{"id":1743,"date":"2022-07-27T09:50:00","date_gmt":"2022-07-27T07:50:00","guid":{"rendered":"https:\/\/barcelonaoberta.cat\/loyapp-is-born-the-mobile-application-that-promotes-recurring-purchases-from-local-businesses\/"},"modified":"2022-11-29T14:23:59","modified_gmt":"2022-11-29T12:23:59","slug":"loyapp-is-born-the-mobile-application-that-promotes-recurring-purchases-from-local-businesses","status":"publish","type":"post","link":"https:\/\/barcelonaoberta.cat\/en\/loyapp-is-born-the-mobile-application-that-promotes-recurring-purchases-from-local-businesses\/","title":{"rendered":"Loyapp is born, the mobile application that promotes recurring purchases from local businesses"},"content":{"rendered":"\n<ul class=\"has-medium-font-size\"><li><a href=\"file:\/\/\/C:\/Users\/AgenciaSetting\/Downloads\/barcelonaoberta.cat\">Barcelona Oberta<\/a> is one of the main entities that joins the digitalisation revolution of the associated establishments.<\/li><li><a href=\"https:\/\/loyapp.es\/?utm_source=NdP&amp;utm_medium=press&amp;utm_campaign=NdP&amp;utm_id=NdP\" target=\"_blank\" rel=\"noopener\"><strong>Loyapp<\/strong><\/a><strong>is a new mobile app that helps local businesses boost <strong>ltheir repeat sales <\/strong>with a tailored, digital loyalty program that <strong>connects with their repeat <\/strong>customers.<\/strong><\/li><li>Loyapp was launched in Barcelona in 2022, and already has more than 1,000 active customers who benefit from the loyalty program of their favorite establishments through the app.<\/li><\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1024\" height=\"683\" src=\"https:\/\/barcelonaoberta.cat\/wp-content\/uploads\/2022\/09\/loyapp-1024x683.jpg\" alt=\"\" class=\"wp-image-1353\" srcset=\"https:\/\/barcelonaoberta.cat\/wp-content\/uploads\/2022\/09\/loyapp-1024x683.jpg 1024w, https:\/\/barcelonaoberta.cat\/wp-content\/uploads\/2022\/09\/loyapp-300x200.jpg 300w, https:\/\/barcelonaoberta.cat\/wp-content\/uploads\/2022\/09\/loyapp-768x512.jpg 768w, https:\/\/barcelonaoberta.cat\/wp-content\/uploads\/2022\/09\/loyapp.jpg 1087w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>I&#8217;m sure you&#8217;ve ever been offered a paper stamp <strong>loyalty card<\/strong> that ended up lost in your wallet before it was completed. Imagine the convenience of bringing all the cards from your favorite places into a single app where you can earn points and redeem rewards with a single click. Imagine the <strong>convenience of bringing all the cards<\/strong> from your favorite places into a single app where you can earn points and redeem rewards with a single click.<\/p>\n\n\n\n<p>The company, which was born in the INICIA program of entrepreneurship for women of <a href=\"https:\/\/www.barcelonactiva.cat\/\" target=\"_blank\" rel=\"noopener\"><strong>Barcelona Activa<\/strong><\/a>, was created by Silvia and Carlos, its two founding partners, at the end of 2021 seeing the need<\/p>\n\n\n\n<p>to give digital tools to small businesses to make <strong>them more competitive<\/strong> with respect to the big stores. While local establishments continue to retain their customers with <strong>paper stamp cards<\/strong>, the most well-known companies have invested in their own <strong>applications to retain<\/strong> their customers and identify them when they make purchases at the point of sale.<\/p>\n\n\n\n<p>Loyapp offers local businesses, restaurants and services, a tool to have <strong>their loyalty program in digital format<\/strong>, thus avoiding the need to print and, therefore, favoring environmental sustainability. In addition, the same application can be used in all establishments in the network, creating a <strong>community of consumers<\/strong> who are committed to local commerce and favoring <strong>the circular economy.<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" width=\"572\" height=\"381\" src=\"https:\/\/barcelonaoberta.cat\/wp-content\/uploads\/2022\/09\/loyapp2.jpg\" alt=\"\" class=\"wp-image-1347\" srcset=\"https:\/\/barcelonaoberta.cat\/wp-content\/uploads\/2022\/09\/loyapp2.jpg 572w, https:\/\/barcelonaoberta.cat\/wp-content\/uploads\/2022\/09\/loyapp2-300x200.jpg 300w\" sizes=\"(max-width: 572px) 100vw, 572px\" \/><\/figure>\n\n\n\n<h1>Beneficis d&#8217;un programa de fidelitzaci\u00f3 al m\u00f2bil:<\/h1>\n\n\n\n<ul><li>Avoid printing cards by giving a more effective solution that fights against paper waste<\/li><\/ul>\n\n\n\n<ul><li>Increase the digital visibility of the loyalty program to reach more people in the area<\/li><\/ul>\n\n\n\n<ul><li>It allows data analysis of actions taken at the point of sale<\/li><\/ul>\n\n\n\n<ul><li>Streamline point validation and reward delivery with a single click<\/li><\/ul>\n\n\n\n<ul><li>Connect with customers through notifications and reminders to encourage them to come back<\/li><\/ul>\n\n\n\n<p>Through the application, available on <a href=\"https:\/\/loyapp.es\/disfruta-recompensas-fidelidad\/?utm_source=NdP&amp;utm_medium=press&amp;utm_campaign=NdP&amp;utm_id=NdP\" target=\"_blank\" rel=\"noopener\"><strong>Android i iOS<\/strong><\/a>, establishments create a <strong>profile of their business<\/strong> to show their loyalty program to give it visibility, <strong>validate the points<\/strong><\/p>\n\n\n\n<p>their customers by scanning the personal QR code and <strong>receive data<\/strong> on the performance of loyalty actions.