Reopening of malls, + 400m2 shops and non-essential shops on Saturday, which would mean a liquidity inflow. & nbsp; < / li>

More about Barcelona Oberta & nbsp;

Barcelona Oberta is the union of 20 tourist commercial axes that share a vision of the economic and social role of local retail, and represent shopping tourism. They are part of Barcelona Oberta: & nbsp;

Pelai Street Merchants Association, University Square and Neighborhoods & nbsp;

Barna Center Federation of Associations & nbsp;

Associació Rambla Catalunya i Travessers & nbsp;

Friends of Passeig de Gràcia Association & nbsp;

El Molino FEM Foundation Association & nbsp;

Association of Friends, Neighbors and Merchants of the Rambla and Plaça Catalunya & nbsp;


Gaixample Merchants and Entrepreneurs Association & nbsp;

Born Trade Association & nbsp;

Barceloneta Merchants and Industrialists Association – ACIB & nbsp;

Gaudí Shopping Association & nbsp;

Via Laietana Merchants Association & nbsp;

Royal Square Friends and Merchants Association & nbsp;

Diagonal Island Merchants Association & nbsp;

Eix Comercial Les Glòries & nbsp;

Associació Diagonal Barcelona & nbsp;

FEM Raval Traders Association & nbsp;

Port Porches & nbsp;

Associació Front Marítim Barceloneta & nbsp;

Eix Comercial Sagrada Família & nbsp;

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