{"id":1780,"date":"2022-02-01T15:13:00","date_gmt":"2022-02-01T13:13:00","guid":{"rendered":"https:\/\/barcelonaoberta.cat\/premiere-of-the-podcast-series-trade-is-also-digital\/"},"modified":"2022-09-28T21:04:44","modified_gmt":"2022-09-28T19:04:44","slug":"premiere-of-the-podcast-series-trade-is-also-digital","status":"publish","type":"post","link":"https:\/\/barcelonaoberta.cat\/en\/premiere-of-the-podcast-series-trade-is-also-digital\/","title":{"rendered":"Premiere of the podcast series “Trade is also digital”"},"content":{"rendered":"\n

Barcelona Oberta together with the Barcelona Chamber of Commerce and the Barcelona City Council are launching the podcast series “Commerce is also digital” to talk about the transformation of the city’s retail brands<\/p>\n\n

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From the hand of the journalist, Patr\u00edcia Cast\u00e1n, we will learn about the success stories of Aragaza, Cottet \u00d3ptica i Audiologia, La Mallorquina and Veritas.<\/strong><\/p>\n\n

The union of Barcelona’s commercial and tourist hubs, Barcelona Open, with the support of Barcelona City Council and the Barcelona Chamber of Commerce, through the cambraDigital HUB, have produced this first series of podcasts to publicize the cases of success in digitization of four companies from retail<\/em> that have a presence in the commercial axes of the entity.<\/p>\n\n

In each of these capsules, and by the hand of the journalist Patr\u00edcia Cast\u00e1n, the experiences in different digitization processes of recognized brands in the categories of fashion, optics, home and food will be addressed. Through interviews with their employers and managers, we will introduce recent digital transformation projects.<\/p>\n\n

With a duration of approximately fifteen minutes, the radio and audiovisual capsules will host a new protagonist every Wednesday who will share their experience. Javier Cottet<\/strong>, president of Cottet \u00d3ptica i Audiologia will reflect on “How to transfer proximity and professionalism to the online point of sale”; Gabriel Jen\u00e9,<\/strong> General Manager of La Mallorquina will explain his “Omnichannel Strategy”; Toni Aragaza<\/strong>, founder of Aragaza, will talk to us about “Positioning and how to build customer loyalty and reach the digital customer” and, finally, Daniel Viladot<\/strong>, senior Marketing Manager of Veritas will address the field of management, with a podcast entitled: “Parallelisms of physical and virtual management”.<\/p>\n\n

All interviews have been conducted by Patricia Cast\u00e1n, a journalist at El Peri\u00f3dico de Catalunya since 1996, specializing in the areas of local economy, commerce, tourism, housing, leisure, gastronomy and urban trends.<\/p>\n\n

The whole of this mini-series \u201cTrade is also digital\u201d<\/strong> will provide listeners with a new view on the management of local brands and how it is evolving in terms of digitization and innovation to offer a better service to consumers. <\/p>\n\n

The first podcast that was released today can be heard online on the channels of YouTube<\/a> and Spotify<\/a> of Barcelona Oberta <\/strong>and of the Cambra de Barcelona, <\/strong>through the web cambradigital.cat<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

Barcelona Oberta together with the Barcelona Chamber of Commerce and the Barcelona City Council are launching […]<\/p>\n","protected":false},"author":1,"featured_media":1291,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[12],"tags":[],"_links":{"self":[{"href":"https:\/\/barcelonaoberta.cat\/en\/wp-json\/wp\/v2\/posts\/1780"}],"collection":[{"href":"https:\/\/barcelonaoberta.cat\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/barcelonaoberta.cat\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/barcelonaoberta.cat\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/barcelonaoberta.cat\/en\/wp-json\/wp\/v2\/comments?post=1780"}],"version-history":[{"count":1,"href":"https:\/\/barcelonaoberta.cat\/en\/wp-json\/wp\/v2\/posts\/1780\/revisions"}],"predecessor-version":[{"id":1781,"href":"https:\/\/barcelonaoberta.cat\/en\/wp-json\/wp\/v2\/posts\/1780\/revisions\/1781"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/barcelonaoberta.cat\/en\/wp-json\/wp\/v2\/media\/1291"}],"wp:attachment":[{"href":"https:\/\/barcelonaoberta.cat\/en\/wp-json\/wp\/v2\/media?parent=1780"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/barcelonaoberta.cat\/en\/wp-json\/wp\/v2\/categories?post=1780"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/barcelonaoberta.cat\/en\/wp-json\/wp\/v2\/tags?post=1780"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}