<\/p>\n\n\n\n<p>For their part, customers have the digital card where they accumulate points with purchases until they <strong>reach the reward<\/strong> marked for each trade and receive reminders of use <strong>to keep in touch<\/strong> with the establishment. A <strong>convenient and sustainable<\/strong> way to not miss any promotion and save by <strong>shopping<\/strong> at local stores.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" width=\"947\" height=\"631\" src=\"https:\/\/barcelonaoberta.cat\/wp-content\/uploads\/2022\/09\/comite.jpg\" alt=\"\" class=\"wp-image-1358\" srcset=\"https:\/\/barcelonaoberta.cat\/wp-content\/uploads\/2022\/09\/comite.jpg 947w, https:\/\/barcelonaoberta.cat\/wp-content\/uploads\/2022\/09\/comite-300x200.jpg 300w, https:\/\/barcelonaoberta.cat\/wp-content\/uploads\/2022\/09\/comite-768x512.jpg 768w\" sizes=\"(max-width: 947px) 100vw, 947px\" \/><\/figure>\n\n\n\n<p>The network of establishments that you can find in the app grows thanks to collaboration agreements the 23 commercial axes of <a href=\"https:\/\/barcelonaoberta.cat\/barcelona-oberta-colabora-con-loyapp-para-impulsar-la-economia-local\/?lang=es\"><strong>Barcelona Oberta<\/strong><\/a>. Since its launch, Loyapp has more than <strong>1,000 active users<\/strong> who have made more than 3,000 point validations through the app, with a <strong>repetition rate<\/strong> of over 60%.<\/p>\n\n\n\n<p>Loyapp received an <strong>honorable mention<\/strong> in the face-to-face sales category at the 4th edition of the Technological Ideas Competition for Retail Trade (<a href=\"https:\/\/comercio.gob.es\/ComercioInterior\/Concurso\/Paginas\/default.aspx\" target=\"_blank\" rel=\"noopener\"><strong>COMITEC<\/strong><\/a>) convened by the Secretary of State for Trade in 2021. In addition, it belongs to the Netmentora Catalunya network <a href=\"https:\/\/netmentoracatalunya.org\/\" target=\"_blank\" rel=\"noopener\"><strong>Netmentora Catalunya<\/strong><\/a><strong> <\/strong>and has been boosted by several <strong>incubation and acceleration<\/strong> programs, such as the LIDERA program of <a href=\"https:\/\/www.barcelonactiva.cat\/\" target=\"_blank\" rel=\"noopener\"><strong>Barcelona Activa<\/strong><\/a>, or the recent Startup Bootcamp of <a href=\"https:\/\/la-terminal.es\/\" target=\"_blank\" rel=\"noopener\"><strong>La Terminal<\/strong><\/a><strong> <\/strong>and <a href=\"https:\/\/www.fundacionhiberus.com\/\" target=\"_blank\" rel=\"noopener\"><strong>Fundaci\u00f3 Hiberus<\/strong>.<\/a><\/p>\n\n\n\n<p><em>&#8220;Our motivation is to create a digital community of local consumers committed to local commerce so that more customers return daily to neighborhood businesses and, in this way, boost the local economy&#8221;<\/em> explains Silvia Romero, co-founder and CEO of Loyapp.<\/p>\n\n\n\n<p>The startup seeks to <strong>expand its collaboration network<\/strong> with associations and commercial axes to provide digitization solutions to its associated businesses that help them strengthen recurring sales and, thus, create a <strong>positive impact<\/strong> on the city and the economy of the neighborhoods.<\/p>\n\n\n\n<h1>For more information about Loyapp:<\/h1>\n\n\n\n<p>Silvia Romero &#8211; CEO i Co-fundadora de Loyapp. Contact: <a href=\"mailto:silvia@loyapp.es\">silvia@loyapp.es<\/a> \/ 625051868<\/p>\n\n\n\n<p>Web: <a href=\"https:\/\/loyapp.es\" target=\"_blank\" rel=\"noopener\">https:\/\/loyapp.es<\/a><\/p>\n\n\n\n<p>Linkedin: <a href=\"https:\/\/www.linkedin.com\/company\/loyapp\" target=\"_blank\" rel=\"noopener\">https:\/\/www.linkedin.com\/company\/loyapp<\/a> Instagram: @loyapp.es<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Barcelona Oberta is one of the main entities that joins the digitalisation revolution of the associated [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1354,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[12],"tags":[],"_links":{"self":[{"href":"https:\/\/barcelonaoberta.cat\/en\/wp-json\/wp\/v2\/posts\/1743"}],"collection":[{"href":"https:\/\/barcelonaoberta.cat\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/barcelonaoberta.cat\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/barcelonaoberta.cat\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/barcelonaoberta.cat\/en\/wp-json\/wp\/v2\/comments?post=1743"}],"version-history":[{"count":3,"href":"https:\/\/barcelonaoberta.cat\/en\/wp-json\/wp\/v2\/posts\/1743\/revisions"}],"predecessor-version":[{"id":2588,"href":"https:\/\/barcelonaoberta.cat\/en\/wp-json\/wp\/v2\/posts\/1743\/revisions\/2588"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/barcelonaoberta.cat\/en\/wp-json\/wp\/v2\/media\/1354"}],"wp:attachment":[{"href":"https:\/\/barcelonaoberta.cat\/en\/wp-json\/wp\/v2\/media?parent=1743"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/barcelonaoberta.cat\/en\/wp-json\/wp\/v2\/categories?post=1743"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/barcelonaoberta.cat\/en\/wp-json\/wp\/v2\/tags?post=1743"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}