Barcelona more than ever
How do big events impact the city of Barcelona?
October 26th 2023, from 9 am to 1 pm
Damm Old Brewery – Power Generator Room
The celebration of big events in Catalonia’s capital, as ISE, Mobile World Congress, Primavera Sound, as well as sports events as America’s Cup, F1 or the Olympics in 1992, without forgetting tourism of fairs, congresses, and conventions, have a transversal impact on the city of Barcelona.
In the 8th edition of the Barcelona Oberta Summit we will analyse the legacy from this big celebrations for the city in the last 40 years, such as the key challenges of present and future, with the desire to highlight its capital importance in the well-being of residents and visitors, in the construction of the Barcelona’s image and improving the competitiveness of the city within the global network of tourist cities.
Catedràtic de la UPF, vicepresident de la Xarxa Vives d’Universitats i economista
Director Barcelona Convention Bureau. Turisme de Barcelona
Alberto Guijarro Rey
Codirector de Primavera Sound
President de Sport Cultura Barcelona i President del RACC
Portaveu de FOEG per la Ryder Cup
Vicepresidenta de America’s Cup Events Barcelona
Director General d’ISE
Vicepresident i Director General del negoci d’Impressió 3D Metalls i Director General del campus d’HP a Barcelona
Deputy Director of La Vanguardia
In this edition of the Summit prior to the city’s municipal elections, we want to focus on analysing which aspects are key to achieving commercial excellence in Barcelona, with the aim of making Barcelona the best shop in the world.
In this edition, the organisation wanted to listen to the voices of several experts to reach a consensus on the role that trade has to play in the transformation process of the city of Barcelona.
Some 200 personalities from the economic and institutional world attended today the V Summit organised by Barcelona Oberta at El Molino, to participate in the debate on how to promote the capital of the city of Barcelona.
The Barcelona we want must aspire to be the best place to live, invest and develop talent and ideas. The Barcelona that we fly must regain confidence in the public sector, especially with our city council.
The III Summit of Barcelona Oberta under the title “Public-private collaboration key to success”, has been the platform from which the mayors have launched today the Manifesto “Barcelona more than ever”, to request publicly and jointly that Barcelona be the city chosen by the European Medicines Agency (EMA)..
The II Summit organised by Barcelona Oberta has brought together the main political, business, institutional, trade union and academic voices to debate the project for the future of the city and defends the union of the business sector.
Barcelona Oberta is organising the first debate on trade and tourism to reflect and reach a consensus on how to distribute the benefits of ‘shopping tourism’ to all the city’s districts.