What we do?
Mission
To build together a transformative business model that enhances Barcelona’s reputation both locally and internationally.
Vision
To be the benchmark for sustainable and quality trade in Barcelona on a local and international level.
Values
They establish the foundations of our decisions, projects and actions, and are specified in the following areas:
Consensus
We always apply knowledge and dialogue.
Professionalisation
We keep the value of management in the hands of independent professionals.
Experience
Years of experience in evolving retail in the city and thorough awareness of today’s consumers
Sustainability
Balance between economic relations, social needs and the environment. We enable the integrating and social function of retail.
Unity
We foster cohesion and discussion to have a strong voice before the administrations and public opinion.
We want to promote a Barcelona
Open to the world
Positioned as a benchmark shopping city.
Open to people’s needs
With commercial timetables adapted to the operation of the city and its people.
Open to enterprise
Exploring new management models based on the commercial-tourist experience of the urban space.
Open to its districts and residents
Diversifying and decentralising shopping tourism; committing to the convenient use of the urban space.
Open to cooperation
We are committed to public-private collaboration in decisions about promotion, management of tourism and new city projects.
Open to opportunities
For companies (bringing in new investments and retail projects for the city) and people (talent and employment).
Open to society
Joint responsibility and collaboration with the surroundings for a sustainable welcoming city.
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