{"id":1746,"date":"2022-06-21T15:13:00","date_gmt":"2022-06-21T13:13:00","guid":{"rendered":"https:\/\/barcelonaoberta.cat\/barcelona-open-together-with-the-barcelona-chamber-of-commerce-and-the-barcelona-city-council-launch-the-second-cycle-of-the-podcast-series-commerce-is-also-digital\/"},"modified":"2022-11-29T14:24:15","modified_gmt":"2022-11-29T12:24:15","slug":"barcelona-open-together-with-the-barcelona-chamber-of-commerce-and-the-barcelona-city-council-launch-the-second-cycle-of-the-podcast-series-commerce-is-also-digital","status":"publish","type":"post","link":"https:\/\/barcelonaoberta.cat\/en\/barcelona-open-together-with-the-barcelona-chamber-of-commerce-and-the-barcelona-city-council-launch-the-second-cycle-of-the-podcast-series-commerce-is-also-digital\/","title":{"rendered":"Barcelona Open together with the Barcelona Chamber of Commerce and the Barcelona City Council launch the second cycle of the podcast series &#8220;Commerce is also digital&#8221;"},"content":{"rendered":"\n<ul class=\"has-medium-font-size\"><li><strong>From the hand of the journalist, Carmen Cort\u00e9s, we will learn about the digitisation cases of four retail brands in the city: Ferreteria Bolibar, Grupo Sagardi, Idun and Raima.<\/strong><\/li><\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1024\" height=\"576\" src=\"https:\/\/barcelonaoberta.cat\/wp-content\/uploads\/2022\/09\/CARATULA_GRAL_8_PODCASTS-1024x576.png\" alt=\"\" class=\"wp-image-1335\" srcset=\"https:\/\/barcelonaoberta.cat\/wp-content\/uploads\/2022\/09\/CARATULA_GRAL_8_PODCASTS-1024x576.png 1024w, https:\/\/barcelonaoberta.cat\/wp-content\/uploads\/2022\/09\/CARATULA_GRAL_8_PODCASTS-300x169.png 300w, https:\/\/barcelonaoberta.cat\/wp-content\/uploads\/2022\/09\/CARATULA_GRAL_8_PODCASTS-768x432.png 768w, https:\/\/barcelonaoberta.cat\/wp-content\/uploads\/2022\/09\/CARATULA_GRAL_8_PODCASTS-1536x864.png 1536w, https:\/\/barcelonaoberta.cat\/wp-content\/uploads\/2022\/09\/CARATULA_GRAL_8_PODCASTS.png 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>After the success of the premiere of the first series of podcasts &#8220;Trade is digital&#8221; last January, the entity Barcelona Oberta, with the support of the City Council and the Barcelona Chamber of Commerce, through of the HUB cambraDigital, have decided to release a second season. On this occasion, the interviews on digitization correspond to four <em>retail<\/em> companies that have a presence in the commercial areas of Barcelona Oberta, such as the Born, Rambla Catalunya, Barnacentre and the Eix Sagrada Fam\u00edlia.<\/p>\n\n\n\n<p>In each of these capsules, and by the hand of the journalist Carmen Cort\u00e9s, a journalist from Betev\u00e9, the experiences in different digitization processes of recognized brands in the categories of restoration, DIY, beauty and stationery will be discussed. Through interviews with its owners and managers, the Barcelona Oberta entity wants to publicize real cases of digital transformation of businesses in the city.<\/p>\n\n\n\n<p>With a duration of approximately fifteen minutes, the audiovisual capsules will host a new protagonist every Wednesday who will share the challenges of their businesses with a digital key. <strong>Bruna Bolibar<\/strong>, manager of Ferreteria Bolibar, will share his experience with &#8220;The digitization of an emblematic and familiar trade&#8221;; <strong>Juan Carlos Arriaga<\/strong>, Sagardi&#8217;s head of marketing and communication will explain the challenge of &#8220;How to digitize the uniqueness of a gastronomic experience&#8221;; <strong>Loli Iborra<\/strong>, administrator at Idun, Bienestar y Belleza, will talk to us about &#8220;Digitalization as a professionalization tool&#8221;; and finally, <strong>N\u00faria Raja i Nil Muntan\u00e9<\/strong>, manager and marketing director of the well-known Raima stationery shop, will explain how: &#8220;Europe&#8217;s largest stationery shop is also digital&#8221;.<\/p>\n\n\n\n<p>The set of this series <strong>&#8220;Trade is also digital&#8221;<\/strong> includes the first season, with interviews with La Mallorquina, Cottet, Veritas and Aragaza, all unique brands of the city&#8217;s commercial hubs. With this initiative, Barcelona Oberta wants to contribute to improving and promoting the digital transformation of Barcelona&#8217;s commerce, to place it on a par with the main world shopping cities.