Barcelona Oberta is organising the first debate on trade and tourism to reflect and reach a consensus on how to distribute the benefits of ‘shopping tourism’ to all the city’s districts
The president of Barcelona Oberta, Gabriel Jené, has defined the main issues that concern them and has affirmed that these are extensive to all the member entities of the Barcelona Board of Trade.
More than a hundred people linked to commerce, tourism and commercial urban planning in the city of Barcelona attended this morning the first conference organised by the organisation. Created in June 2014, Barcelona Oberta is firmly committed to promoting the city internationally and positioning Barcelona as a world-class shopping city, achieving a balance between the tourist commercial hubs and the proximity axes of the urban fabric throughout the city.
The event was officially opened by the Honourable Mr. Felip Puig, Conseller of Enterprise and Employment of the Generalitat de Catalunya, who said that “from the government we fully agree with the script of this event and the need to reflect on the main lines that have to reactivate employment, promote progress and encourage entrepreneurship in the trade sector”.
The first round table on “Trade, Employment and Barcelona” then featured two great voices involved in the city’s commercial history. On the one hand, the businesswoman Elvira Vázquez, general manager of the Molino and Medal of Honour of Barcelona in 2011 for her role as the driving force and inspiration behind the recovery of the Molino and the revitalisation of the area around Paralelo, highlighted the role of microenterprises as a generator of employment.