<\/p>\n\n\n\n<p>The podcast series can be heard online on the <a href=\"https:\/\/www.youtube.com\/channel\/UC8ps7EtySAkkRZUBSk2nAHA\/featured\" target=\"_blank\" rel=\"noopener\">YouTube<\/a> and <a href=\"https:\/\/open.spotify.com\/episode\/2GPWafg0WjSRXwGp0bTOGZ\" target=\"_blank\" rel=\"noopener\">Spotify<\/a> channels of <strong>Barcelona Oberta <\/strong>and <strong>Cambra de Barcelona, <\/strong>through the web <a href=\"http:\/\/cambradigital.cat\/\" target=\"_blank\" rel=\"noreferrer noopener\">cambradigital.cat<\/a>.<\/p>\n\n\n\n<h2><strong><em>More about Barcelona Oberta<\/em><\/strong><\/h2>\n\n\n\n<p><em>Barcelona Oberta is the union of 23 commercial tourist centers that share a vision of the economic and social role of retail in the city, and represent shopping tourism. They are part of Barcelona Oberta: <\/em><em><\/em><\/p>\n\n\n\n<p><em>Agrupaci\u00f3 de comerciants i industrials de Barceloneta \u2013 ACIB<\/em><em><\/em><\/p>\n\n\n\n<p><em>Associaci\u00f3 comerciants del carrer Pelai Centre i Rodalies<\/em><em><\/em><\/p>\n\n\n\n<p><em>Associaci\u00f3 Rambla Catalunya i Travessers<\/em><em><\/em><\/p>\n\n\n\n<p><em>Associaci\u00f3 Amics del Passeig de Gr\u00e0cia<\/em><em><\/em><\/p>\n\n\n\n<p><em>Associaci\u00f3 Fundaci\u00f3 El Molino FEM<\/em><em><\/em><\/p>\n\n\n\n<p><em>Associaci\u00f3 d\u2019Amics, Ve\u00efns i Comerciants de la Rambla i Pla\u00e7a Catalunya<\/em><em><\/em><\/p>\n\n\n\n<p><em>Associaci\u00f3 de comerciants Born Comer\u00e7<\/em><em><\/em><\/p>\n\n\n\n<p><em>Associaci\u00f3 comerciants Gaud\u00ed Shopping<\/em><em><\/em><\/p>\n\n\n\n<p><em>Associaci\u00f3 d\u2019Amics i Comerciants de la Pla\u00e7a Reial<\/em><em><\/em><\/p>\n\n\n\n<p><em>Associaci\u00f3 de Comerciants l\u2019Illa Diagonal<\/em><em><\/em><\/p>\n\n\n\n<p><em>Diagonal Boulevard<\/em><em><\/em><\/p>\n\n\n\n<p><em>Associaci\u00f3 de Comerciants FEM Raval<\/em><em><\/em><\/p>\n\n\n\n<p><em>Associaci\u00f3 Front Mar\u00edtim Barceloneta<\/em><\/p>\n\n\n\n<p><em>Centre Comercial Les Arenes<\/em><\/p>\n\n\n\n<p><em>Diagonal Mar Centre Comercial<\/em><\/p>\n\n\n\n<p><em>El Corte Ingl\u00e9s<\/em><\/p>\n\n\n\n<p><em>L\u2019Eix Comercial Sagrada Fam\u00edlia<\/em><\/p>\n\n\n\n<p><em>Federaci\u00f3 d\u2019associacions de Barna Centre<\/em><em><\/em><\/p>\n\n\n\n<p><em>Porxos del Port<\/em><\/p>\n\n\n\n<p><em>Sant Antoni Encants<\/em><\/p>\n\n\n\n<p><em>Uni\u00f3 de comerciants Som Sant Antoni <\/em><\/p>\n\n\n\n<p><em>Westfield Gl\u00f2ries<\/em><\/p>\n\n\n\n<p><em>Xarxa de Comer\u00e7 Divers de Barcelona<\/em><em><\/em><\/p>\n\n\n\n<h2><strong>More about Comer\u00e7 de Barcelona<\/strong><\/h2>\n\n\n\n<p>The Barcelona Chamber of Commerce <strong>offers transversal services while contributing to the economic and business development of the entire productive fabric.<\/strong> The corporation establishes as a roadmap the Catalonia 2030\/40 project, which aims to build a new economic model that contributes to drawing a more internationalized, socially responsible, environmentally sustainable and high added value Catalonia.<strong><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>From the hand of the journalist, Carmen Cort\u00e9s, we will learn about the digitisation cases of [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1336,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[12],"tags":[],"_links":{"self":[{"href":"https:\/\/barcelonaoberta.cat\/en\/wp-json\/wp\/v2\/posts\/1746"}],"collection":[{"href":"https:\/\/barcelonaoberta.cat\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/barcelonaoberta.cat\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/barcelonaoberta.cat\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/barcelonaoberta.cat\/en\/wp-json\/wp\/v2\/comments?post=1746"}],"version-history":[{"count":2,"href":"https:\/\/barcelonaoberta.cat\/en\/wp-json\/wp\/v2\/posts\/1746\/revisions"}],"predecessor-version":[{"id":2589,"href":"https:\/\/barcelonaoberta.cat\/en\/wp-json\/wp\/v2\/posts\/1746\/revisions\/2589"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/barcelonaoberta.cat\/en\/wp-json\/wp\/v2\/media\/1336"}],"wp:attachment":[{"href":"https:\/\/barcelonaoberta.cat\/en\/wp-json\/wp\/v2\/media?parent=1746"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/barcelonaoberta.cat\/en\/wp-json\/wp\/v2\/categories?post=1746"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/barcelonaoberta.cat\/en\/wp-json\/wp\/v2\/tags?post=1746"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}